TOP STORIES
Improving Email Communications to Increase 2-Way Engagement
On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...
Week in Review: Creative Revenue Streams You May Want to Consider at Your Dealership | Cause Marketing: How to Grow Loyalty Among Your Employees...
CBT News Week In Review for Friday, October 12th, 2018: How to Build a Successful Service...
Are OEM Recalls Effecting Overall Dealership Sales?
Last week the Center for Auto Saftey (CAS) published a demand for a recall of...
How to Upsell Accessories in your Dealership
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a...
The Top Communication Traits That Every Leader Should Possess
Take a moment to think of a supervisor, manager, or any other person you have...
7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard Bryan
Every dealer knows that one of the more challenging aspects of running a successful business...
7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard...
Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than done, right? On today’s show, CBT’s Jim Fitzpatrick chats with Richard Bryan, international speaker, author,...
Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile,...
Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut, especially as the industry is seeing new car profitably drop nationally by an estimated $432....
Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere,...
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for...
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine,...
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to...
Disrupt the Competition by Creating a More Convenient Customer Experience – Shep Hyken, NYT...
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today's show, CBT's Jim Fitzpatrick discusses why car buyers today want the purchase process to be hassle-free and convenient with New York...
Assumptive Selling: Treat Every Up as a Qualified Buyer – Steve Stauning
Every dealer wants to see their sales improve without having to spend more money on generating new leads, and that means making the most of every customer experience that comes through the doors. Here to tell us why every...
Auto Sales Down Slightly; September’s Winners and Losers – Jeremy Acevedo, Edmunds
On today's edition of CBT News, Jim Fitzpatrick chats with Jeremy Acevedo, Manager of Industry Analysis at Edmunds, to discuss the winners and losers for September, as well as some market predictions if interest rates continue to rise. As far...
DAILY MOTIVATION
Don’t Change Who You Are Because of One Person | Gary Vaynerchuk
Don't overvalue the other person's POV... You should never be putting one person's opinion on...
New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an...
This is Why You Should Fail | Will Smith
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...
Improving F&I Processes to Meet Changing Customer Expectations
TUES, NOV 13, 2018 | 2:00 PM EST
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SPONSORED CONTENT
Week in Review: Creative Revenue Streams You May Want to Consider...
CBT News Week In Review for Friday, October 12th, 2018: How to Build a Successful Service BDC Model and Increase Sales - Sarah Vantine, Scott...
Are OEM Recalls Effecting Overall Dealership Sales?
Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...
How to Upsell Accessories in your Dealership
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships...
FIXED-OPS
Fixed-Ops’ Slant on Reconditioning
If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much...
Why you want customers to tell you NO in the Service Drive
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say,...
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group
With almost all car shopping done in the virtual space, dealers are seeing an increased...
How to Strengthen the Teamwork Between Service Advisors
Success in your service department relies heavily on teamwork. No single member of the team...
Winter Is Coming, What Is your Dealership Offering?
Though it might still feel like summer where you live, winter is indeed on its...
Are OEM Recalls Effecting Overall Dealership Sales?
Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due to the large number of non-collision fires caused by 2011-2014 Kia Sorentos, Kia Optimas, Hyundai...
How to Upsell Accessories in your Dealership
Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships are only capturing 10 percent of that market, leaving $37 billion to be picked up...
The Top Communication Traits That Every Leader Should Possess
Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who inspired or motivated you. What was their tone? What did they say? How did they...
How To Get A Better Open Rate By Using Email Campaigns
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links...
Fixed-Ops’ Slant on Reconditioning
If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much happens under the Fixed Operations umbrella critical to vehicle sales that when hiccups occur fingers seem to naturally point there. The Fixed Ops director’s phone...
How to Take Advantage of the Peak Season Sales
Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking back up in spring and fall. We’re currently in the midst of one of those natural...
30 SECOND MARKETING TIP
