eLEND Solutions CEO Pete MacInnis on Aligning Digital Retailing with Consumer Demand

digital retailingvideo
Many auto retail professionals are wondering how to successfully thrive and recover from the pandemic that we face. Several new and innovative changes have been made nationwide in dealerships and digital retailing seems to be the way of the future.…

How to Maintain Brand Consistency with Digital Retailing

digital retailing
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can easily be overlooked. In his personal vehicle search, automotiveMastermind’s Director…

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to buy somewhere that offers the ability to complete at least…

How to Win the Digital Retailing Game – Joe Chura, Dealer Inspire

Dealer Inspirevideo
For many years, digital retailing in the auto industry has largely been on the periphery of the automotive sphere, but thanks to COVID-19, it's now fully coming into focus. The reality is dealers are being forced to do more with…

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high quality. Here today to discuss how dealers can best identify…

Leading the Nation in PPP Loans, Texas Dealers Rely Heavily on Stimulus Through Pandemic

Texas Auto Dealers Associationvideo
Texas has been undoubtably one of the hardest hit states for the continued spread of the coronavirus. As some areas of the country have minimized restrictions, Texas has been forced to roll back their reopening plans. For Texas auto dealers,…

David Lewis on How Sales Training Has Adapted to a Virtual Environment

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In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing the sales staff up to speed and training them on a new, and more than likely…

Phone Skills a Key Ingredient for Effective Virtual Retailing

virtual retailing
In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46 percent of prospective [car] customers will increase their online shopping because of COVID-19”. The longer the…

How Digital Tools are Empowering Dealers to Keep Calm and Carry On

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Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers. During the 2008 recession, and now even more amid the COVID-19 pandemic, the need for a…

How Digital Car Sales May Drive the Industry in Second Half of 2020

digital car sales
Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the pandemic recovery effort continues to play out worldwide, the rapid move toward online auto sales is…

HEADLINES

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Auto ventures capitalize on stock market strength to push through acquisitions and IPOs

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
Bernie Morenovideo

Bernie Moreno returns to auto retail with new digital technology

While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After taking a step back from the auto industry, Bernie Moreno, president of Bernie Moreno Companies, and…
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…