Industry News
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Tesla boosts AI spending, Amazon Autos expands, Rivian ramps R2 production
Top Stories Tesla ramps up AI spending to $25B, signals near-term cash pressure. Read More Amazon Autos expands to six brands, reshaping online car buying. Read More Rivian begins R2 production, taking aim at traditional dealerships. Read More More drivers turn to EV rentals as gas prices top $4. Read More Featured Interviews Scott Simons powers...
Solutions Central
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Inside Automotive
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Scott Simons powers massive 280% gain at once-struggling Chevrolet GMC store
Just months after acquiring an underperforming Chevrolet GMC dealership in a small North Carolina market, Scott Simons and his team at Simons Chevrolet GMC have achieved 280% of their new vehicle sales objective through Chevrolet, tying them for number one in the zone for volume. While sales and service are...
Driving Solutions
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How fullthrottle.ai is improving agency performance with automotive-specific DSPs
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms are gaining a measurable advantage by adopting automotive-specific solutions tailored to the industry’s complexities. On today's episode of Driving Solutions, Waishampayan...Mergers & Acquisitions
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CBT Now
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Dealers risk wasting marketing dollars without trained oversight
Marketing inside dealerships is getting more complex, and the people running it are struggling to keep up. Some dealers are spending up to $100,000 a month on marketing with little...
How NADA’s education escalator is helping dealers build better teams in 2026
Dealers looking to stay competitive in today's rapidly shifting automotive landscape have one thing in common: they are investing in their people. That is the message from Camron Wilson, Vice...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
New York Auto Show sees robust consumer interest, ride-and-drive engagement
Mark Schienberg, president of the Greater New York Automobile Dealers Association\ (GNYADA), reports that the 126th New York International Auto Show is drawing large crowds, strong consumer engagement, and renewed...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
ASOTU CON 2026 set to expand attendance, spotlight AI and human-centered innovation
As we gear up for the fifth annual ASOTU CON, May 12–14, we’re sitting down with the founders to explore their vision, the buzz surrounding this year’s event, and what...
Industry braces as Volkswagen Scout lawsuit tests limits of dealer franchise agreements
Dealers across the country are keeping a close eye on the Volkswagen–Scout class action lawsuit, and for good reason. On today’s episode of CBT Now, we’re joined by Len Bellavia,...
CBT News Shorts
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2026 Subaru Outback: Rugged evolution meets everyday practicality
The 2026 Subaru Outback enters the new model year with a clear shift in identity. Subaru has pushed this longtime wagon-based favorite further into SUV territory, giving it a tougher design, a more refined interior, and upgraded technology while staying true to its practical, all-weather roots. The changes are not...
Executive Profile
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Serra Automotive’s Joe and Matt Serra on fostering a great culture and future plans for the 50-year-old dealer group
Recently, Jim Fitzpatrick had the opportunity to visit the Serra Automotive headquarters in Fenton, Michigan. On this episode of the Executive Profile, he is joined by the President and CEO...
Ben Keating on dealer legacy, racing discipline, and why he’s all-in on omnichannel auto retail
On this episode of Executive Profile, CBT News traveled to Victoria, Texas, to meet with Ben Keating, a third-generation car dealer and professional race car driver who has carved out...
Geoffrey Pohanka on Pohanka Automotive’s century of legacy, culture, and community
Geoffrey Pohanka has dedicated his life to the retail automotive industry, carrying forward a family legacy that spans more than a century. As chairman of Pohanka Automotive Group and a...From Our Publishing Partners
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3 recommendations for modern automotive marketers
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier 2, and tier 3 marketing, has helped provide coordination between brands, regional associates, and dealerships. But today’s consumer journey looks very different from even a few...
