Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight

televisionvideo
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today's guest will share with you why tv advertising does a better job than digital in connecting car shoppers in your market to your dealership. Today, Jim...

Why Facebook Marketplace Matters to Dealerships

Facebook Marketplace
Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page. It’s also becoming a stronger platform for customer acquisition, and the growth of Facebook Marketplace is one big reason why. The...

Dealers & Experts Discuss Inventory Holding Cost Erosion

Balance
Whatever the differences among franchise, independent, and Buy Here-Pay Here dealerships, asset depreciation erodes margins for all. Dealers must manage two forms of depreciation – value erosion as assets age, which most every operator understands, and holding costs, which many do not. The source of...

Scarcity Marketing Gets Smarter

scarcity marketing
Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity marketing for decades to attract customers, whether a dealership promotes a sale for a limited time or a clothing store...

What Garden Hoses & Cars Have in Common: Conversational Commerce

conversational commerce
Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget van Kranlingen has said, “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they...

Why the Automotive Industry Needs Diversity

Diversity
Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important issue, an example being a recently published blog post on the National Automobile Dealers Association website that discusses some of...

What It Costs Your Dealership to Miss Incoming Chats & Texts

dealership chat
Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or chat. After all, messaging can generate additional leads and improve the consumer experience with convenience. But if you’re not answering...

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

Facebook
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

A Dealer’s Key to Success: Realizing Everyone is a Salesperson

customer service
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of online marketplaces like Amazon, consumers can buy goods at the drop of a hat....

Service Retention: How online culture is slowly killing your service drive – Total Customer Connect

Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and services online, and are leaving the traditional consultation style establishments behind. When we shop on...
social mediavideo

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick...

 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
infotainmentvideo

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....