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Customer Experience

Did the pandemic shorten the path to a more transactional dealership website?

Covid-19 hit like a shock wave in March 2020, shutting down dealerships, impelling them to adopt digital retailing (DR) as a low-touch transaction alternative...

What is the foundation of a truly exceptional customer experience for car buyers? – Aaron Bickart, OfferLogix

Today on CBT News, anchor Jim Fitzpatrick welcomes back Aaron Bickart, Executive Vice President and General Manager of OfferLogix. OfferLogix focuses on innovative ways...

Why soliciting reviews is a solid business plan for dealerships

The digital automotive marketplace and solutions provider Cars.com has hit a milestone, achieving 10 million customer reviews for local dealers on their platform. For...

Aspects of an excellent customer experience

One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...

Why building trust can be a car dealer’s strongest tool for problem-solving – David Horsager, Best-selling author

Every great relationship is rooted in trust. If a customer does not trust you or your business they will most likely take their money...

Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience

The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with...

The importance of having an in-person experience in a digitized car buying journey

With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...

Five Star Dealer Awards recognize those at the peak of customer service

On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely...
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