Service Retention: How online culture is slowly killing your service drive – Total Customer Connect

Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and services online, and are leaving the traditional consultation style establishments behind. When we shop on...

Using CRM to Get a Raise

DealerSocket - CRM
Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise me, as I believe that money is a motivator for us all. Those who don’t admit it are lying about...

Welcome to the New 4Ps of Automotive Marketing

Automobile shoppers’ behaviors have changed; they do so much of their research online that more than half never contact a dealership before their walk on the lot. Their experiences on sites such as Zillow.com have made them expect more transparency and personal service from...

How to Give Millennials the Best Dealership Experience

Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to snapchat every moment of their lives and, sometimes, text only in emojis. Surrounded by technology...

Start Something with DealerFire

Danger! DealerFire is an extremely flammable website and digital marketing solution for auto dealers brought to you by DealerSocket, Inc. DealerFire offers responsive websites, custom content, social media marketing, Google AdWord certified paid search and fully integrated digital retailing. DealerFire is guaranteed to bring...

LotLinx: Accountability Counts

Jack Burford Chevy
Everyone who knows John Burford knows he’s not the shy, retiring type. Those terms may apply to other people in Madison County, Kentucky, but not to John. He speaks his mind, and he has plenty to say. His roots in the automobile business go...

Selling Cars to Millennials

millennials
The millennial generation, the term used for the demographic born between 1982 and 1997, is substantially different than previous generations when it comes to how they shop. This is no less true for millennials's approach to car shopping. Car dealerships, who have been particularly slow...

Reaching millennials who will never visit your website

digital advertising
Rebecca Salinas had a conversion problem. As the internet manager of Ford of West Covina, she knows her digital strategy constantly needs to evolve as both customer behavior and the tools available change. Her Google Adwords Cost Per Click (CPC) numbers were going up, north...

How Converting to Blackbird Is a Game-Changer

Josh Mitchell, successful BDC Director from Dan Cummins Chevrolet Buick, discusses his dealership's switch from DealerSocket Classic CRM to the ground-breaking new technology known as Blackbird. //play.vidyard.com/P6ELqyH7DhDV9BkXKvTJ9J.js?action=embed_codes_by_uuid&controller=api%2Fv1%2Fapi_players&uuid=P6ELqyH7DhDV9BkXKvTJ9J&v=3.1.1&type=inline&width=640&height=360

Improve Your Bottom Line by Improving the Longevity of Your Customer’s Vehicle

Longevity of Customer Vehicles
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance protection products like Undercoating, Rust Protection, Diamond Gloss® Paint Protection, etc. was because they...
fuel prices

The Correlation Between Fuel Prices and Auto Sales

The automotive retail industry has ebbs and flows, no question. The national and global economies are factors in year-to-year fluctuations, and new model releases...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
service bdc

How to Create a Well-Functioning Service BDC

Over the years we have seen huge improvements in the effectiveness of sales department Business Development Centers (BDC’s). With this success, it seems that...
Mike Singletary

Fundamental Traits of a Winner – Lessons Learned From Mike Singletary

Successful people leave clues as to what are successful traits. I recently watched a documentary on the ex-football player, Mike Singletary. Mike played for...
margin compression

Five Ways to Stay Ahead of Margin Compression

Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone,...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Phone Etiquette and Email Marketing

On this week's edition of Progressive Retail, Cory Mosley talks about how to increase your email marketing and phone etiquette skills and how to develop...

Attracting and Hiring Talent to Advance Your F&I Department

On this week's edition of F&I Today, Becky Chernek invites Tony Troussov, Group F&I Director at Morrie's Automotive Group, to discuss the importance of...

Accountability and What it is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...