TOP STORIES
Getting Rid of Friction in the Dealership
Whether it's between two team members or a team member and a customer, friction is never a good look for your dealership. Glenn Pasch...
Climbing the Ladder of Success in a Dealership
There are many opportunities for career growth in a dealership. Stories abound of managers who...
Five Ways to Optimize Voicemails and Convert Leads for your Dealership
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact,...
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or...
How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the Difference
Chargeback. It’s the one word that sends chills down the spine of every F&I manager...
How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler
We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses...
How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler
We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and the considerations that lead them to their continuous expansions. Aaron says that since the recession the...
The Importance of a Dealership’s Unique Digital Retailing Process – Tim Cox, CarNow &...
Today on CBT News, we welcome back Tim Cox, co-founder of CarNow, and Drew Tutton, General Manager at Ed Voyles Chrysler, Dodge, and Jeep, to discuss the ongoing topic of digital retailing. With approximately 70 to 80 percent of...
How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global
CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and Hyundai. Mahesh tells CBT News that this initiative is all about providing a ride-share service...
Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common sense at first, what if we told you that customers don’t always want to be...
The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...
We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the...
Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists
Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to achieve this. Paige has a background in automotive dealerships,...
SPONSORED CONTENT
Climbing the Ladder of Success in a Dealership
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
Five Ways to Optimize Voicemails and Convert Leads for your Dealership
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the...
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
FIXED-OPS
How to Properly Handle Inbound Service Calls for Greater Profitability
After all the technological advancements with handling internet leads, the auto industry is still far...
Increase Service Retention with These Innovative Service Contract Features
Service contracts have been around for a long time. They provide additional profit opportunities at...
How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com
To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have...
How Long Should It Take To Prepare A Sale-Ready Vehicle? – Dennis McGinn, CEO of Rapid Recon
Every dealer knows that the profitability of your used-car inventory largely depends on the speed...
Building A Vibrant Service Department
Creating an environment where customers feel relaxed and well cared for can be a tough...
Climbing the Ladder of Success in a Dealership
There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you are doing, climbing the ladder is easy and should be expected. In many organizations, managers...
Five Ways to Optimize Voicemails and Convert Leads for your Dealership
Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact between customers and dealers is through a phone call....
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time is flying -- or at the very least that...
How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...
Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or any salesperson for that matter). It can decimate a commission check, it can lead to a negative CSI, and many times it can...
6 Strategies to Manage Conflict and Improve Working Relationships
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel like a battle ground where arguments and negative encounters between employees or with customers turns...
How to Properly Handle Inbound Service Calls for Greater Profitability
After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a...
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