Jody DeVere

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Her company runs a website and blog, and offers training, education and marketing support on how dealerships and other automotive retailers can more effectively target women consumers. She speaks at conferences held by sponsors ranging from the National Independent Automobile Dealers Association and Mercedes-Benz to the Car Care Council Women’s Board. Visit her website at www.askpatty.com.
Zoom

How Jody DeVere is Zooming Her Way Through 2020

I adjust my new selfie light-ring (a Best Seller on Amazon), check to make sure my high-quality podcast mic volume is good, change my...
manage

Shifting Gears to Manage Change During COVID-19

Yes, business must continue, but it may have to do so in many new ways. Being open to creative solutions from peers, suppliers and...
emotional intelligence

Leadership: Emotional Intelligence Is Critical Right Now

The world has been turned topsy-turvy for automotive industry business leaders due to COVID-19. As I listen and watch reactions, commentary and observe new...
women

Why Aren’t There More Women General Managers?

After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
service

15 Ways to Improve Communication in the Service Drive

Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
positive customer experience

A Customer-Centric Approach to Customer Loyalty

We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future –...
diversity

Women’s Voices are Going to Get Louder in 2019 – Are You Listening?

I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
#TimesUp

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry

Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the...
women employees

Attract, Hire and Retain Women Employees

“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
auto retailers

A Glance at 2nd Quarter Results for Auto Retailers Across the Industry

2020 has brought twists, turns, and challenges of every sort. Auto retailers have certainly felt the unpredictability as they’ve tried to navigate through the...
mike cavanaughvideo

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees...
customer experience

How the Customer Experience is Improved by Women in Automotive

The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
video

NADA’s Peter Welch Addresses the Lack of Black Representation in Auto Retail

Since the killing of George Floyd in Minneapolis on May 25th, injustices against the black community have been brought back into the spotlight. The...
Sandy Schwartzvideo

Cox Automotive’s Sandy Schwartz on Ending His Tenure as CEO and Welcoming New President...

Recently, powerhouse Cox Automotive announced a changing of the guard. Effective today, August 3rd, Sandy Schwartz transitions to a new role as CEO of...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...