Customer Experience

 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to achieve this. Paige has a background in automotive dealerships, however, she says her sales...

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by...

When a customer walks into your showroom, what are they looking for? What do they expect as far as their customer experience, and how can you help them find the car they need? Due to the impact of technology and a greater emphasis on...

Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers can use specific social media features to improve a customer’s overall experience. Social media...

Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often find with "penny perfect payments". Pete says that he believes this disconnect stems from the fact that penny perfect payments were...

Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our next guest has taken a slightly unconventional approach with the help of a facilitator placed in the service department, producing...

Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service offerings) for many years. Some dealers do it well, others struggle to get buyers to show up. It’s not that the...

In this segment, CBT's Jim Fitzpatrick sits down with Darin Wade, dealer partner, and GM at Angela Krause Family Ford. The pair discuss consumer buying trends, connecting with customers online, and the ways in which LivePerson Automotive is helping dealerships communicate with customers in...

CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the buying experience as easy as possible for their clients. They work with every client that comes to them in order...

In today’s digital landscape, more and more customers turn to websites, forums, and reviews to find reliable and transparent data. However, with a one-price selling model, the dealer and the customer are working with the same exact information, which creates a trusting and loyal...