The Latest Trends in Digital Retailing and How Your Dealership Can Prepare – Jessica Stafford, Autotrader & Denise Chudy, LivePerson

digital retailingvideo
On today’s show, we welcome back Jessica Stafford, senior vice president, and general manager at Autotrader and Denise Chudy, General manager at LivePerson Automotive. Jessica and Denise are here to discuss the latest trends in digital retailing, and how your dealership can prepare. [soundcloud url="https://api.soundcloud.com/tracks/597236778"...

Digital Retailing: Five Advantages of Using It at Your Dealership

digital retailing
Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you need? Did you feel that you could locate all the necessary information to make the right decision about the purchase?...

Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive

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John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet's rebranding. HomeNet's new look focuses more on digital retailing and through this, helping their...

Lacking of Transparency is Selling Bottleneck

transparency
Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind the guidance is President Trump’s signature). It’s clearly good news for auto dealers who...

Terrance “BowTie” Campbell Gets Creative On Social Media to Attract Buyers

Social Mediavideo
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy, when developing social marketing and advertisement post. Our guest today is someone who has...

Online Guided Selling as a Website Strategy

online guided shopping
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President...

Digital Retailing: Disconnects and Opportunities

digital retailing
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You know things have changed, and you’re intent on selling cars the way customers want to be sold. You go to...

Alex Vetter Discusses Connecting with In-Market Shoppers

Alex Vettervideo
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people that attended the workshop from vendors to dealers, who came out to learn from...

The Fair Flexible Model of Car Ownership

car ownershipvideo
Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model of car ownership. Overcoming The Traditional Preowned Financing Model The traditional model for financing used cars has been called very boring by...

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Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

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On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

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