Chanell Turner
Auto Industry Leaders Express Support for USMCA and Urge Congress to Approve It
With bated breath, many in the automotive industry have been waiting for the word on the United States-Mexico-Canada Agreement (USMCA) and how it will...
Five Ways to Turn Customers into Ambassadors for Your Dealership Brand
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
Tips for Creating a Premier Customer Experience on a Budget
Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
Surprise Numbers from Subaru, and Better Than Expected Sales Results for Q3
2019 has been a year of wondering if and when the bottom would fall out regarding auto sales. Regarding new auto sales, some have...
The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at...
When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are...
Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per...
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the...
Three Pros and Cons of Developing a Mobile App for Your Dealership
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies...
Rock-Solid Promotional Ideas to Help You See an End-of-Year Rise in Sales
We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news....
The Dealer’s Essential Guide to Succession Planning
In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
Personality or Sales Ability? Which is More Important for F&I Success?
Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...
Focusing Efforts When Developing Best Practices at Your Dealership
You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...
AutoNation CEO Cheryl Miller Discusses Market Disruptors, Industry Turnover, and Tariffs (Part 2)
In part two of this CBT News exclusive, our host, Jim Fitzpatrick continues his conversation with Cheryl Miller, AutoNation's first female CEO, and first-ever...
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
The Keys to Creating a Healthy and Vibrant Culture in Your Dealership From the...
On today’s show, we’re pleased to welcome back Jeff Havens, business development trainer and author of the best selling book, “Unleash Your Inner Tyrant!”...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Automotive SEO Strategies
On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...
Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering...
On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...
Responding to Out of Line Objections
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
