TOP STORIES
Testing Lookalike Audiences on Facebook
Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.
Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the...
Keeping Online Communication Simple
Communicating with the online customer should be no different than when they’re in the showroom. There....
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now...
Digital Hubs in Your Dealership: A Smart Investment?
Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous...
Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with attracting and selling to female car buyers. Marketing and selling to women shoppers continues to be...
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of an in-store experience. The fact of the matter is that a buyer probably knows more...
Solutions That Measure and Manage Your Dealership’s Recon Process
If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention to this next interview. CBT Automotive recently spoke with Dennis McGinn, Founder and CEO of...
The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...
James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been...
Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...
Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the retail auto industry. Both seen to disrupt the industry in many ways, although the latter has already...
Amidst Lull in Car Sales, July Still Saw Gains for Auto Industry Leaders –...
Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss July's Kerrigan Index and the marketplace's reaction. The Kerrigan Index™ is composed of the seven publicly traded auto retail companies with operations focused on the US market, including...
DAILY MOTIVATION
Don’t Change Who You Are Because of One Person | Gary Vaynerchuk
Don't overvalue the other person's POV... You should never be putting one person's opinion on...
New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges
CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an...
This is Why You Should Fail | Will Smith
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...
SPONSORED CONTENT
Marketing Efforts Designed to Meet the Needs of Female Car Buyers...
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
Keeping Online Communication Simple
Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
FIXED-OPS
Want to Increase Tire Sales? Here’s How to Do it!
With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore...
How to Leverage Technology In Auto Sales – John Grace
Is it time for your dealership’s DMS system to be updated? Or is it time...
Building A Vibrant Service Department
Creating an environment where customers feel relaxed and well cared for can be a tough...
The Benefits of Working in the Service Department
When asked what they want to be when we grow up, you don’t hear a...
How to Help Service Advisors Handle Their Jobs — And Stress
In 1965 Gordon Moore, co-founder of Fairchild Semiconductor and Intel, projected that the processing power...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car. The idea of cars driving us where we need to go without the need of...
Keeping Online Communication Simple
Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality, I can’t because for some reason businesses like to think online communication is different than...
Digital Hubs in Your Dealership: A Smart Investment?
Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and fast-food giants like McDonald’s have recently been experimenting with digital ordering systems. The call for...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Other than the pricing, car itself,...
Why Your Team Should Be Certified
Certifications, regardless of what they are for, tells your professional peers and employers that you are well-qualified to take things seriously. It can help to add stability to long-term employment prospects, advance your career, and find a good job....
Making the Connection: Four Ways to Align your Goals
Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your employees, what would you want them to say? Would they be able to connect their...
How Well Do Your Employees Know Your Dealership’s OEM?
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to...
Seller Beware: Failures in Facebook Listings
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling...
30 SECOND MARKETING TIP
