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Kristine Cain

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Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
F&I

3 Unique Ways F&I Can Leverage the Online Delivery Process During COVID-19

Traditional dealers have struggled in the last few years with how to handle the online F&I process. Many have resisted it but now with...
family

3 Easy Ways to Be a Family-Friendly F&I Office

When families come to the dealership looking to buy their next van or SUV, it can be a tough balancing act for sales to...
F&I

Should Your F&I Managers Brand Themselves? The Case For and Against

You can hardly go one day without seeing something online about the importance of ‘branding’ yourself. We live in the ‘influencer culture’ and it...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
stereotype

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
F&I

Better Framing, Better Context Equals Higher F&I Sales

Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
experience

4 Simple Ways to Personalize the F&I Experience

We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
F&I managers

3 Simple Ways to Inspire Your F&I Staff

For as long as there have been ‘sales’ teams’, there has always been a fundamental problem of exactly HOW to motivate, excite, or inspire...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
home

Do You Have the Infrastructure to Allow Your Agents to Work from Home?

Live engagement has become a vital tool for assisting online car buyers throughout their purchasing process by taking the dealership to the customer. At...
Sokalvideo

Sokal Digital and Advertising Agency Comes Through For Dealers During This Crisis

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Sokal, CEO of Sokal Digital and Advertising Agency. In...
Mark Tewartvideo

5 Pieces of Advice from Veteran Trainer Mark Tewart to Weather the Coronavirus

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How...
John Fitzpatrickvideo

John Fitzpatrick Provides a Weekly Marketing Update for Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back President and CEO of Force Marketing, John Fitzpatrick. In this segment,...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel