Groupe PSA Chooses Atlanta For Its North American Hub In Landmark Move

Atlanta has become a hub for automotive manufacturer locations. Porsche and Mercedes-Benz are both headquartered there, and even Kia Motors has a manufacturing plant located outside of the city in West Point, Georgia. The state has shown to be favorable to the heavy hitters...

How Beaver Toyota Intends to Dominate A New Market

Beaver Toyota
As any marketing manager will testify, it’s all about creating a brand. No one knows that better than Beaver Toyota, which just opened a dealership in metro Atlanta. The family-owned business knows how it wants to be perceived in the marketplace as it  operates...

Three Reports Car Dealers Should Pay Attention To In 2018

reports
Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety of many other metrics are typically obtained. Collecting this data is excellent and leads to the ability to make more...

Third Annual Diversity Volume Leadership Awards

diversity
The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of diverse ethnic groups. According to Damon Lester, President of the National Association of Minority Automobile Dealers (NAMAD), thirty percent of...

SUVs, Oversaturation, and Hurricanes: The Story of 2017 Auto Sales

2017 auto sales
Many are looking at 2017 as a defining year for auto sales, and unfortunately, the turn is more negative than positive. The auto industry enjoyed a record-breaking year in 2016 that led to a surge in auto sales for most of the year. 2017’s...

Should Your Dealership Prepare to Accept Bitcoin in 2018

Bitcoin
Currency has rapidly evolved over the years. From coins to cash, and then cash to plastic consumers have a variety of ways they can pay. Now, consumers finally have access to a currency that is made of nothing but invisible code. Bitcoins are virtual...

How Dealers Can Take Advantage of Electric Vehicle Tax Credit Extension

tax credit
During the last two months, there has been concern about the inclusion of the electric vehicle tax credit in the new proposed tax bill. A House version of the bill initially included verbiage concerning the eventual removal of this tax credit. An unnamed source...

Auto Retail Buy/Sell Index Indicts Changes for Industry

Auto Retail Buy/Sell Marketvideo
Joe Gumm of CBT News sits down with Erin Kerrigan, Managing Director of Kerrigan Advisors to discuss November’s Kerrigan Index, which provides a special insight into the dynamics affecting the auto retail industry. The Kerrigan Index is Down for 2017 The Kerrigan Index was down slightly...

The Unintended Impact of Driverless Vehicles

driverless vehicles
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible.  The reason why this is likely occurring sooner rather than later is because of buy-in from a significant group. On September 6, 2017, the House came together in...

Mark Conner: What is the leading indicator to driving sales?

metricsvideo
No matter what your level of technological savvy might be, finding effective ways to use metrics to eliminate wasted ad spend is important for increasing your dealership's overall digital efficiency. While at the Automotive Analytics and Attribution Summit, Mark Conner, Senior VP of STrategy...

HEADLINES

newscastvideo

Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...