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Chanell Turner

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Investigative Journalist for CBT News
cybertruck

Five Fast Facts About Tesla’s New Cybertruck

This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck,...
car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
dealers

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...
team

Six Motivational Quotes Dealers Can Use to Inspire Their Team

Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...
newscast

Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
remarketing

The Sales and Conversions Benefits of Target Remarketing

If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...
productive

Six Ways to Create More Productive Dealership Staff Meetings

Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other...
automotive industry

Three Trends that Will Continue to Shape the Future of the Automotive Industry for...

Have you ever felt that the automotive industry is changing before your eyes? Things that were only a concept ten years ago are becoming...
holiday season

Five Ways Your Dealership Team Can Use the Upcoming Holiday Season to Increase Sales

The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
Preston Auto Groupvideo

7 Dealership Practices That Preston Auto Group is Focusing on in 2020

On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...