The Steps to Negotiating

negotiatingvideo
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you are going to handle different customer approaches.

Using the Right Language When Speaking to the Customer

languagevideo
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David Kain talks about how salespeople and BDC agents should talk to both service and sales customers.

Automotive SEO Strategies

automotive seovideo
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your dealership website, and more.

Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering Your Vehicle

registering your vehiclevideo
On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss the vital importance of getting vehicles properly registered and streamlining the process as a whole. It reduces customer complaints, improves...

Responding to Out of Line Objections

objectionsvideo
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic remark in order to clear the air. If you would like a free copy of...

Confirming and Destroying Stereotypes

stereotypesvideo
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan Dawson.

Lead Generation Equals Dollar Creation

lead generationvideo
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation.

Educating Your Team to Become Digitally Successful

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On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David and other automotive leaders to learn more about website design and conversion, digital sales, fixed-ops, and more.

Approaching Digital Retailing Challenges

retailing challengesvideo
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying to develop digital retailing tools to give consumers penny perfect deals online.

Pinpointing Why the Customer Is Saying No

customervideo
On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment and says no, no matter what their reason may be.
reconditioningvideo

The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox...

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days...
USMCA

Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It

With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will...
sales

Modern Sales Methods that Will Keep Your Dealership Profitable

Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and...
David Kainvideo

Everything You Need to Know About Video Marketing at Your Dealership – David Kain,...

On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right...
Glenn Paschvideo

The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong...

On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

How to Manage Stress in Your Career as a Car Salesperson

On this week's episode of Straight Talk, our host, David Lewis discusses some effective strategies you can use to manage stress when working in...

The Active Delivery Process

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...