Chanell Turner
Four Automotive Research Reports You Should Be Reading For 2019
It is no secret that there is a substantial amount of market information out there, especially concerning the automotive industry. There is always a...
Three Ways a 25 Percent Tariff Hike Could Impact Dealers and Consumers In 2019
Many are wondering what the markets have in store for automakers, dealers, and car buyers in 2019. While there are many factors at play,...
The Science of Negotiation: Best Practices for Handling Negotiations at Your Dealership
Negotiation is a word that causes excitement in some and dread in others. To many, negotiations may seem like an unnecessary part of doing...
Optimism, Healthy Sales, and Incentives Highlight the Finish Line of 2018 Sales
This past year was met with a lot twisting turns when it came to auto sales and trends. However, in the end, many were...
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
Five Major Automotive Industry Developments in 2018
In regard to the automotive industry, 2018 has been a year of continued innovation and various technological advancements. The year has also been a...
According to Auto Trends – These Vehicles Should Be on Your Lot in 2019
January 1, 2019, is rapidly approaching, and the start of a year is when many consumers decide to take a look at purchasing a...
What are Today’s Car Buyers Looking for in Their New Vehicles?
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety...
Four Tips for Optimizing End-of-Year Marketing
It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers...
Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda
The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
A Great Beginning Can Influence A Great Year End!
Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
What Your Body Language Says About You On The Sales Floor
Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
Use The Theory of 5 to Promote Success in Your Dealership – Chris Saraceno,...
Every dealership is only as strong as their leader and being a good leader means positively adapting to a changing work environment. On today’s...
Ford and Volkswagen Join Forces
Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
Updating your “Why Buy Here” Proposition
On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.
Focusing Less on Conversions and More on Outcomes
On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
Proven Menu Selling Techniques
On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
Selling in the Service Drive
On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...
