Pillars Of Increased Performance And Profitability

profitability
Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best practices for your dealership. These items are essential in supporting increased performance and long-term dealership profitability: Profitability does not happen on...

A Year in Review and 2020 Industry Predictions from NADA’s Chief Economist Patrick Manzi

Patrick Manzivideo
2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers. Here to give us an in-depth analysis of the key highlights and results for 2019 is NADA chief economist, Patrick...

How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland, Reynolds & Reynolds

CRMvideo
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service issues, and even assists with marketing campaigns. However, a lot of dealers are not using their CRM to its fullest...

Building A Vibrant Service Department

service
Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the front line in a busy dealership service department.  Today’s advisors take multitasking to new...

Dealership Emails Going to SPAM? Here’s What To Do

spam
0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash over you? Were you anxiously searching for the trash icon to delete the message? Despite...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

BDC Strategyvideo
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto's BDC strategy to include finance and additional...

Equip Your Team with a Winning Culture

culture
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the ability to mentor and train your sales staff. The most successful dealerships in the...

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

direct mail
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized. When combined with behavior prediction technology that can curate offers specific to each prospect’s...

New York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership Lessons

Joseph Michellivideo
On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging”. In this segment,...

Why Your Dealership Should Incorporate These Direct Marketing Strategies

direct marketingvideo
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for 2020, as well as the upcoming NADA show, where you can catch WeDrive at...

HEADLINES

marketing trendsvideo

CBT Automotive Newscast for January 21, 2020

Today on CBTNews.com - Tuesday, January 21st, 2020: Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020 High-level marketing concepts can be...
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
intentionally congruentvideo

Be Intentionally Congruent

 Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them....
teslavideo

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...