Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com

cause marketingvideo
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

Why It’s Important to Cultivate a Positive Company Culture – Paul Potratz

culturevideo
Great company cultures don’t appear out of thin air. They happen because business leaders bring their employees together under a shared mission, and cultivate a collaborative environment. Joining Jim Fitzpatrick with CBT News via Skype is Paul Potratz, Founder of Potratz Partners Advertising which...

Your New Hires In Sales…

training
You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in sales, provide them with the training, daily management and proven processes they need from you to succeed...or... B. You can just...

How Career Path Models Can Curb Employee Turnover in Fixed-Ops – John Fairchild

career pathsvideo
Employee turnover is something every dealership tries to avoid, especially when it comes to your service center. According to a recent study from the NADA, the average turnover rate is at an alarming 67 percent. Today, Jim Fitzpatrick talks with Fixed Ops Expert and...

Best Practices for Recruiting Employees in the Digital Age

recruting
When recruiting new employees to your automotive dealership, it's important to understand and keep up with the current digital trends and technology. Below are some of the most crucial elements to be aware of when recruiting new employment prospects. Using online profiles to find new...

The 60 Percent: How to Fight High Dealership Turnover to Retain Millennials

Milennial
While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If you are a dealership owner, you would probably identify with this even more. The demands of working for a dealership...

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening, Audi South Atlanta

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James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in an industry with a 67% turnover rate. James gives CBT News three keys that have been successful for him: morale, camaraderie...

Navigating The Millennial Workforce – Jeff Butler

MILLENNIALvideo
In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can include perks such as free lunch, or flexible time off. To help you navigate the best way to attract and...

How Employee Turnover Is More Costly Than You Think – Chase Abbott

employee retentionvideo
The high cost of employee turnovers continues to plague the retail automotive industry as employee retention rates are now in the low twenties. Chase Abbott joins the CBT Automotive Network for a discussion on what your dealership can do to improve retention and how...

Paul Cummings on how to recruit the right people for your dealership

Paul Cummingsvideo
We've all heard the phrase "Hire for personality, train for skill," but we all know people with great personalities. Does that mean they would make great salespeople? Especially if they're someone close like a family member? Sales trainer, speaker, and author Paul Cummings recently...

HEADLINES

Saturday Morning Sales Meetingvideo

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...
GM

GM to Move Forward with Transformation Plans

This past month, GM rocked the automotive industry when the company announced wide-scale changes, including layoffs that would “reduce salaried and salaried contract staff...
week in reviewvideo

Week In Review: Digital Retail Trends to Implement in 2019 | Cultivate a Better...

CBT Week In Review for Friday, December 7th, 2018: Digital Retail Trends to Implement at Your Dealership in 2019 - Andy MacLeay, Dealer.com Digital retailing may...
good habitsvideo

The Prison of Bad Habits

 From the start of every morning, you're following habits whether they be good or bad. Mark Tewart explains how important it is to practice...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...