What the Baby Boomer Buyer Expects from F&I

boomers
There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest group of car buyers…the Baby Boomers. Widely looked at as the generation born between 1945-1964,...

Four Ways Your Dealership Can Use a Sales Funnel

newscast
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical, but it is simply the path that businesses guide customers through to get to...

Dennis McGinn and Jon Burkeen Discuss the Best Ways to Manage Your Recon Process

recon processvideo
On today's show, we're excited to talk more about the recon process with Dennis McGinn, founder and CEO of Rapid Recon, and Jon Burkeen, the corporate velocity manager at Hudson Auto Group out of Charleston, South Carolina. VIDEO TRANSCRIPT: Jim Fitzpatrick: Thanks so much for joining...

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

social media
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the...

Everything You Need to Know About the FCA-Renault Merger

merger
In the latest merger news, Fiat Chrysler Automobiles (FCA) and France's PSA Group recently announced that they have agreed to a 50/50 merger deal that will aim to save money and boost profits while taking on new technologies. The agreement comes after a failed...

Using Social Media to Recruit Top Dealership Talent

social media
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via...

The Sales and Conversions Benefits of Target Remarketing

remarketing
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are specifically targeted to their needs? For both, the answer surrounds the concepts of retargeting...

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

BDC Strategyvideo
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto's BDC strategy to include finance and additional...

Tech Trends that Signal the Future of Automotive Retail

future
It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past two decades or so, tech advances are being developed at light speed. Today’s normal internal...

Six Ways to Create More Productive Dealership Staff Meetings

productive
Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other projects, and would likely be unproductive. Now, you are in charge of helping to set up these meetings and are finding...

HEADLINES

newscastvideo

Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors | 5...

Today on CBTNews.com - Tuesday, November 12th, 2019: Chevrolet GM Shawn Hays on Management Styles, Recruiting Strategies, and Industry Disruptors Jim Fitzpatrick talks to Shawn Hays,...
automotive

Are Automotive Technicians Ready for a Self-Driving, Electrified Future?

In the past, all someone needed was a set of wrenches and a little aptitude to become a mechanic. With zero formal education, backyard...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
Tip of the Dayvideo

Getting Out of a Rut

 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.