Diversity in Automotive

Diversity in Automotive brought to you by TrueCar and CarNow, is a weekly CBT News Network series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the celebrated trainer, speaker, and author Cory Mosley, this weekly series addresses dealership culture, diversity in customer service, and creating opportunities for all.

David Longvideo

Hansel Auto Group’s David Long on inventory challenges, CA wildfires, and COVID-19

As dealers get back into the swing of things in the wake of the pandemic, some are adopting new business models and strategies while others are unfortunately taking a hit. Today, we’re checking in with David Long, executive general manager of the Hansel Auto Group and veteran of the retail automotive industry about what’s working for his business along with some challenges that he’s faced. In this segment, Long and anchor Jim Fitzpatrick discuss the state of the automotive industry including new vehicle inventory challenges, residual COVID-19 obstacles, and how wildfire season has affected California dealerships. For Hansel Auto Group,…
service

What are the benefits of using a service menu?

Why do restaurants have menus? Well, if you didn’t know about the Super-Mega-Epic Burger, how would you ever know to order it? Automotive service centers need menus for the same reason. From a customer perspective, owning and maintaining a vehicle can be confusing enough as it is. Trying to know what service or maintenance is needed can be extremely difficult, if your choices are not clearly presented. A comprehensive service menu can cut through a lot of confusion for your customers, but it can also add to buyer confidence and loyalty when choosing to do business with you. Published Prices…
Dana Whitevideo

Hyundai CCO Dana White on leadership and mentoring more women in automotive

As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career. Earlier this year, she was named as chief communications officer at Hyundai North America and most recently, named to the Women in Automotive board. Today, White joins us to discuss leadership and also being a woman in a male-dominated industry. After studying Chinese history in college, White began her career in Washington, D.C. during the Clinton administration. She was also the chief spokesperson for both the Department of Defense and former Secretary of Defense, General Jim…
price

An untold truth: are price reductions good for your dealership?

Since the early days of the industry, price reductions (markdowns) have been “the” tool used to move inventory as it ages, but now post-pandemic, dealers should be more serious than ever about holding margin on their in-stock vehicles. Not only because inventory is scarce, but it is vital to take advantage of new technology that avoids these negative impacts to your bottom line.  Conventional wisdom has been that if a car is not moving, reducing price is the way to put a consumer on a car. However, markdowns are also a clear sign that dealers are not taking the time…
Edmunds

Edmunds forecasts a ‘roaring comeback’ for auto sales in third quarter

Retail auto sales will be a turning point for the industry in the third quarter, according to a press release from Edmunds.com. As Q3 2020 draws to a close, the research and shopping guide site is predicting that final numbers will reflect an increase of 30.6% compared to the results of the previous quarter. That increase is a dramatic improvement over the period of April through June when the COVID-19 pandemic wreaked havoc on all retail industries, not just automotive. Jessica Caldwell, Edmunds’ executive director of insights, said in the press release, “"Third-quarter sales make at least two things apparent:…

Why minorities often don’t consider careers in the automotive industry

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. One of the critical concerns that dealers grapple with on a consistent basis is employee turnover. Automotive recruiting efforts are strong, however, employees who enter the car business still end up leaving. Why? In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals. This panel includes Elgie Bright, automotive department chair for Northwood University, Brandon K. Hardison, owner of Champion Strategies, and Kerri Wise, vice president of communications for TrueCar. The panel first tackles why members of the minority community may…

Electric vehicles make big waves in this week’s automotive tech headlines

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a look at Carvana's performance, the latest news out of California, and dramatic events from the makers of electric vehicles. Carvana There’s no doubt that COVID-19 has accelerated more consumers to online car buying, and, in parallel, investors’ interest in technologies that enable consumers to either buy or service their vehicles online. This week, we received a couple of interesting signals…

What the auto retail industry has gotten right and wrong about...

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color. However, gender and sexual orientation often get ignored. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals who are part of the LGBTQ community. This panel includes Danny Zaslavsky, the dealer of Country Hill Motors, Richard Herod the dealer of White Bear Mitsubishi, Hollyanne Peck the Director of Marketing at CarNow, and Tim…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this edition of Straight Talk, our host, David Lewis discusses how the COVID-19 pandemic has compelled dealers to change their sales process and strategy. From his perspective, Lewis believes that a lot of the changes are positive and should be adopted by all dealerships. Lewis' method of selling has always been about inspiration, not high pressure. He believes that by lowering…