Why Your Dealership Should Celebrate Small Business Saturday

small business Saturday
November, once inhabited only by Thanksgiving, is now home to a host of retail holidays. You may already be gearing up for traditional Thanksgiving sales, and planning a strategy for Black Friday, but what about Small Business Saturday? Small Business Saturday as an annual holiday...

What Buyers Are Looking for at Dealerships this Black Friday

black friday
Black Friday is coming and with it the potential to make some massive sales. The only problem: Black Friday isn’t a dealership exclusive sales day. Your dealership will be up against some tough competition. Shoppers are usually pulled toward box retailers offering impressive discounts...

Week In Review: WardsAuto’s Steve Finlay on Today’s F&I Process | How to Recruit Top Talent for Your Sales Team – Mark Tewart | How to Create an Efficient...

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Today on CBTNews.com - Friday, November 16th, 2018: The Friend of a Friend: Uncovering the Extended Networks within Your Current Clientele - David Burkus Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better...

How To Market Your Dealership To Win On Black Friday?

black friday
Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the annual retail sales occur between Christmas and Black Friday. In 2018, The Federation has forecast that sales will increase by...

Customers Need to Like You!

customers
In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than just about any other single factor. Thankfully, customers want to like you. After all, they chose to do business with...

Give Thanks for Your Team

team
At this time of year, we’re given a lot of opportunities to share how thankful we are for our family and friends. But an important group of people is often forgotten during this season of gratitude: coworkers. With so much going on this time of...

How To Use Social Media Data For A Trend Analysis In Your Dealership?

social media
Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that...

How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer, Cox Automotive, and Facebook

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According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for CBT News, Brian Finkelmeyer, senior director of conquest at vAuto. Today Brian welcomes Adam Pavkov, director of product for Cox...

Good News for Black Friday Car Shoppers in Edmunds Report

Black Friday
In the last few years, a determined grassroots movement has sprung up around the country, and it is quietly making a difference. No, it’s not a political movement calling for a change in government or a rights campaign. It’s a shopping movement. Or rather,...

5 of 6 Public Dealer Groups Report F&I Profit Increases for Q3

F&I profit
F&I per vehicle profits appear to be on the rise. Reports from five of the six publicly traded auto groups indicate that F&I gross profit per vehicle was up an average of around five percent. The only auto group not reporting a per-vehicle F&I...

HEADLINES

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Top Characteristics to Look For When Hiring New Employees | What is the Best...

Today on CBTNews.com - Tuesday, November 20th, 2018: The Top Characteristics to Look For When Hiring New Employees at Your Dealership - Anthony Santangelo, AutoMax As...
Jim Ellis Auto Group

After Growing a Strong Business, Jim Ellis Auto Group is Now Focused On...

The north area of Peachtree Boulevard in Atlanta is a mecca for car buyers. Tucked just inside of the city’s looping Interstate I-285, there are...
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Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.
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The Top Characteristics to Look For When Hiring New Employees at Your Dealership –...

As the old saying goes, you should never judge a book by its cover, and the same is true when choosing a new hire...

Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.

Setting Goals for Yourself

On today's episode of Straight Talk, David Lewis talks about one of the most important actions and habits to develop if you're truly seeking...

Customer-Centric Selling

Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...