Training New Recruits in Your Service Department

service department
Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department is getting harder to do in an industry that continues to have more and more crossover with other, more attractive...

A Multi-Channel Approach to Target Customers

customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds as a glass half empty, try viewing it as a glass half full. Your dealership will inevitably lose some customers,...

Does Stress Affect Your Sales Results And How To Overcome It?

stress
In today’s economic environment, there is more pressure than ever on businesses across the industries to succeed, thus making the competition fiercer than ever. With longer business hours, layoffs, and uncertainty, it can take a toll on even the highest ranking executives on a...

What is AI and How Can It Benefit My Dealership?

machine learning
When you hear the words Artificial Intelligence (AI) an image of robots, self-driving cars, and super computers probably enter your mind. However, we interact with AI in many ways throughout our day. Apps like Google Maps and Waze use algorithms to analyze traffic flow...

A House Divided Will Not Stand

dividedvideo
"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson wants you to be fully invested in today on Saturday Morning Sales Meeting.

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Paragon Hondavideo
Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for Brian Benstock, Vice President add...

Pros And Cons Of Electronic Pricing Hang Tags

electronic pricing
Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost at full time to scramble around the new and used car lots each day...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they are as genuine as they say they are. Buying a car is one of...

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Paragon Hondavideo
Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for Brian Benstock, Vice President add...

Should Your Service Department be Open on Sundays?

service department
It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding on relationships and personal life. Because of this, there are still laws in certain locales that limit the number of...

HEADLINES

Appvideo

Quickly and Easily List and Buy Inventory with New Manheim Express App

May is just around the corner and that means that Manheim is approaching their pilot run with a new mobile application Manheim Express before...
newscastvideo

Offer a Customized Online Experience at Your Dealership | Quickly and Easily List and...

On today's CBT Newscast for Wednesday, April 25th, 2018: Offer a Customized Online Experience at Your Dealership - Paul Wagner, CloudEngage Every dealer wants to make...
online experiencevideo

Offer a Customized Online Experience at Your Dealership – Paul Wagner, CloudEngage

Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul...
content calendar

Does Your Marketing Department Need A Content Calendar?

Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...