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Testing Lookalike Audiences on Facebook

  Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we...

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the...

Keeping Online Communication Simple

Communicating with the online customer should be no different than when they’re in the showroom. There....

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now...

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous...

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Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with attracting and selling to female car buyers. Marketing and selling to women shoppers continues to be...
shoppingvideo

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of an in-store experience. The fact of the matter is that a buyer probably knows more...
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention to this next interview. CBT Automotive recently spoke with Dennis McGinn, Founder and CEO of...
video

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...

James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been...
Finlayvideo

Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...

Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the retail auto industry. Both seen to disrupt the industry in many ways, although the latter has already...
video

Amidst Lull in Car Sales, July Still Saw Gains for Auto Industry Leaders –...

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss July's  Kerrigan Index and the marketplace's reaction. The Kerrigan Index™ is composed of the seven publicly traded auto retail companies with operations focused on the US market, including...

DAILY MOTIVATION

Don’t Change Who You Are Because of One Person | Gary Vaynerchuk

Don't overvalue the other person's POV... You should never be putting one person's opinion on...

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an...

This is Why You Should Fail | Will Smith

Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...

SPONSORED CONTENT

Marketing Efforts Designed to Meet the Needs of Female Car Buyers...

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....

Keeping Online Communication Simple

Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...

FIXED-OPS

Want to Increase Tire Sales? Here’s How to Do it!

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore...

How to Leverage Technology In Auto Sales – John Grace

Is it time for your dealership’s DMS system to be updated? Or is it time...

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough...

The Benefits of Working in the Service Department

When asked what they want to be when we grow up, you don’t hear a...

How to Help Service Advisors Handle Their Jobs — And Stress

In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car. The idea of cars driving us where we need to go without the need of...
communication

Keeping Online Communication Simple

Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality, I can’t because for some reason businesses like to think online communication is different than...
newscast

Digital Hubs in Your Dealership: A Smart Investment?

Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and fast-food giants like McDonald’s have recently been experimenting with digital ordering systems. The call for...
Customer Trust

The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty

Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Other than the pricing, car itself,...

Why Your Team Should Be Certified

Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help to add stability to long-term employment prospects, advance your career, and find a good job....

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your employees, what would you want them to say? Would they be able to connect their...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to...
listing

Seller Beware: Failures in Facebook Listings

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling...

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