TOP STORIES
Picking the Right Car in the Sales Process
One of the most important parts of the sales process is picking out the perfect car. As you’re walking the lot, David suggests asking...
DataScan Celebrates Grand Opening of New Headquarters in Alpharetta
ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center,...
How Well Do Your Employees Know Your Dealership’s OEM?
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even...
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted...
The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening, Audi South Atlanta
James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss...
How To Get The Most Out Of Google My Business
If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power...
The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...
James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been...
Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...
Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the retail auto industry. Both seen to disrupt the industry in many ways, although the latter has already...
Amidst Lull in Car Sales, July Still Saw Gains for Auto Industry Leaders –...
Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss July's Kerrigan Index and the marketplace's reaction. The Kerrigan Index™ is composed of the seven publicly traded auto retail companies with operations focused on the US market, including...
Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive
John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet's rebranding. HomeNet's new look focuses more on digital retailing...
Incorporating Transparency in Your Online Retailing Process – Max Zanan
CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order to keep up with the shift in consumer purchasing. Max shares that one of the more...
Running an Efficient Dealership in the Digital Age – James Boening, GM of Audi...
Jim Fitzpatrick sits down with James Boening, the General Manager of Audi South Atlanta, to discuss turnover, the internet, and digital marketing. James began in the industry detailing and valeting cars when he was 18 and has been in the...
DAILY MOTIVATION
Don’t Change Who You Are Because of One Person | Gary Vaynerchuk
Don't overvalue the other person's POV... You should never be putting one person's opinion on...
New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an...
This is Why You Should Fail | Will Smith
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...
SPONSORED CONTENT
DataScan Celebrates Grand Opening of New Headquarters in Alpharetta
ALPHARETTA, Ga. – Concluding a nearly $20 million investment, DataScan has officially moved its headquarters to 415 South Broad Street in the new Alpharetta City Center, a thriving 26-acre mixed-use parcel located in the heart...
How Well Do Your Employees Know Your Dealership’s OEM?
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring...
The Three Keys to Attracting and Retaining Talent at Your Dealership...
James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in...
FIXED-OPS
Want to Increase Tire Sales? Here’s How to Do it!
With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore...
How to Leverage Technology In Auto Sales – John Grace
Is it time for your dealership’s DMS system to be updated? Or is it time...
Building A Vibrant Service Department
Creating an environment where customers feel relaxed and well cared for can be a tough...
The Benefits of Working in the Service Department
When asked what they want to be when we grow up, you don’t hear a...
How to Help Service Advisors Handle Their Jobs — And Stress
In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power...
How Well Do Your Employees Know Your Dealership’s OEM?
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to...
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling...
How To Get The Most Out Of Google My Business
If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct access to the millions of people that use these...
Want to Increase Tire Sales? Here’s How to Do it!
With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought: is there any industry Amazon founder Jeff Bezos doesn’t want to dominate if there is a profit to be made? In less...
What Kind of Salesperson Are You?
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many different ways to appeal to customers, and if you’re...
It’s Time to Modernize your Dealership Sales Language
It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught back in 1982 when I started in the auto...
How To Personalize Your Direct Marketing And Get Results
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’ and provides customers with a direct line to their...
Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover
The Industry Plague
While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book of business with them to their new home. Fleeting employees and customers not only impact potential...
