Home Authors Posts by Chanell Turner

Chanell Turner

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Investigative Journalist for CBT News
voicemails

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
renovations

Four Reasons Why Manufacturers Need to Re-Evaluate Mandated Renovations

In 2012, a San Diego Tribune article revealed that auto dealers in the region of Escondido spent $10 million to $12 million on dealership...
auto dealers

Just Starting Out: Five Helpful Resources For Emerging Dealers

As of 2017, there were over 18,000 light-vehicle automobile dealerships in the United States. That statistic shows that the landscape for automobile dealers is...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
interest rates

June Sales Results Meet Expectations as Dealers Invest in New Pricing Strategies

While the final numbers are still slated to come in, June's sales results are estimated to bring 2019's SAAR to between 17 million and...
Car Buyer Journey

Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey

When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how...
Tesla

Tesla Scores Huge Win in Virginia—How This Development Could Impact the Automotive Industry

The journey of Tesla's direct-to-consumer business model has been filled with court cases. Their approach to selling cars is nothing short of disruptive to...
voicemails

Five Ways to Optimize Voicemails and Convert Leads for your Dealership

Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
F&I

How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...

Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or  any salesperson for that matter). It can decimate...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
video

How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler

We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...