The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Customer Trust
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Other than the pricing, car itself, and the personality of the...

Feature Benefit Selling by Mark Wahlberg

Wahlbergvideo
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  

Solutions That Measure and Manage Your Dealership’s Recon Process

Reconvideo
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention to this next interview. CBT Automotive recently spoke with Dennis McGinn, Founder and CEO of Rapid Recon, on how he...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help to add stability to long-term employment prospects, advance your career, and find a good job. Just like other industries, it’s...

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your employees, what would you want them to say? Would they be able to connect their answer to your dealership's goals...

DataScan Celebrates Grand Opening of New Headquarters in Alpharetta

ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart of downtown Alpharetta. “We are eager to officially unveil our beautiful new headquarters to area dignitaries, business leaders and local media,” said Ed Brown, president...

How Well Do Your Employees Know Your Dealership’s OEM?

OEM
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to think about anything happening outside...

Seller Beware: Failures in Facebook Listings

listing
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or...

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening, Audi South Atlanta

video
James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been successful for him: morale, camaraderie...

How To Get The Most Out Of Google My Business

google
If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct access to the millions of people that use these platforms. Though it’s agreed that...

HEADLINES

Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
newscastvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers | Keeping Online...

Today on CBTNews.com - Tuesday, August 21st, 2018: Marketing Efforts Designed to Meet the Needs of Female Car Buyers - Lisa Copeland CBT Automotive welcomes back...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
managed floorvideo

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...