TOP STORIES
Campaigns Generating Conversions Sell More Cars
Today's Tip of The Day comes from Brian Pasch as he talks about how to get the most out of your website so your...
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that...
How to Use Full-Motion Walk-Around Videos For Dealership Inventory
It's no surprise that marketing trends come and go at a fast pace. The latest...
What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D. Power Provides Insight
The used car market has had its fair share of turns and changing trends so...
Successful Ways To Pitch Your Next Big Idea To The Higher Ups
We’ve all been there when you have a killer idea, the best that you have...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with...
What Can We Expect From Used Car Sales in Q2? Jonathan Banks from J.D....
The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and General Manager for Vehicle Valuations at J.D. Power, suspects that this won't be the end of...
Larry Dorfman on Why He is Handing Over the Reins of EasyCare to Finbarr...
CBT News is pleased to welcome back Larry Dorfman, Founder of EasyCare, and Finbarr O'Neill, Chairman and CEO, to discuss some of the changes that will be occuring to the leadership of EasyCare. Larry and Finbarr sit down with...
Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how...
Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...
Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of the auto industry. As the Manager of Economics and Industry Insights at Cox Automotive, Rahim...
How to Embrace Industry Change and Adapt to the Needs of Your Customers –...
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and...
What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy...
It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here to tell us how the increase in used car demand will affect your dealership’s inventory,...
SPONSORED CONTENT
Converting the Cash Buyer in F&I – It Could Be Easier...
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
How to Use Full-Motion Walk-Around Videos For Dealership Inventory
It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is...
What Can We Expect From Used Car Sales in Q2? Jonathan...
The used car market has had its fair share of turns and changing trends so far in 2019 and Jonathon Banks, Vice President and...
FIXED-OPS
Should You Use Lateral Support as a Service Department Dispatch System?
Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must...
How to Turn your Detail Bay into an Alternative Revenue Stream
Dealerships pay a lot of attention to sales, service and parts, but where does the...
How to Turn Recalls Into Positive Customer Experiences
Recalls are never good news for customers. At best, it means the added inconvenience of...
Customer Retention: They Have to Like You
From dealership standpoint, customer retention for the long term is totally dependent on personal relationships...
The Importance of Having Return Customers in the Service Drive – John Fairchild, Fixed-Ops Expert
According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent...
Converting the Cash Buyer in F&I – It Could Be Easier Than You Think
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’. Ever. It is the most dreaded scenario that almost always deflates even the most successful...
How to Use Full-Motion Walk-Around Videos For Dealership Inventory
It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is full motion walk-around videos. A lot of dealerships are quick to jump on the bandwagon...
Successful Ways To Pitch Your Next Big Idea To The Higher Ups
We’ve all been there when you have a killer idea, the best that you have ever come up with, but when you bring it to management, it gets shot down almost immediately. After those situations, you start to question,...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if a picture is worth a thousand words, then a...
7 Tips For Evaluating Your Vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will provider mountains of woe, worry, and stress; a good...
Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From walking into the dealership to deciding how much they...
OUR MONTHLY MAGAZINE
