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Jody DeVere

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Her company runs a website and blog, and offers training, education and marketing support on how dealerships and other automotive retailers can more effectively target women consumers. She speaks at conferences held by sponsors ranging from the National Independent Automobile Dealers Association and Mercedes-Benz to the Car Care Council Women’s Board. Visit her website at www.askpatty.com.
women

Why Aren’t There More Women General Managers?

After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
service

15 Ways to Improve Communication in the Service Drive

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
positive customer experience

A Customer-Centric Approach to Customer Loyalty

We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future –...
diversity

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
#TimesUp

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry

Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the...
women employees

Attract, Hire and Retain Women Employees

“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
woman car buyers

Increasing Expertise with Women Car Buyers

Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending...

Why Aren’t There More Women General Managers?

By: Jody DeVere After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
randy kobatvideo

Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership

To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning...
business

What Not to Say in Sales or Business

You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...