TOP STORIES

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to...

F&I and Social Media – 4 Ways to Boost Profits &...

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group,...

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time...

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called...

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are...

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman,...

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Car Biz Today - February 2018

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customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can make changes and continue meeting customer expectations. Not too long ago dealerships started using separate telemarketing...
buying processvideo

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the studio to discuss how Dealers can find, sell, and deliver more cars with higher gross...
CRMvideo

Jennifer Suzuki: Why taking notes isn’t just about your CRM

Sales are made by paying attention to details. Jennifer Suzuki, Founder of E-dealer Solutions strongly believes that concept and has embedded it throughout her company. E-Dealer Solutions is an award-winning education and activity based training company focused on improving...
auto salesvideo

Haig Stoddard: What Your Dealership Should Be Selling Right Now

  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales numbers, what the market is saying about your automotive inventory, and how to avoid any...
connect customersvideo

Jessica Stafford: How to connect customers from online to the showroom

Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are becoming more creative by revamping their digital marketing and adapting to a mobile-first experience. Are...

DAILY MOTIVATION

This is Why You Should Fail | Will Smith

Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every...

The Power of One – John O’Leary

When John O'Leary was 9 years old, he suffered burns over 100% of his body...

Change Your Mindset and Achieve Anything | Colin O’Brady

In this epic TEDx Talk, Colin O'Brady, explains his journey back from a tragic burn...

SPONSORED CONTENT

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...

FIXED-OPS

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too...

Becky Nixon: The profit you’re missing if you overlook Winter maintenance

Say the low today in Atlanta is 26 degrees and the high is 54. It's...

Improving Your Customer’s Experience in the Service Drive

Your service department is a lot like a Doctor’s office. Most of the people that...

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score

The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership...

Total Customer Connect’s OJ Laos: Tracking Service Repair Orders Online

  When customers drop off their cars at your dealership for service, they often feel as...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not effective at advertising and marketing. If you wait for...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume Growth Bonus Program”, it is essentially a way to incentivize higher new vehicle sales by...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will give us the advantage over our competition. While some conferences can seem like a waste...
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your email (all the time it seems). When it comes...
data

Unlock the Data Within Your Dealership

The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is just sitting on the shelf gathering dust. Due to...
fixed-ops

Should Fixed-Ops have its own Marketing Budget?

If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on attracting new buyers without any thought as to cultivate...
job applicants

Why the Job Applicant Experience is Critical to Long-Term Success at Your Dealership

While 67% of the U.S. workforce would be open to a new career opportunity, only 1% of the workforce would even consider working for an automotive dealership, according to recent data from Hireology and Cox Automotive. With the right hiring...
blockchain

Blockchain Technology Really Could Be the Next Big Thing

Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all very confusing and exciting – and even a little questionable. But what’s often overlooked is...

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