How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist & Paul Metrey, NADA

voluntary protection productsvideo
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively help NADA members maintain a process to sell voluntary protection products that is compliant with federal regulations. To find out...

About Selling, Closing And Negotiation…

selling
Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes based on bits and pieces of what we heard. My first 5 years I couldn’t...

5 Tips and Strategies for an Effective Service Department Mentoring Program

service
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an apprenticeship to a master of the chosen craft. Now, with technical schools and refined training programs, the apprenticeship is no...

The Importance of Building Your Dealership’s Website with the User Experience in Mind – Bob George, Dealer.com

websitevideo
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality of user experience. Here to...

EV Owners Face Rising Taxes and Fees in Over 25 States

EV owners
Many consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received from the federal government as well as their state. For example, Virginians who drive an EV can get a special license...

6 Simple Tools To Boost Your Productivity

productivity
If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge to manage daily tasks...

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales – Ryan Norris

Ryan Norrisvideo
Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has capitalized on this idea with a grassroots digital marketing strategy that includes a weekly...

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

employees
Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail.  Now, imagine of life without them (or how things at your dealership changed once they left). At some point, that...

Why Your Dealership Needs to Review Its Hiring Process

hiring process
When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize that their hiring process is what has put them in a losing position. According to a Cox Automotive study, poor staffing...

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force Marketing

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On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your dealership’s marketing strategy.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick. Thanks so much for joining...

HEADLINES

newscastvideo

Week In Review: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy |...

CBT News Week In Review for Friday, September 20th, 2019: How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy - Jeff Brown, Force Marketing On...
leadershipvideo

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
closing the dealvideo

The 7 Most Important Words To Closing The Deal

 David Lewis of David Lewis & Associates gives you the 7 most important words to closing the deal and tells you why you should...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...