Why the Automotive Industry Needs Diversity

Diversity
Diversity continues to be a hot-button topic across many industries including automotive. You don’t have to look very far to find insights addressing this important issue, an example being a recently published blog post on the National Automobile Dealers Association website that discusses some of...

What It Costs Your Dealership to Miss Incoming Chats & Texts

dealership chat
Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or chat. After all, messaging can generate additional leads and improve the consumer experience with convenience. But if you’re not answering...

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

Facebook
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

A Dealer’s Key to Success: Realizing Everyone is a Salesperson

customer service
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of online marketplaces like Amazon, consumers can buy goods at the drop of a hat....

Are You Getting the Message?: Connect With Consumers the Way They Want

contact @ once
In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the...

Service Retention: How online culture is slowly killing your service drive – Total Customer Connect

Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and services online, and are leaving the traditional consultation style establishments behind. When we shop on...

Using CRM to Get a Raise

DealerSocket - CRM
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money is a motivator for us all. Those who don’t admit it are lying about...

Welcome to the New 4Ps of Automotive Marketing

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on sites such as Zillow.com have made them expect more transparency and personal service from...

How to Give Millennials the Best Dealership Experience

Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to snapchat every moment of their lives and, sometimes, text only in emojis. Surrounded by technology...

Start Something with DealerFire

Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites, custom content, social media marketing, Google AdWord certified paid search and fully integrated digital retailing. DealerFire is guaranteed to bring...
digital retailing

Promises and Pitfalls of Migrating Financing Online

You’ve heard the pitches. And it’s true that the technology is impressive. Yet, when digital retailing vendors attempt to sell to dealerships what they...
recruting

Best Practices for Recruiting Employees in the Digital Age

When recruiting new employees to your automotive dealership, it's important to understand and keep up with the current digital trends and technology. Below are...
sales event

Here Are The Best Ways To Market Your Columbus Day Sale

From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average...
newscast

AutoNation’s Mike Jackson Ends His Tenure As CEO After Almost 20 Years

After 20 years of overseeing the largest chain of auto dealerships in the country, AutoNation's CEO Mike Jackson will step down, and transition to executive...
Model 3

Tesla Launches Direct Delivery Initiative To Answer Model 3 Demand

It's no secret that Tesla has been having difficulty meeting the production and delivery demands for its Model 3 customer reservations, which prompted industry experts...

Dealing with Factory Recalls

On this week's edition of the Weekly Tune-Up, Becky Nixon goes over dealing with factory recalls and keeping retail profits alive during a recall.

Phone Ups and Internet Leads

On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege,...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...