Why You Should Pay Attention to Facebook Marketplace for Autos

Facebook Marketplace
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving...

Online Guided Selling as a Website Strategy

online guided shopping
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President...

Digital Retailing: Disconnects and Opportunities

digital retailing
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You know things have changed, and you’re intent on selling cars the way customers want to be sold. You go to...

Alex Vetter Discusses Connecting with In-Market Shoppers

Alex Vettervideo
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people that attended the workshop from vendors to dealers, who came out to learn from...

The Fair Flexible Model of Car Ownership

car ownershipvideo
Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model of car ownership. Overcoming The Traditional Preowned Financing Model The traditional model for financing used cars has been called very boring by...

Pete MacInnis: What’s holding back dealers from digital retailing

retailingvideo
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is...

Steve Stauning: Goals with website leads

websitevideo
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls, and sales? We spoke to Steve Stauning, President and CEO of SteveStauning.com, and got his...

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive and willing to adopt more digital retailing tools (84%), yet the majority define digital...

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

consumersvideo
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they're calling "Salesperson Connect." Profiles of your top salespeople have...

HEADLINES

newscastvideo

Help Your Fixed-Ops Department Finish Out the Year Strong | Four Tips for Optimizing...

Today on CBTNews.com - Wednesday, December 12th, 2018: Help Your Fixed-Ops Department Finish Out the Year Strong - Almog Veig, David Lewis & Assoc. An efficient...
service drivevideo

Help Your Fixed-Ops Department Finish Out the Year Strong – Almog Veig, David Lewis...

An efficient and well-run service drive is the heart and soul of any dealership. In many ways, it is the most heavily visited department...
mental

Hitting the Mental Refresh Button for a Better 2019

January, the first of the month, is so named after the ancient Roman god Janus, who possessed two heads with which he could look...
cross-sellingvideo

Cross-Selling and Pump-In, Pump-Out Data

On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...

Cross-Selling and Pump-In, Pump-Out Data

On this week's episode of Auto Marketing Now, Brian Pasch talks about cross-selling and pump-in, pump-out data as well as some new tools to...

What Questions Do You Ask Yourself?

The questions you ask yourself can tell a lot about your life. On this week's edition of On the Mark, Mark Tewart wants to...

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...