Are Digital Retailing Tools Promising More Than They Can Deliver?

digital retailing
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember that one?) at the buzz word table.  While there is not solid consensus on...

How Live Messaging Technology Has Improved Andean Chevrolet’s Digital Retailing Strategy – Wesley Miller & Frank Reynolds, GM

liveperson automotivevideo
 Today on CBT, we're pleased to welcome Wesley Miller, the Director of Major Accounts for LivePerson Automotive and Frank Reynolds, General Manager of Andean Chevrolet, a high-volume Chevrolet dealer located right here outside of Atlanta. In this segment, the pair discuss digital retailing trends,...

Why Dealers Should Invest in More Training for Their F&I Staff – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 2)

trainingvideo
 On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we talked about how F&I fits into the dealership’s digital retailing strategy. In this segment,...

The 3 Things Consumers Want When Shopping for a Vehicle Online – Ben Ellencweig, McKinsey & Co.

Ben Ellencweigvideo
 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the growing online used-vehicle market. With consumers making a large number of their purchases online, from clothing to electronics and even...

The Importance of a Dealership’s Unique Digital Retailing Process –  Tim Cox, CarNow & Drew Tutton, Ed Voyles

CarNowvideo
 Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of digital retailing. With approximately 70 to 80 percent of customers beginning their car buying...

Common Mistakes in Digital Retailing and How to Avoid Them

mistakes
Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive industry is no different. Much has been said on how dealerships can break into the...

Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? – Adam Marburger & Paul Brown, Ascent Dealer Solutions (Part 1)

F&Ivideo
 Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent Dealer Services, and Paul Brown, Vice President, to discuss solutions, training, and digital retailing...

“Auto Dealer Live”: How David Villa’s Savvy Podcast Promotes Positive Industry Change

auto dealer livevideo
On today’s show, we’re pleased to welcome back David Villa, host of the “Auto Dealer Live” podcast and CEO if iPD. With over 20 years of Auto Industry experience, David decided to share his expertise with others by starting “Auto Dealer Live” 7 years...

How to Protect Your Customer’s Personal Data Against Security Breaches in the Digital Age – Pete MacInnis, eLend Solutions

datavideo
 Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the traditional world of customer information. Pete talks about how PII, personal identifiable information, has transitioned not only to online transactions...

The Future of Vehicle Shopping at the Push of a Button – David Long, Retail Automotive Expert

David Longvideo
From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales were on the upswing, showing positive signs for the rest of the fiscal year. Here to go more in-depth about...

HEADLINES

Andy MacLeayvideo

CBT Automotive Newscast for November 19th, 2019

Today on CBTNews.com - Tuesday, November 19th, 2019: The Benefits of Digital Marketing for Your Fixed-Ops Department - Andy MacLeay, Dealer.com On today’s show, we’re pleased...
digital

Effectively Using Digital Retailing Tools

On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers...
compliance officers

Do Dealerships Really Need Compliance Officers?

The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and...
dealers

Why Dealers Need to Be More Transparent with Data, Communication, and Pricing

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...