Sunday, June 13, 2021
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trade-in

Edmunds Trade-In Values Report & what it means for dealers

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Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is far more than $14,160 last year at the same time. What is causing this rise in trade-in values and what does it mean for your […]
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F&I

Manage customers’ F&I time expectations with 3 simple strategies

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One of the most delicate balancing acts in the sales process is dealing with the amount of time it takes to actually deliver the car to the buyer. Dealership personnel often don’t realize how laborious this part is for the buyers, from coming to the store, choosing the car or truck, dealing with add-on’s, the […]
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F&I

Making customer-pleasing changes to the F&I process

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After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half of car buyers are satisfied with the time it takes to buy a car at a dealership. At around four hours from crossing the threshold to driving away, customers find that […]
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sales

Best practices for engaging today’s car shopper: In-person sales (Part...

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When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers begin to visit dealerships. With that in mind, you can still be the personable, empathetic, and outgoing person you’ve always been. It may need a […]
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Rick DeSilva awarded Time Dealer of the Year

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Rick DeSilva, owner of Liberty Subaru in Emerson, NJ, was announced as the 2021 Time Dealer of the Year. DeSilva was awarded the honor by Time and Ally Financial at the 104th National Automotive Dealers Association Show. Like the rest of the NADA show this year, the ceremony was held virtually and honored five finalists […]
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productive

Six Ways to Create More Productive Dealership Staff Meetings

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Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other projects, and would likely be unproductive. Now, you are in charge of helping to set up these meetings and are finding it hard to meet your objectives and engage your staff. […]
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seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to the Hankook Tire Gauge Index, nearly half (48 percent) of Americans have delayed or canceled […]
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automation

Why automation is a crucial tool in today’s auto industry

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In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can you keep up with all the text messages, emails, Facebook messenger chats, phone calls? The […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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text

Text Your Way to Higher Customer Satisfaction

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This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and texted PetSmart, an employee met me at the front door to escort Tess to her appointment. Wow! It was like a concierge service, and I […]
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