Chanell Turner
Five Fast Facts About Tesla’s New Cybertruck
This past week, you would have had to have been under a rock to not hear about Elon Musk's latest creation. His futuristic Cybertruck,...
Selling the Car Buying Experience: Five Ways to Better Engage Customers
Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study
When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020
It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...
Six Motivational Quotes Dealers Can Use to Inspire Their Team
Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...
Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
The Sales and Conversions Benefits of Target Remarketing
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...
Six Ways to Create More Productive Dealership Staff Meetings
Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other...
Three Trends that Will Continue to Shape the Future of the Automotive Industry for...
Have you ever felt that the automotive industry is changing before your eyes? Things that were only a concept ten years ago are becoming...
Five Ways Your Dealership Team Can Use the Upcoming Holiday Season to Increase Sales
The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...
Building A Vibrant Service Department
Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...
Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
7 Dealership Practices That Preston Auto Group is Focusing on in 2020
On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital...
Equip Your Team with a Winning Culture
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
How to Deal With a Best Price Shopper
Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....
Being Personable When Handling Internet Leads
On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...
Recruiting in the Modern Age of Automotive
On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
