Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
stress

Five Things Your Dealership Can Offer to Decrease Stress-Related Turnover

For most workers today, job-related stress is having a significant impact on how they work, and if they stay at their jobs. The American...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus....
service department

Five Critical Marketing Tactics to Get More Customers Visiting Your Service Department

By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason...
customer experience

Five Essential Customer Experience Metrics That Will Help You Retain Buyers at Your Dealership

How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit...

If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...
social media

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
unconscious bias

Why Unconscious Bias Training is Important for Your Bottom Line and Dealership Reputation

As humans, we all have perceptions and prejudices that can transition into biases if we aren’t careful. If left unchecked, these biases can develop...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
new vehicle inventoryvideo

Manage Your Dealership’s New Vehicle Inventory More Efficiently with These Tips – Dale Pollak,...

On today’s show, we’re pleased to welcome back Dale Pollak, founder of vAuto and Executive Vice President for Cox Automotive, back to CBT News....
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
Recession

3 Ways to Make Sure Your F&I Staff Are Ready for Another Recession…Just In...

Anyone who was alive in the years 2007-2009 remembers very well the crash of the stock market, the stories of Bear Stearns and AIG...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...