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Improve Your Website Traffic

 Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal...

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark...

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice...

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked...

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice...

Day 2 at NADA 2020 with the CBT Automotive Network

It's Day 2 here at NADA 2020 and we have even more great interviews lined...

Day 1 at NADA 2020 with the CBT Automotive Network

It's Day 1 here at NADA 2020 and we have some great interviews lined up...

How Paragon Honda Successfully Transitioned to a New Recon Process – Gage Hathcock and Rob Patel

In this segment, we're pleased to introduce Gage Hathcock of ReconVelocity and Rob Patel, Auto...

Bill Wittenmyer Discusses Elead’s Brand Refresh, New Partnerships, and The Need to Re-vamp Your CRM

On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered...

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BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto's BDC strategy...
Joseph Michellivideo

New York Times Best-Selling Author Joseph Michelli On Airbnb’s 5 Leadership Lessons

On today's show, we’re pleased to welcome back Joseph Michelli, New York Times best-selling author and customer experience expert. Joseph also has a new book out titled “The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community,...
video

How Paragon Honda Successfully Transitioned to a New Recon Process – Gage Hathcock and...

In this segment, we're pleased to introduce Gage Hathcock of ReconVelocity and Rob Patel, Auto Remarketing Specialist at Paragon Honda. Jim, Rob, and Gage discuss acclimating to their new recon process by conducting tests in their smaller-volume Acura store...
bill wittenmyervideo

Bill Wittenmyer Discusses Elead’s Brand Refresh, New Partnerships, and The Need to Re-vamp Your...

On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered Apps and Competitive Accounts for elead, a well-known CRM solutions company in the retail automotive space. In this segment, Jim and Bill discuss the...
Preston Auto Groupvideo

Preston Auto Group is Turning Heads with This Innovative Approach to Marketing

On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing.  VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I'm Jim Fitzpatrick with CBT News. Thanks so much for joining us today....
Paragonvideo

How Paragon Honda Is Turning Inventory Faster by Simplifying Their Recon Process – Hugh...

On today's show, we're excited to be on location here at Paragon Honda in New York with Partner GM and Vice President, Brian Benstock along with auto industry veteran, Hugh Hathcock, who is also the owner of ReconVelocity. Don't forget...

SPONSORED CONTENT

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

FIXED-OPS

Boost Your Service Department’s Bottom Line

Have you ever watched an older movie and asked, “Why don't they make them like...

Does your Dealership Provide A Truly Exceptional Service Experience?

More and more dealerships seem to be renewing their vows and focusing on the level...

Effectively Identify and Quantify Missed Opportunities in Your Service Drive – Lawson Owen, Proactive Dealer Solutions

In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson...

How to Create and Retain Loyal Customers for Your Service Drive – Jim Roche, Cox Automotive

Today, we welcome back Jim Roche, Vice President at Cox Automotive. In this segment, Jim...

Dennis McGinn Discusses How Dealers Can Create Less Waste In Their Inventories

On today’s show, we’re pleased to welcome back Dennis McGinn, CEO and Founder of Rapid...
F&I

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good advice…so how would that apply to the unique selling...
employee dress

Dress to Impress: What Message is Your Dealership Staff Sending?

30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still be a sense of pride and professionalism in the...
automotive

Top Opportunities for Auto Marketers: Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Ahead of the NADA conference in Las Vegas, automotive advertising professionals—including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group—shared their insights into advanced advertising, the next generation of...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today. What makes it even more important is that, according...
service

Boost Your Service Department’s Bottom Line

Have you ever watched an older movie and asked, “Why don't they make them like that anymore?” I know why they don't. It’s because no one would buy a ticket and go. It is not that the old movies...
experience

4 Simple Ways to Personalize the F&I Experience

We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different than what consumers are used to. A more personalized...
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