Why You Should Pay Attention to Facebook Marketplace for Autos

Facebook Marketplace
In October 2017, Facebook made a push to expand the sale of used cars under its ever-expanding Marketplace platform. From its start as a simple classified ads platform, Facebook Marketplace has evolved quickly as the preferred site to buy and sell. Marketplace is also evolving...

Online Guided Selling as a Website Strategy

online guided shopping
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their popularity and conversions continue to dwindle. One of the primary reasons why I implored dealerships...

Mike Burgiss: Results from the Future of Digital Retail Study

digital retailvideo
  When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends we're seeing develop for 2018 and how they affect dealers. Mike Burgiss, Vice President...

Digital Retailing: Disconnects and Opportunities

digital retailing
You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You know things have changed, and you’re intent on selling cars the way customers want to be sold. You go to...

Alex Vetter Discusses Connecting with In-Market Shoppers

Alex Vettervideo
At the 2017 Kain Client’s & Friends Workshop in Lexington, Kentucky, Joe Gumm spoke with CEO and President of Cars.com Alex Vetter to talk about all of the great people that attended the workshop from vendors to dealers, who came out to learn from...

The Fair Flexible Model of Car Ownership

car ownershipvideo
Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model of car ownership. Overcoming The Traditional Preowned Financing Model The traditional model for financing used cars has been called very boring by...

Pete MacInnis: What’s holding back dealers from digital retailing

retailingvideo
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is...

Steve Stauning: Goals with website leads

websitevideo
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls, and sales? We spoke to Steve Stauning, President and CEO of SteveStauning.com, and got his...

Auto Dealers Consider Themselves Digitally Progressive, But Survey Says Adoption Lags

FOOTHILL RANCH, CALIF. - A new auto dealership survey from eLEND Solutions offers a good news/bad news scenario for the future of digital retailing: dealers overwhelmingly say they are progressive and willing to adopt more digital retailing tools (84%), yet the majority define digital...

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

consumersvideo
Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they're calling "Salesperson Connect." Profiles of your top salespeople have...

HEADLINES

Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
newscastvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers | Keeping Online...

Today on CBTNews.com - Tuesday, August 21st, 2018: Marketing Efforts Designed to Meet the Needs of Female Car Buyers - Lisa Copeland CBT Automotive welcomes back...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
managed floorvideo

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...