Why the Automotive Industry Needs Diversity

Diversity
Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important issue, an example being a recently published blog post on the National Automobile Dealers Association website that discusses some of...

What It Costs Your Dealership to Miss Incoming Chats & Texts

dealership chat
Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or chat. After all, messaging can generate additional leads and improve the consumer experience with convenience. But if you’re not answering...

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

Facebook
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

A Dealer’s Key to Success: Realizing Everyone is a Salesperson

customer service
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of online marketplaces like Amazon, consumers can buy goods at the drop of a hat....

Are You Getting the Message?: Connect With Consumers the Way They Want

contact @ once
In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the...

Service Retention: How online culture is slowly killing your service drive – Total Customer Connect

Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and services online, and are leaving the traditional consultation style establishments behind. When we shop on...

Using CRM to Get a Raise

DealerSocket - CRM
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money is a motivator for us all. Those who don’t admit it are lying about...

Welcome to the New 4Ps of Automotive Marketing

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on sites such as Zillow.com have made them expect more transparency and personal service from...

How to Give Millennials the Best Dealership Experience

Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to snapchat every moment of their lives and, sometimes, text only in emojis. Surrounded by technology...

Start Something with DealerFire

Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites, custom content, social media marketing, Google AdWord certified paid search and fully integrated digital retailing. DealerFire is guaranteed to bring...
costs

How to Cut Costs and Improve Quality in your Service Department

A well-functioning service department is the lifeblood of any dealership. In many ways, it is the face of your dealership that customers experience more...
cox automotivevideo

Dealers Share Outlook on Car Ownership Trends in Cox Automotive Mobility Study: A Dealer’s...

Alternative vehicle ownership is becoming increasingly popular among consumers and here to help us navigate through this constantly evolving industry is Rachelle Petusky, research...
mind the gap

‘Mind the Gap’ Between Acquisition and Retail Ready

For 50 years, loudspeakers in London subways have cautioned riders to watch their step when boarding and de-boarding. This omnipresent “Mind the Gap” alert...
networkvideo

The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele –...

Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make...
phone

The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!

The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you)...

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes...

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...