How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry – Lisa Copeland, Cars Her Way

Lisa copelandvideo
Lisa Copeland, CEO of Cars Her Way, recently joined us in-studio and discussed trends in retail automotive, enhancing work-life balance, and how dealerships can attract more female employees to the industry. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello, everyone. I'm Jim Fitzpatrick. Thank you so much for joining...

Are You Hiring for Skill Sets Your Dealership Needs Most?

dealership
The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than ever to determine who would make a good team member when looking at potential employees. That said, there are a...

What the Industry Can Do to Recruit Female Talent in 2019 – Lisa Copeland and Brian Benstock

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Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon Honda to discuss women in automotive and what the industry can do more of in 2019 to recruit female talent...

Where Should Dealers Be Looking for the Next Employee?

employee
With unemployment down around 3% nationwide, there is an abundance of good jobs available, and a dearth of talent that needs employment. This is particularly hard in the car business, which carries its own stigmas for potential hires. That being said, the car business has...

The Top Characteristics to Look For When Hiring New Employees at Your Dealership – Anthony Santangelo, AutoMax

new hirevideo
As the old saying goes, you should never judge a book by its cover, and the same is true when choosing a new hire to train at your dealership. On today's show, Jim Fitzpatrick speaks to Anthony Santangelo, a national sales recruiter and trainer...

How to Recruit Top Talent for Your Sales Team – Mark Tewart

sales
Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump in the winter with things picking back up in the spring. On today’s show, Jim Fitzpatrick speaks with Mark Tewart,...

7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard Bryan

hiringvideo
Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than done, right? On today’s show, CBT’s Jim Fitzpatrick chats with Richard Bryan, international speaker, author, and business owner, to discuss...

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com

cause marketingvideo
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

Why It’s Important to Cultivate a Positive Company Culture – Paul Potratz

culturevideo
Great company cultures don’t appear out of thin air. They happen because business leaders bring their employees together under a shared mission, and cultivate a collaborative environment. Joining Jim Fitzpatrick with CBT News via Skype is Paul Potratz, Founder of Potratz Partners Advertising which...

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed...or... B. You can just...

HEADLINES

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Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your...

Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing Despite positive page views...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Tip of the Dayvideo

Getting Out of a Rut

In a rut?  It happens to the best of us. Forget about why you’re in it.  Mark gives you three simple steps to get...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...