Chanell Turner
What Do I Do With All This Data?
By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
Six Ways to Use the Test Drive to Secure a Sale
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
8 Customer Service Experiences That Could Improve Dealership Sales
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent...
June’s Cautious Optimism: Auto Sales are Up, But for How Long?
Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase of 3.4...
How Your Dealership Staff Can Support Life Saving Initiatives
For many, a car represents freedom, flexibility, and accessibility. Unfortunately, for others, it can bring thoughts of tragedy and danger. Car safety is an...
Enhancing the Customer Experience: Five Ways to Speed Up the F&I Process
According to a 2016 Car Buyer Experience Survey, buyers were least satisfied with the long purchasing process. Interactions with the F&I department came in...
Four Tips for Competing Against Services like Carvana
The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks...
Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience
It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...
The Best Ways to Drive Traffic And Get People Talking About Your Dealership
Blogging, social media marketing, newsletters, and other methods of digital marketing can feel like an unnecessary add-on to a marketing strategy. If you have...
5 Ways Dealers Can Help Customers Wade Through Record High Vehicle Pricing
Many automotive analysts have projected a decrease in the number of cars sold this year. The primary reason given for this was the fear...
Six Ways to Use the Test Drive to Secure a Sale
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
With Today’s Informed Customer, Do You Still Have Game?
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...
How Transaction Time Can Help Make or Break A Purchase – David Kain
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
Making the Most of Your Time
Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
Are You Thinking About Expanding Your Franchise?
If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
Daily Save-A-Deal Meetings
On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...
Smarter Retargeting Strategies to Sell More Cars in the Digital Age
On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...
The Fear of Millennial Car Buyers
On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...
How to Build a Winning Sales Team (Part 2)
Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...
