Kristine Cain

71 POSTS 0 COMMENTS
Kristine Cain is a freelance writer who loves the car business, hiking long trails, and the Steelers (not necessarily in that order). After finishing a degree in psychology at George Mason University in Virginia, she got her first taste of the dealer world working in the service department of a high volume Honda store. Warned early on that the car business would ‘get in her blood’, it did and Kristine made the leap into F&I departments at several stores around the Washington DC area and later to an automotive information company in dealer sales. A veteran of over 20 years in B2B sales to dealers, she leverages that knowledge to help write within the dealer market. Kristine lives in Holly Springs, NC with her husband and family.
F&I

Four F&I tips to prepare for uncertain times ahead

We are over five months into the COVID-19 and it seems that it’s not done with us yet. As the car industry has been slowly coming back to life over the last few months, dealers are finding that the market…
F&I

How F&I Can Benefit from a Little Positivity and a Return to ‘Normal’

The headlines all throughout the media and even the industry trade publications all seem to be negative when it comes to the state of auto sales. Bad news all the way around. Sales are slow. Wholesale prices have bottomed out…
lending

What is the State of Lending During COVID-19 and How Can F&I Adapt?

There has been a lot of talk and analysis over the last few months about how the car industry has had to adapt to changes in showroom traffic, lower sales, evaporating inventory, and even struggles in the service lane with…
time

Time, A Major Reason for Higher PRU During COVID-19

Way back in March when COVID-19 shutdowns rolled across the US (seems like a long time ago, doesn’t it?) dealerships were one of the businesses that took an immediate hit. Showrooms and lots emptied and either transitioned to online sales…
protection

Why F&I Should Embrace Antimicrobial Protections and How to Leverage It

Antimicrobial treatments have been around for a while. Dealers are applying an interior protection, either wet or electrostatic, making the surfaces hostile to bacteria and viruses. It used to be a tough sell before this global pandemic. Customers just did…
identity

4 Tips to Protect Your Dealership from Synthetic Identity Fraud

As if dealerships did not already have enough to worry about as the COVID-19 crisis continues to impact the market…now there is the increased concern over online F&I fraud. Since so many transactions are online now due to customers staying…
F&I staff

A Few Simple Mental Health Tips to Help F&I Staff Coming Back to the...

Returning to work in this country has taken on an entirely new meaning. Millions have been out of work since mid-March due to COVID-19 with some industries getting hit harder than others. Factories shuttered, dealership lots empty, restaurants and gyms…
packages

How to Use Package Selling During COVID-19 to Increase F&I Profits

As car shoppers slowly start to come back to the dealerships, F&I managers will have to become more creative in the way they sell product. Buyers may be lured into the store with 0% financing, longer terms, and deferred first…
F&I office

3 Ways to Make Sure Your F&I Office is Ready (and Safe) for Customers...

Millions of people nationwide have likely had anything BUT buying a car on their mind for the last 2 months but as states start to ease restrictions on car sales, dealership showrooms will become busier. Lots will have traffic again…
F&I

F&I Can Use the COVID-19 Slowdown to Polish Their Skills

We are truly living in unprecedented times. Just a month ago, few were talking about wearing masks in public or wondering when the federal relief check would be hitting their bank account. It seems like a world away now with…
digital payments

Vaccines and digital payments pave the way for car buyers to return to normal

For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…
marketingvideo

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the in-store experience changed significantly, and has forced the question: why…

FCA and PSA revise merger due to COVID-19

Fiat Chrysler and PSA announced plans to amend the merger that will launch Stellantis in 2021.  FCA announced in a press release that the amendments were made to address the liquidity impact on the automotive industry due to COVID-19. The…
Evelyn Cardenasvideo

Dr. Evelyn Cardenas says CFADA dealers are ‘very optimistic’ about auto industry

Just a few short months ago as the pandemic hit, we were all left to figure out what’s next for retail automotive businesses and jobs around the country. As we adjust to this ‘new normal’ we’re checking in on the…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…

How to integrate diversity into your HR practices and dealership culture

Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the…