The Top Characteristics to Look For When Hiring New Employees at Your Dealership – Anthony Santangelo, AutoMax

new hirevideo
As the old saying goes, you should never judge a book by its cover, and the same is true when choosing a new hire to train at your dealership. On today's show, Jim Fitzpatrick speaks to Anthony Santangelo, a national sales recruiter and trainer...

How to Recruit Top Talent for Your Sales Team – Mark Tewart

sales
Every dealer knows that the auto industry has its cycles. As we approach the end of the year, car sales usually see a slump in the winter with things picking back up in the spring. On today’s show, Jim Fitzpatrick speaks with Mark Tewart,...

7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard Bryan

hiringvideo
Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than done, right? On today’s show, CBT’s Jim Fitzpatrick chats with Richard Bryan, international speaker, author, and business owner, to discuss...

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com

cause marketingvideo
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

Why It’s Important to Cultivate a Positive Company Culture – Paul Potratz

culturevideo
Great company cultures don’t appear out of thin air. They happen because business leaders bring their employees together under a shared mission, and cultivate a collaborative environment. Joining Jim Fitzpatrick with CBT News via Skype is Paul Potratz, Founder of Potratz Partners Advertising which...

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed...or... B. You can just...

How Career Path Models Can Curb Employee Turnover in Fixed-Ops – John Fairchild

career pathsvideo
Employee turnover is something every dealership tries to avoid, especially when it comes to your service center. According to a recent study from the NADA, the average turnover rate is at an alarming 67 percent. Today, Jim Fitzpatrick talks with Fixed Ops Expert and...

Best Practices for Recruiting Employees in the Digital Age

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When recruiting new employees to your automotive dealership, it's important to understand and keep up with the current digital trends and technology. Below are some of the most crucial elements to be aware of when recruiting new employment prospects. Using online profiles to find new...

The 60 Percent: How to Fight High Dealership Turnover to Retain Millennials

Milennial
While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If you are a dealership owner, you would probably identify with this even more. The demands of working for a dealership...

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening, Audi South Atlanta

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James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been successful for him: morale, camaraderie...

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...