Why You Need a Live Chat Feature on Your Dealership’s Website
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen and can seem irritating when you’re still high in the sales funnel. But for today’s...
Everything You Need to Know About Video Marketing at Your Dealership – David Kain, Kain Automotive
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi, everyone. Thanks so much for joining me on another edition of CBT News...
Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience
Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve around the sales staff every week, usually Saturday mornings before they open the doors. But when was the last time...
Modern Sales Methods that Will Keep Your Dealership Profitable
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to take with many of them. There are many different sales methods and it can...
The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong – Glenn Pasch, PCG Digital
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always has great insight and advice into the world of marketing. If you'd like to hear...
6 Ideas for Going Green and Creating More Sustainability in Your Dealership
Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes the need to take better care of our earth through efforts to be more environmentally friendly. These efforts are just as...
Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams Today
Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just rest on your marketing plan or the inventory; it starts with the individuals you invite to work for you. The...
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it many minute, but essential, considerations. Should you cold call? Cold email? Cold text? At...
Time Management Tips and Tricks to Help You Take Control of Your Day
There is no doubt that most people struggle with time management regardless what industry they work in. As the phrase goes, “so much to do, so little time.” Although our days are full of tasks and responsibilities that may seem draining, there are many...
The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the Top Down – Jeff Havens, Author of “Unleash Your Inner Tyrant”
On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!” In the segment, Jim and Jeff discuss the keys to creating a healthy and vibrant dealership culture, how to build...
HEADLINES
What The Latest Buy-Sell Market Trends Mean for the Auto Retail Industry – Ryan...
Today on CBTNews.com - Wednesday, October 23rd, 2019: What The Latest Buy-Sell Market Trends Mean for the Auto Retail Industry - Ryan Kerrigan, Kerrigan Advisors
On...
The A.R.T. of Dealing with Angry Customers
I know a thing or two about dealing with angry customers. A big part of my time at college was spent on a phone...
Installation vs. Implementation
On today's Tip of the Day, Glenn Pasch explains the difference between the installation of a service you've selected for your staff and actually...
Are You Hiring for Skill Sets Your Dealership Needs Most?
The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
Help Your F&I Office Perform Consistently with These Key Strategies
On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
How to Manage Stress in Your Career as a Car Salesperson
On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...
The Active Delivery Process
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....
