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Marketing during COVID-19: Five examples of advertising to customers

Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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New study shows consumers’ motives for dealership service, key marketing tactics

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...

The Weekly Automotive Market Minute for November 25, 2020

Welcome to the Weekly Automotive Market Minute with Bridget Fitzpatrick: This week’s retail SAAR of new car sales came out to 11.95, a slight 1.5%...

What car dealers can expect for Black Friday 2020

Black Friday is one of the busiest shopping days of the year and although this year might look slightly different due to the pandemic,...

Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...

How the As-a-Service Revolution empowers dealerships to be more efficient

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...

Lower volume, higher profits the name of the game for dealers on Black Friday

In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...

How salespeople can make the most of their digital leads – Sean Gardner

Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...

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Latest Articles

Big news from Ford Motor Company and this week’s latest automotive transactions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...

3 areas car dealers need to focus on for a robust start to 2021 – Laurie Foster

Today on CBT News, anchor Jim Fitzpatrick is joined by Laurie Foster, Founder and CEO of Foster Strategies Group. With more than 22 years...

Finding the bright spots for F&I during COVID-19

We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a...

How Dealers Can Use Recalls to Reconnect with Customers

According to the 2019 report from the Occupational Safety & Environmental Associates (OSEA), over 1 in 5 vehicles had an open recall in 2018...

CBT automotive newscast: November 27, 2020

Today’s Featured Interview: 3 areas car dealers need to focus on for a robust start to 2021 - Laurie Foster Today on CBT News, anchor Jim...
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