TOP STORIES
The 7 Most Important Words To Closing The Deal
David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...
The Dealer’s Essential Guide to Succession Planning
In a way, the need for succession planning mirrors gravity. Because, as certain as a...
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the...
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist & Paul Metrey, NADA
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products:...
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist...
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively help NADA members maintain a process to sell voluntary protection products that is compliant with...
The Importance of Building Your Dealership’s Website with the User Experience in Mind –...
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality...
How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has capitalized on this idea with a grassroots digital marketing...
How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...
On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your dealership’s marketing strategy. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick....
August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong Buy-Sell Market
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget: Erin, thanks for joining us today. Erin: Thanks so much for having me, Bridget. Bridget: How has the buy-sell market...
The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com
According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that managing your dealership’s online reputation is more critical now than ever before. Positive Google or...
SPONSORED CONTENT
The Dealer’s Essential Guide to Succession Planning
In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
FIXED-OPS
5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY...
Three Options to Recruit Techs During the Shortage
The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions...
Increase Service Retention with These Innovative Service Contract Features
Service contracts have been around for a long time. They provide additional profit opportunities at...
Try Performing A Basic Service Inspection Immediately, Then Prioritizing Work Your Customer Needs
Every customer who pulls into your service department deserves to know the overall condition of...
Usher in the Next Generation of Service Technicians with These Proven Strategies – Lee Harkins, M5 Management Services
According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs...
The Dealer’s Essential Guide to Succession Planning
In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it is also inevitable that employees will one day leave your dealership. Today's average college graduate...
Phone Calls: The Good, the Bad, and the Exceptional
Competition is heating up. Shoppers are more informed than ever. Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains certain: the best opportunity for you to sell more cars is to do more with...
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept that seems overwhelming and daunting to talk about, but...
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over...
About Selling, Closing And Negotiation…
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes based on bits and pieces of what we heard. My...
5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an apprenticeship to a master of the chosen craft. Now, with technical schools and refined training...
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