Chanell Turner
Vaccines and digital payments pave the way for car buyers to return to normal
For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In…
Four ways to manage your dealership’s online reputation
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company's market value is directly attributable to its reputation. Additionally, 41 percent of companies that…
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and their impact on automotive dealership sales shouldn't be ignored. According to NADA, the service department now…
Six Steps to Build a High-Converting Referral Program at Your Store
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective in generating leads: referrals. People are four times more likely…
Five Marketing Strategies to Increase Service Department Sales
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships, service departments can be a significant revenue stream for dealerships—especially during a time where car purchases…
Auto Sales Recovery Exceeds American Economy Growth Rate
A recent US Census report revealed that American retail sales across all industries increased by 1.2 percent from June to July. Although it is below the 2.9 percent increase projected by analysts, it does reveal an important fact: individuals are…
The Power of Local: Five Ways to Harness Local Community Support
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the COVID-19 outbreak. One of the most impressive stats from the…
Keep Them Coming Back: 5 Ways to Build Customer Loyalty
Customer loyalty is the foundation for any successful sales and marketing strategy at your dealership. The Pareto Principle, a widely cited stat, confirms this as it states that 80 percent of your profits come from 20 percent of your customers. …
Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer journey. Today, due to these consumer preferences and the limitations…
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm for the rest of 2020. Nevertheless, these numbers don’t tell…
Vaccines and digital payments pave the way for car buyers to return to normal
For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In…
Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data
Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…
How dealerships can use geofencing strategies to target customers
As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…
Major auto industry players aim to be carbon neutral
Emphasizing the commitment to developing green transportation and processes, several carmakers are announcing plans to move toward a carbon neutral position in manufacturing. While it isn’t a new strategy to reduce emissions and greenhouse gases for some of the largest…
How to ensure your dealership’s customer experience and buying journey sync up – Andrew...
As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay ahead of the curve and continue to provide a high…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
The role diversity plays in your dealership’s customer communications
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…
Conducting customer interviews online to discuss F&I options
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…
Auto investors make bold moves with this week’s tech company deals
Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…
