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Best-selling author Bob Burg on how car dealers can apply the ‘go-giver’ philosophy to their customer experience

The car-buying experience begins and ends with the customer experience. If customers aren’t satisfied early in the process, they likely won’t move forward with a purchase. If customers aren’t satisfied late in the process, they likely won’t be retained for future purchases. Today on CBT News, we welcomed world-renowned sales trainer Bob Burg to the […]
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The importance of having an in-person experience in a digitized car buying journey

With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...

Five Star Dealer Awards recognize those at the peak of customer service

On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely...

Top four opportunities in driver’s experience for automotive manufacturers

There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog,...

Shoppers willing to drive further for the right car, according to Edmunds

The average distance a car shopper is willing to drive to buy the right car has increased by nearly 20 miles. Ahead of the first holiday...

7 tips to build customer loyalty

It’s no secret that customer loyalty is key to any business. Acquiring new customers is pricey and time consuming, so most businesses work to...

How to personalize the car buying experience and gain a competitive advantage – Lori Wittman & Jessica Stafford, Cox Automotive

In preparation for next's week's 2021 NADA virtual show, anchor Jim Fitzpatrick sat down with Lori Wittman, Senior Vice President of Dealer Software for...

Most are ready to buy within three weeks of first dealer contact if trust is established

A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust,...
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