Leveraging Social Media

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 Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.

Express Service in Your Dealership

Becky Nixonvideo
On this week's edition of the Weekly Tune-Up, Becky goes over some ways to help make sure that you're profitable in both your service drive and the express operation.

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better prepared for any situation on the phone or on the sales floor.

Amidst Lull in Car Sales, July Still Saw Gains for Auto Industry Leaders – Kerrigan Report

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss July's  Kerrigan Index and the marketplace's reaction. The Kerrigan Index™ is composed of the seven publicly traded auto retail companies with operations focused on the US market, including CarMax, AutoNation, Penske Automotive Group,...

Selling in the Service Drive

  On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service.   Video Transcription: Hello again, and welcome to another episode of Straight Talk.  I am your host, David Lewis,...

Don’t Be Like Everyone Else On The Demo Drive

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The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they want to drive. Hear what David Lewis has to say on today's Saturday Morning Sales Meeting.

Digital Menus & docuPADs

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On this week's episode of F&I Today, Becky Chernek gives her thoughts on digital menus, docuPADs, and how utilizing them properly could help enhance your F&I performance.

Customer Relationship Management

Kain & Co.video
On this week's Kain & Company, David talks about customer relationship management and CRM culture.

The Truth About Buy-In

You can't force the customer to buy into you. On today's episode of Hard Truths, Dave Anderson explains why the customer has to buy into you before they can commit to the sale.

Finding the Customer’s Leverage Point

   On this week's edition of On the Mark, Mark Tewart talks to you about defining, discovering, and exploding through your customer's leverage point.

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help...

What Kind of Salesperson Are You?

Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales...

Solutions That Measure and Manage Your Dealership’s Recon Process

If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...

Feature Benefit Selling by Mark Wahlberg

Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...

What Sets Your BDC Apart From the Competition?

 On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...

Traits of Great Leadership

On this week's episode of On the Mark, Mark Tewart discusses certain leadership traits that are shared amongst great leaders as well as some...