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Customer Experience

Customer experience in your dealership is the way to identify and understand the customer's journey. It means paying attention to the complete, end-to-end experience, not just the individual touchpoints devoted to F&I, service, sales, and follow-up.

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

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 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to achieve this. Paige has a background in automotive dealerships, however, she says her sales...

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

ambassadors
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by...

Customer Trends: 5 Takeaways from the 2019 Cox Automotive Car Buyer Journey Survey

Car Buyer Journey
When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the car they need? Due to the impact of technology and a greater emphasis on...

Five Ways Social Media Can Help You Enhance the Customer Experience

social media
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers can use specific social media features to improve a customer’s overall experience. Social media...

How Dealers Can Avoid the Friction Caused by Penny Perfect Payments – Pete MacInnis, eLend Solutions

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Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments". Pete says that he believes this disconnect stems from the fact that penny perfect payments were...

How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam Slaughter, Owner

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Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly unconventional approach with the help of a facilitator placed in the service department, producing...

Teaching Customers About Maintenance in the Information Age

customers
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers do it well, others struggle to get buyers to show up. It’s not that the...

How Angela Krause Family Ford Improved Their Customer Experience and Enhanced Client Communications By Implementing These Technologies – Darin Wade, GM and Dealer Partner

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In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online, and the ways in which LivePerson Automotive is helping dealerships communicate with customers in...

How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail Experience – PTG365 Auto

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CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the buying experience as easy as possible for their clients. They work with every client that comes to them in order...

The Advantages of Using a One-Price Selling Model – Mark Rikess & Mark Osborne

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In today’s digital landscape, more and more customers turn to websites, forums, and reviews to find reliable and transparent data. However, with a one-price selling model, the dealer and the customer are working with the same exact information, which creates a trusting and loyal...

HEADLINES

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The Importance of a Dealership’s Unique Digital Retailing Process – Drew Tutton & Tim...

Today on CBTNews.com - Wednesday, July 17th, 2019: The Importance of a Dealership's Unique Digital Retailing Process -  Tim Cox, CarNow & Drew Tutton, Ed...
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Using Facebook as a Branding Tool

 TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
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How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
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6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....