Larry Dorfman: Find, Sell, & Deliver More Cars with this App

buying processvideo
Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the studio to discuss how Dealers can find, sell, and deliver more cars with higher gross profits and happy customers by...

Jennifer Suzuki: Why taking notes isn’t just about your CRM

CRMvideo
Sales are made by paying attention to details. Jennifer Suzuki, Founder of E-dealer Solutions strongly believes that concept and has embedded it throughout her company. E-Dealer Solutions is an award-winning education and activity based training company focused on improving dealership showed appointments, sales, and...

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

social media
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your email (all the time it seems). When it comes to social media like Facebook,...

Unlock the Data Within Your Dealership

data
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is just sitting on the shelf gathering dust. Due to almost forgotten data, you’ll often...

Should Fixed-Ops have its own Marketing Budget?

fixed-ops
If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on attracting new buyers without any thought as to cultivate those new buyers and turn...

Haig Stoddard: What Your Dealership Should Be Selling Right Now

auto salesvideo
  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales numbers, what the market is saying about your automotive inventory, and how to avoid any risk. Haig explains how the year...

Why the Job Applicant Experience is Critical to Long-Term Success at Your Dealership

job applicants
While 67% of the U.S. workforce would be open to a new career opportunity, only 1% of the workforce would even consider working for an automotive dealership, according to recent data from Hireology and Cox Automotive. With the right hiring strategy and a strong employment...

Blockchain Technology Really Could Be the Next Big Thing

blockchain
Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all very confusing and exciting – and even a little questionable. But what’s often overlooked is that the real value of...

Jessica Stafford: How to connect customers from online to the showroom

connect customersvideo
Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their digital marketing and adapting to a mobile-first experience. Are you wondering how a company...

F&I Practices That Won’t Help Your Bottom Line

f&i
Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency and a customer-centric experience to be implemented. In no department is that more necessary than the F&I office. Much of the...

HEADLINES

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Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...