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Jody DeVere

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Her company runs a website and blog, and offers training, education and marketing support on how dealerships and other automotive retailers can more effectively target women consumers. She speaks at conferences held by sponsors ranging from the National Independent Automobile Dealers Association and Mercedes-Benz to the Car Care Council Women’s Board. Visit her website at www.askpatty.com.
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
#TimesUp

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry

Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the...
women employees

Attract, Hire and Retain Women Employees

“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
woman car buyers

Increasing Expertise with Women Car Buyers

Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending...

Why Aren’t There More Women General Managers?

By: Jody DeVere After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating...
customer loyalty

A Customer-Centric Approach to Customer Loyalty

The Future of the American Auto Dealership: Change Your Culture BY JODY DEVERE  We know the internet has changed us all. In fact, many professionals in...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
positivevideo

How to Stay Positive and Become Your Best Self – Mark Sephton, Best-Selling Author

It’s important now more than ever to maintain a positive attitude amidst the pressures of this sales season. On today’s show, we speak with...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...
GM

GM to Move Forward with Transformation Plans

This past month, GM rocked the automotive industry when the company announced wide-scale changes, including layoffs that would “reduce salaried and salaried contract staff...
video sitemap

Boost Website Rankings with a Video Sitemap

If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are...
Art Sobczakvideo

Sales Call 101: How to Sell Successfully Over the Phone – Art Sobczak, Business...

Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership's sales department. Our guest today...

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...

The Dead Deal File

On this week's episode of F&I Today, Becky Chernek explains why dead deals must be dealt with properly in order to prevent problems down...

Introducing the Customer to your Service Department

If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...