TOP STORIES
Testing Lookalike Audiences on Facebook
Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach...
Interview Tips When Hiring F&I Managers – What to Look (and Listen For)
Interviewing for any position at a dealership is a bit of a balancing act when...
Data Indicates Leasing is at an All Time High: What This Trend Means for Your Dealership – Matt DeLorenzo, Kelley Blue Book
According to the most recent industry data, vehicle leases accounted for 34% of all new...
How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By Implementing These Technologies – Darin Wade, GM and Dealer Partner
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM...
What’s New with Car Subscriptions? Expansions, Pilot Programs, and More
We live in a world where subscriptions have become the norm. Whether we pay a...
Data Indicates Leasing is at an All Time High: What This Trend Means for...
According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the highest rate ever. This sounds like good news for dealers, but what are the larger...
How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By...
In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online, and the ways in which LivePerson Automotive is helping...
How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail...
CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the buying experience as easy as possible for their clients. They work with every client that...
Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis,...
CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can have an unintended negative impact on your customer experience and your reputation in regards to...
How this Unlikely Duo Created a Positive Environment at Bozard Ford-Lincoln and Reduced Staff...
Having a positive environment is one of the most important aspects of being a successful and productive employee. But when it comes to training and coaching staff, emotional engagement is often overlooked. Here to discuss how leadership and relationship...
How to Tune Up Your Staff’s Health and Keep Them Around for the Long-Haul...
It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits can also lead to lower insurance premiums and a reduced number of sick days. But...
SPONSORED CONTENT
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
Interview Tips When Hiring F&I Managers – What to Look (and...
Interviewing for any position at a dealership is a bit of a balancing act when assessing whether or not the person will be a...
Data Indicates Leasing is at an All Time High: What This...
According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the...
FIXED-OPS
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach...
Why Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us...
Three Ways Automotive Service Centers Can Improve their Trustworthiness
Automotive service centers often get a bad rap for being dishonest or overcharging. This type...
The Best Way to Pay Your Service Technicians
Employee wages are one of the biggest expense of any dealership. This is especially true...
Should You Use Lateral Support as a Service Department Dispatch System?
Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must...
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers do it well, others struggle to get buyers to...
Interview Tips When Hiring F&I Managers – What to Look (and Listen For)
Interviewing for any position at a dealership is a bit of a balancing act when assessing whether or not the person will be a good fit. Will they have the right personality? The right combination of experience and prior...
What’s New with Car Subscriptions? Expansions, Pilot Programs, and More
We live in a world where subscriptions have become the norm. Whether we pay a monthly fee to access thousands of shows and movies, or to receive meal kits right at our door, we overwhelmingly enjoy the convenience of...
Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders
Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail. Now, imagine of life without them (or how things at your dealership changed once they...
Automakers Make Their Pleas to Trump Regarding CAFE Fuel Regulations
According to the Alliance to Save Energy, the implementation of the Corporate Average Fuel Efficiency (CAFE) standards in the 1970’s has continued to create “a better environment and increased energy security.” The standards have been tweaked a little periodically...
Personality or Sales Ability? Which is More Important for F&I Success?
Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing employee. They have to think about the important revenue-generating responsibility this position holds, and the...
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