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Customer Experience

Customer experience in your dealership is the way to identify and understand the customer's journey. It means paying attention to the complete, end-to-end experience, not just the individual touchpoints devoted to F&I, service, sales, and follow-up.

Six Must-Have Tools on Your Dealership Website

dealership
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with a dealership website. According to a Cox Automotive survey, 83 percent of auto customers...

Four Ways to Keep in Contact with Customers Between Purchases

customers
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative strategies for connecting with customers between purchases. #1. Personalized Contact Whether you choose to communicate...

How Transaction Time Can Help Make or Break A Purchase – David Kain

David Kainvideo
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain, No, but there are some sweet spots you want to keep in mind and...

With Today’s Informed Customer, Do You Still Have Game?

customer
Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have probably noticed how the players protect their cards from view at all times. Not only do they protect their playing hands...

Using Customer Experience to Shied Your Dealership from Disruption

Steven Stauningvideo
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart from their competitors by providing a great product and a spectacular customer experience. As the Auto Industry enters an unfamiliar...

8 Customer Service Experiences That Could Improve Dealership Sales

customer service
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent Autotrader study, 84 percent of car buyers want to buy their car in person. Remarkably, this number also includes millennials....

How to Instantly Build Customer Rapport

customer rapport
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already believing that the salesperson they’re going to meet with is out to trick them....

The Chick-fil-A of Car Dealers

chick fil a
It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana claiming they provide a better way to buy a car; it sometimes feels like everyone is out to eliminate the...

What to Do When Customers Make a Scene

customers
It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be times when a customer makes a scene. If mishandled, instead of their behavior reflecting...

Do You Have A Yelp Problem?

Yelp
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp,...

HEADLINES

Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
newscastvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers | Keeping Online...

Today on CBTNews.com - Tuesday, August 21st, 2018: Marketing Efforts Designed to Meet the Needs of Female Car Buyers - Lisa Copeland CBT Automotive welcomes back...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
managed floorvideo

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...