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Jody DeVere

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Her company runs a website and blog, and offers training, education and marketing support on how dealerships and other automotive retailers can more effectively target women consumers. She speaks at conferences held by sponsors ranging from the National Independent Automobile Dealers Association and Mercedes-Benz to the Car Care Council Women’s Board. Visit her website at www.askpatty.com.
#TimesUp

Time For “The Talk”: Having the #TimesUp Conversation in the Auto Industry

Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the...
women employees

Attract, Hire and Retain Women Employees

“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
woman car buyers

Increasing Expertise with Women Car Buyers

Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending...

Why Aren’t There More Women General Managers?

By: Jody DeVere After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating...
customer loyalty

A Customer-Centric Approach to Customer Loyalty

The Future of the American Auto Dealership: Change Your Culture BY JODY DEVERE  We know the internet has changed us all. In fact, many professionals in...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...
augmented reality

VR, AR and MR in the Workplace: A Thing of the Present (Not Just...

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are quickly becoming mainstream technologies in our world. While we have become accustomed to...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...
sell better

5 Tips To Sell Better Online

It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
Vehicle Salesvideo

“Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” – Jonathan...

The SAAR is once again at around 17 million, however, Trumps's tariff and the sudden hike in interest rates may have a negative impact...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...