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How To Sell More Alignments In Your Service Department

Have your Service Advisors been trained on tire wear?  Becky explains how a well-trained staff could add 20+ alignments a week in today's Tip...

4 Ways a Happy F&I Manager Drives Higher Profits

Dealerships across the country struggle with turnover for a variety of reasons…commission-heavy compensation, long hours, lack of respect from management or owners, lack of...

Why Dealerships Should Consistently Train Their Staff- Eric Edwards, The Joe Verde Group

Among this digital driven world Dealerships spend a lot of money on the technology that...

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule...

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before...

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule...

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The Joe Verde Groupvideo

Why Dealerships Should Consistently Train Their Staff- Eric Edwards, The Joe Verde Group

Among this digital driven world Dealerships spend a lot of money on the technology that drives them. Eric Edwards, Trainer with the Joe Verde Group, wants you to know that it’s great to spend money in sectors that grow...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for...
DMSvideo

The Last Thing Dealers Need Is A Hard-To-Use DMS – Paul Whitworth, Dealertrack

Paul Whitworth, Senior Vice President and General Manager at Dealertrack, sat down with CBT News during the NADA Show 2018 where we had the chance to ask him about Dealertrack’s new DMS portal and what were the key features...
Dealershipsvideo

Bring the Excitement Back Into Your Dealership – Mark Olson, Findlay Kia

We recently had a chance to catch up with Mark Olson, General Sales Manager and Internet Director of Findlay Kia, in Las Vegas, Nevada. Olson, who was also the cover story on our March issue of CBT Magazine, Has been...

DAILY MOTIVATION

This is Why You Should Fail | Will Smith

Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...

The Power of One – John O’Leary

When John O'Leary was 9 years old, he suffered burns over 100% of his body...

Change Your Mindset and Achieve Anything | Colin O’Brady

In this epic TEDx Talk, Colin O'Brady, explains his journey back from a tragic burn...

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How Paragon Honda Uses Technology to Properly Serve Their Market –...

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...

FIXED-OPS

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule...

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule...

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding...

Optimizing Profit in the Body Shop

The body shop or collision repair industry has slightly diminished, however there are still new...

Why are You Losing Service Business?

If you think back 20-30 years ago, almost every dealership had a body shop. Customers...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost at full time to scramble around the new and...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they are as genuine as they say they are. Buying...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding on relationships and personal life. Because of this, there are still laws in certain locales...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing basis is crucial to your dealership’s success. The simplest form of motivation is through respect...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram...
job ads

Writing Great Dealership Job Ads And Who They Attract

Before the start of any role, the first contact that an individual has with your company is through your job ad posting. Thus, making it a very important first step. A well-written job description can attract a higher number...
voice search

Voice Search Engine Optimization for The Automotive Industry

As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to optimize their websites to suit all sorts of desktop...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are something they do not think about until they need them and then they seem to...
comic

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