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Kristine Cain

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Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
menu

The Advantages of Selling Beyond the F&I Menu at Your Dealership

Back in the 1990’s, menu selling was becoming an accepted way to make it easier for the F&I managers to be able to present...
F&I

Get Back to Basics with These 5 Best F&I Practices

F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the...
f&i

3 Common F&I Problems & How to Solve Them

In any dealership, there are going to be problems. Low unit sales, bad CSI, personnel issues…the list can go on and on. But when...
buyers

How a Softer Approach with Millennial Buyers is Best

If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
F&I

Looking to Recruit More Women in F&I? Good Idea…

In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at...
f&i

6 Surprising Stats For F&I Managers That Can Help You Sell More Products

F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and...
f&i

Consumers Are Using Their VSC and Other Products More Than You Think – Leverage...

F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and...

3 Types of F&I Managers & How They Can Help or Hurt Your Store

Most dealerships have anywhere from 2 to as many as 6 F&I managers depending on volume. When you have that many (or that little),...
f&i managers

3 Ways to Help Your Veteran F&I Managers Embrace the Future

Every dealership has had THAT F&I manager. You know the one…he/she has been there for 10-15 years or more. They carry deep knowledge of...
hiringvideo

7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard...

Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
market share

Dealers Growing Market Share: What Really Separates Them from the Rest?

With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as...
cause marketingvideo

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere,...

In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According...
leaders

The Top Communication Traits That Every Leader Should Possess

Take a moment to think of a supervisor, manager, or any other person you have interacted with that was in a leadership position who...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...