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Sunday, April 11, 2021
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Customer Experience

Customer Experience

Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience

CBT News - 0
The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied late in the process, they likely won’t be retained for future purchases. Today on CBT News, we welcomed world-renowned sales trainer Bob Burg to the […]
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Digital Retailing

The importance of having an in-person experience in a digitized car buying journey

Jason Unrau - 0
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...
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Customer Experience

Five Star Dealer Awards recognize those at the peak of customer service

Jason Unrau - 0
On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely...
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Customer Experience

Top four opportunities in driver’s experience for automotive manufacturers

Aurimas Adomavicius - 0
There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog,...
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Customer Experience

Shoppers willing to drive further for the right car, according to Edmunds

Jason Unrau - 0
The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday...
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Customer Experience

7 tips to build customer loyalty

Kimberly Hurley - 0
It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time consuming, so most businesses work to...
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NADA Updates and Show Coverage

How to personalize the car buying experience and gain a competitive advantage – Lori Wittman & Jessica Stafford, Cox Automotive

CBT News - 0
In preparation for next's week's 2021 NADA virtual show, anchor Jim Fitzpatrick sat down with Lori Wittman, Senior Vice President of Dealer Software for...
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Customer Experience

Most are ready to buy within three weeks of first dealer contact if trust is established

Jason Unrau - 0
A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust,...
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CBT News is a multimedia platform where top dealership professionals go to stay ahead and learn how to sell and service more vehicles more profitably. Automotive industry professionals learn the latest automotive news, sales and management training, best practices and so much more. In addition to providing the latest automotive news and in-depth interviews with industry leaders, CBT News also hosts weekly shows featuring the nation’s top automotive trainers and consultants, covering all departments of the dealership including sales, fixed ops, parts, management, leasing and finance. CBT News was created to deliver daily content that dealers can count on for help in running their dealerships better. If you are looking for a community where you can learn the latest auto news and get ahead in the car business, subscribe today.

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