Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training experience is your version of the “first impression.” That first week of onboarding is pivotal to establishing a connection with...
Common Complaints of Female Car Buyers and How to Address Them to Improve Sales – Lisa Copeland, Cars Her Way
Welcome back to CBT News, today we sit down with Lisa Copeland, Founder of Lisa Copeland Global and CEO of Cars Her Way, to discuss some of the concerns female car buyers have in the dealership. Through her radio shows on iHeartRadio and KTRH...
Hugh Hathcock and Kalah McCoy Discuss Making The Recon Process More Efficient For Dealers
Hugh Hathcock, CEO, and Founder of Recon Velocity returns to CBT News with Kalah McCoy, Executive Vice President at Recon Velocity. Hugh tells about the selling of his previous company ELEAD One and how it helped him transition into the founding of his latest company,...
How Gen Z Changes the F&I Approach and Tips on How to Adapt
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many in the industry could be ignoring one of the bigger and soon-to-be influential groups...
Why Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end, we want to take care of customers and sell more cars, service and parts. Text...
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership – Jeff Brown, Force Marketing
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff discusses his upcoming panel, the new revolution in video strategy at Digital Dealer 27. VIDEO TRANSCRIPTION: Jim Fitzpatrick: Hi everyone. I'm Jim...
Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their Teen Drivers
According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six times more likely to be in a fatal crash than adults. For any parent preparing to let their children behind...
4 Qualities Every Great Leader Needs in the Dealership
Finding a list of top leadership qualities is rather simple - a good listener, a team player, inspire others, and so on. But what makes a great leader in the dealership? Connecting with staff and managing time effectively are crucial aspects, but the auto...
Are Digital Retailing Tools Promising More Than They Can Deliver?
Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine learning’ and even ‘Big Data’ (remember that one?) at the buzz word table. While there is not solid consensus on...
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey Study reports that car buyers spend, on average, 13 hours and 55 minutes researching...
HEADLINES
Modernizing Your Sales Experience in Order to Better Serve Your Customers – Josh Letsis...
Today on CBTNews.com - Wednesday, August 21st, 2019: Modernizing Your Sales Experience in Order to Better Serve Your Customers - Josh Letsis, CEO of ClosingBig
The...
What Can a Board of Advisors do For Your Dealership?
When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
Stepping Outside of Your Routine
On today's CBT News Tip of the Day, Mark Tewart shares a tip to get you out of your routine and help you grow. VIDEO...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Subaru Dealer Adam Arens on Training Your Salespeople in More Than...
On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
Why Change is Necessary If You Want to Improve
On this week's episode of Straight Talk, David Lewis of David Lewis and Associates talks about the necessity of change and how hard it...
