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Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough...

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark...

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary...

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail...

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CBT Automotive Network Podcast

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BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto's BDC strategy...
Joseph Michellivideo

New York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership Lessons

On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community,...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key automotive marketing trends and best-practices for 2020, as well as the upcoming NADA show, where...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new strategies, and watch out for emerging trends. Joining us today to lend her insight into...
Preston Auto Groupvideo

7 Dealership Practices That Preston Auto Group is Focusing on in 2020

On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hello everyone. I'm Jim Fitzpatrick. Thanks so much for joining me on...
randy kobatvideo

Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership

To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning process. According to recent vAuto client results, saving just two days in the reconditioning process...

SPONSORED CONTENT

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

FIXED-OPS

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough...

Dealing with the Technician Drought

There is a “Technician Drought” that has been plaguing the car industry for decades, pretty...

The Power of Strong Fixed-Ops Business Footings and Foundations

In today’s highly competitive service retail business market, every service type business is a commodity...

The Knowledge, Attitude, Skills & Habits of A Professional Service Advisor

It’s important for them to always be on top of their game. Here are some...

Best of 2019: How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam Slaughter, Owner

Every dealer is always looking for new and innovative strategies to increase their sales. And...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the front line in a busy dealership service department.  Today’s...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash over you? Were you anxiously searching for the trash...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the ability to mentor and train your sales staff. The...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing mix. But only if it’s personalized. When combined with behavior prediction technology that can curate...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over...
business

What Not to Say in Sales or Business

You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling! You may think, “I don’t want to mislead the...
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