Why You Should Pay Attention to Facebook Marketplace for Autos

Facebook Marketplace
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving...

Online Guided Selling as a Website Strategy

online guided shopping
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President...

Digital Retailing: Disconnects and Opportunities

digital retailing
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You know things have changed, and you’re intent on selling cars the way customers want to be sold. You go to...

Alex Vetter Discusses Connecting with In-Market Shoppers

Alex Vettervideo
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people that attended the workshop from vendors to dealers, who came out to learn from...

The Fair Flexible Model of Car Ownership

car ownershipvideo
Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model of car ownership. Overcoming The Traditional Preowned Financing Model The traditional model for financing used cars has been called very boring by...

Pete MacInnis: What’s holding back dealers from digital retailing

retailingvideo
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is...

Steve Stauning: Goals with website leads

websitevideo
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls, and sales? We spoke to Steve Stauning, President and CEO of SteveStauning.com, and got his...

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive and willing to adopt more digital retailing tools (84%), yet the majority define digital...

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

consumersvideo
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they're calling "Salesperson Connect." Profiles of your top salespeople have...

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...