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Kristine Cain

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Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
F&I

Making Connections in F&I – Sell Yourself Before Selling Product

F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...
subprime

3 Tips for a Smoother Subprime F&I Experience

If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment,...
F&I

3 Hot F&I Topics for 2019 and Tips to Be Ready Now…

As 2018 draws to a close, dealerships already have an eye on the potential issues that could be facing them in the new year,...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...

Breaking the F&I Stereotype – Simple Steps, Powerful Results

For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
F&I

Dealing with Higher Interest Rates – 3 Tips to Help F&I Weather the Storm

Dealers seem to be getting a lot of bad news these days. Tariffs threatening to increase the prices of new cars, sales slowing down,...
menu

The Advantages of Selling Beyond the F&I Menu at Your Dealership

Back in the 1990’s, menu selling was becoming an accepted way to make it easier for the F&I managers to be able to present...
F&I

Get Back to Basics with These 5 Best F&I Practices

F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the...
f&i

3 Common F&I Problems & How to Solve Them

In any dealership, there are going to be problems. Low unit sales, bad CSI, personnel issues…the list can go on and on. But when...
buyers

How a Softer Approach with Millennial Buyers is Best

If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
study

Four Automotive Research Reports You Should Be Reading For 2019

It is no secret that there is a substantial amount of market information out there, especially concerning the automotive industry. There is always a...
diversity

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
vehicle inventoryvideo

Combating Rising Interest Rates, Managing Vehicle Inventory, and Reducing Your Margin Compression – Brian...

Every dealer knows that as your vehicle assets depreciate, your profit margins begin to shrink. The two major causes of inventory depreciation? Age and...
F&I

Making Connections in F&I – Sell Yourself Before Selling Product

F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...