Inspiring Your Customers Through Messaging

messagingvideo
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage with you.   VIDEO TRANSCRIPTION: David Kain: Hello, my name is David Kain, president of Kain Automotive. Welcome to Kain & Co. here...

Addressable Advertising on Cable TV

cable TVvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

teslavideo
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations and building brand loyalty. VIDEO TRANSCRIPT:  Becky Chernek: Welcome to F&I today. I'm your host Becky Chernek and I'm so happy you're...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for 2020

Kerriganvideo
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan Advisors Market Update, I'm Bridget Fitzpatrick. Today, we're joined by Ryan Kerrigan, Managing Director for Kerrigan Advisors. Thank you so...

Taking Care of Your Service Technicians

service techniciansvideo
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. The two discuss the current automotive technician draught and how you can retain your technicians by providing incentives based...

Following the Rules of Your Trade

rulesvideo
On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top in your field so that you can eventually be someone who makes new rules and guidelines to help others excel...

How to Deal With a Best Price Shopper

David Lewisvideo
 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want. On today's Saturday Morning Sales Meeting, David Lewis talks about dealing with defensive shoppers.   To receive a complimentary copy of The...

Being Personable When Handling Internet Leads

internet leadsvideo
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads could cause customers to be more hesitant when doing business with you.

Recruiting in the Modern Age of Automotive

recruitingvideo
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and which information potential salespeople are looking for when job searching.

Moving from Email to Text Messaging

textvideo
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today's show we're going to talk about stopping the insanity...
Becky Chernekvideo

Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age

Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...
site

Tips to Turn Views Into Sales

Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...