TOP STORIES
Improving Connection Rates with Online Car Shoppers
Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call? Brian explains why...
5 Reasons Why You Don’t Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two...
15 Ways to Improve Communication in the Service Drive
Effective communication. This article is a “how to” on the ways we can more efficiently...
Changing your Website? Here’s What You’ll Need From Start to Sale
There’s a big issue that dealerships are running into with their websites. Consumers are visiting...
Time to Break Your Old School Phone Habits
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking...
How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy
On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a...
How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy
On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and delivery, storage, compliance, and much more. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick. Thanks so...
Sonic Automotive President Jeff Dyke Discusses Trends in the Auto Industry and EchoPark Expansion...
On today’s show, we welcome back Jeff Dyke, President of Sonic Automotive, the fifth-largest U.S. dealership group. Jim and Jeff discuss how Sonic Automotive did as a whole for 2019, what's on the agenda for 2020, and their big...
Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training
On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. I'm Jim Fitzpatrick. Thanks so much for joining me on another...
What November Sales Numbers Indicate for the Close of 2019
Here to give us an overview of this November's numbers and what we can expect from Q4 and beyond is Charlie Chesbrough, senior economist and senior director of industry insights at Cox Automotive. VIDEO TRANSCRIPT: Jim F.: Hello everyone. Jim Fitzpatrick...
El Patronn tells CBT about His Upcoming Game Changer Conference
On today’s show, we’re pleased to welcome back Rudy Tremenio, otherwise known as Mr. El Patronn, Managing Partner at Brooklyn Mitsubishi. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hey everyone, thanks so much for joining me on another edition of CBT News Today. We...
Is Your Dealership Using Video Advertising to Its Full Potential?
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at Dealer.com. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, Jim Fitzpatrick. Thanks so much for joining me on another...
SPONSORED CONTENT
5 Reasons Why You Don’t Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need...
15 Ways to Improve Communication in the Service Drive
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need...
Changing your Website? Here’s What You’ll Need From Start to Sale
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
FIXED-OPS
15 Ways to Improve Communication in the Service Drive
Effective communication. This article is a “how to” on the ways we can more efficiently...
Five Tips for a Successful Express Service Lane
Has your dealership implemented an express service lane yet? I say 'yet' because more than...
Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training
On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one...
3 Essentials for Service Department Retail Process Success
A top rated, highly profitable Service Department lives and dies according to how well their...
Retain Service Customers with Every R.O.
We probably all agree that the goal of the dealership service department should be to:...
5 Reasons Why You Don’t Close the Deal
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling requires you to sell features, options and get emotional...
15 Ways to Improve Communication in the Service Drive
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues. We need to take a closer look at how we do this, as well as how our...
Changing your Website? Here’s What You’ll Need From Start to Sale
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period of time. Consumers have high expectations for your dealership’s...
Time to Break Your Old School Phone Habits
There are two quick facts about your customers and your dealership: Fact #1: Customers are looking for a faster and better customer experience when they buy a car. Fact #2: The “old school" phone processes at your dealership aren’t sustainable to...
Customers Want to Know: Can You Answer Questions about EVs?
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an EV or plug-in hybrid EV comes in knowing they...
Five Tips for a Successful Express Service Lane
Has your dealership implemented an express service lane yet? I say 'yet' because more than half of dealerships have experimented with, or are currently operating, express service lanes. And many manufacturers are encouraging them as a customer retention tool,...
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