Home Authors Posts by Jody DeVere

Jody DeVere

8 POSTS 0 COMMENTS
Her company runs a website and blog, and offers training, education and marketing support on how dealerships and other automotive retailers can more effectively target women consumers. She speaks at conferences held by sponsors ranging from the National Independent Automobile Dealers Association and Mercedes-Benz to the Car Care Council Women’s Board. Visit her website at www.askpatty.com.
diversity

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
#TimesUp

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry

Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the...
women employees

Attract, Hire and Retain Women Employees

“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
woman car buyers

Increasing Expertise with Women Car Buyers

Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending...

Why Aren’t There More Women General Managers?

By: Jody DeVere After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating...
customer loyalty

A Customer-Centric Approach to Customer Loyalty

The Future of the American Auto Dealership: Change Your Culture BY JODY DEVERE  We know the internet has changed us all. In fact, many professionals in...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
social media

How To Properly Use Social Media To Build Your Talent Pool

Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
Marc McGurrenvideo

How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you...
rejection

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the...
hiring process

Best Practices to Remember During the Hiring Process for Your Dealership

Few things remain unchanged as time passes. Whether they become outmoded or obsolete, there is little that hasn’t been touched by Father Time’s hands....
healthcare costsvideo

How to Reduce Employee Healthcare Costs and Improve Your Dealership’s Bottom Line – Keith...

Here to talk about reducing healthcare costs and improving your dealership’s bottom line is Keith Lemer, CEO of WellNet Healthcare Plans. VIDEO TRANSCRIPT:  I'd like to...

Be a Champion this Saturday

 What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...

Fanatical Customer Care

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks to you about how to achieve fanatical customer...

It’s Time to Amp Up Our Language

Old sales language doesn't work on today's hyper-informed customers like it used to. On today's episode of Kain & Co., David Kain talks about...

Ambiguity is the Enemy of Accountability

   On this week’s episode of Hard Truths with host Dave Anderson, Dave talks about eliminating ambiguity as a step to full accountability in your leadership. VIDEO...