How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions

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 Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete talks about how PII, personal identifiable information, has transitioned not only to online transactions...

The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert

David Longvideo
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive signs for the rest of the fiscal year. Here to go more in-depth about...

How Dealers Can Avoid the Friction Caused by Penny Perfect Payments – Pete MacInnis, eLend Solutions

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Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments". Pete says that he believes this disconnect stems from the fact that penny perfect payments were...

Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis, eLend Solutions

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 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on your customer experience and your reputation in regards to digital retailing. Digital retailing can be...

How to Out-Perform the Competition in Digital Retailing – Tim Cox, CarNow

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 Digital Retailing is the latest and most talked about trend dominating the auto retail industry. But what does digital retailing really encompass, and how can your dealership out-perform the competition? Here to discuss digital retailing in more detail is Tim Cox, Senior VP of...

Why You Should Pay Attention to Facebook Marketplace for Autos

Facebook Marketplace
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving...

5 Tips To Sell Better Online

sell better
It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and salespeople were the experts to go to prior to any sale. The advancements due to technology further implement these changing...

Are Digital Retailing Tools Promising More Than They Can Deliver?

digital retailing
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember that one?) at the buzz word table.  While there is not solid consensus on...

How Your Dealership Can Leverage Digital Retailing to Build Customer Trust – Pete MacInnis, eLEND & Steve Finlay, WardsAuto

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Every dealer knows that today’s car shoppers want more control of their car buying experience. They expect more information, transparency, and online transaction capabilities. Here to give us an update on all things digital retailing is Pete MacInnis, founder and CEO of eLEND Solutions,...

The Latest Trends in Digital Retailing and How Your Dealership Can Prepare – Jessica Stafford, Autotrader & Denise Chudy, LivePerson

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On today’s show, we welcome back Jessica Stafford, senior vice president, and general manager at Autotrader and Denise Chudy, General manager at LivePerson Automotive. Jessica and Denise are here to discuss the latest trends in digital retailing, and how your dealership can prepare. [soundcloud url="https://api.soundcloud.com/tracks/597236778"...

HEADLINES

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Week In Review: The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...

 CBT News Week In Review for Friday, July 19th, 2019: The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock,...
frictionvideo

Getting Rid of Friction in the Dealership

 Whether it's between two team members or a team member and a customer, friction is never a good look for your dealership. Glenn Pasch...
movingvideo

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...