Home Auto News Customer Experience

Customer Experience

Customer experience in your dealership is the way to identify and understand the customer's journey. It means paying attention to the complete, end-to-end experience, not just the individual touchpoints devoted to F&I, service, sales, and follow-up.

Pros and Cons of Video Testimonials

video testimonials
Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential buyers, the majority will have relied heavily upon reviews to decide whether or not...

Customer Experience Must-Haves in the Car Buying Process

Car Buyingvideo
Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do to provide their customers with better car buying experience. One of the biggest points of pain and frustration for customers in...

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It

online financing
It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the online marketplace. That’s increasingly true for car loans. As the head of an online financing company,...

How to Keep Your Customers Coming Back

customers
Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting appointments. The service advisor will often be too busy to be professional and timely. Also they may well schedule appointments...

Five Ways To Be More Impressive At Work

impressive
Throughout our lifetime, the desire to impress others with our abilities and knowledge is forever constant in our daily activities. We want others to see that we are experts in the field that we are employed in. if you are employed in the automotive...

What Today’s Customers are Looking for in Their Car Buying Experience

car buying experience
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the service they are getting from a company defines the enterprise's reputation and overall success....

A Multi-Channel Approach to Target Customers

customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds as a glass half empty, try viewing it as a glass half full. Your dealership will inevitably lose some customers,...

Why Your Customers Write 5-Star Reviews

5-star reviews
What motivates your customers to write absolutely glowing reviews – those five-star shout-outs that attract more customers to your lot? At a time when eight out of 10 shoppers use online car reviews and car dealership reviews to inform their purchase, this is no...

How To Ask For GREAT Reviews

reviews
The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you just think of one night and follow through the next day. Typically, it’s something that takes time and heavy research,...

Enhancing the Customer Experience

customer experience
We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts and constant barrage of media and advertising that are incessantly targeted to grab our attention. This has fueled an insatiable...

HEADLINES

Saturday Morning Sales Meetingvideo

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...