Tips to Turn Views Into Sales

site
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are a number of factors that come into play when considering why this may be happening for your dealership and fortunately...

How To Sell More Cars With YouTube

youtube
The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set...

Glenn Pasch on Alleviating Pain Points in Your Customer Journey

Glenn Paschvideo
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. VIDEO TRANSCRIPT:  Jim Fitzpatrick:...

How Byrider Gives Dealers Better Control of Their Business With Buy Here Pay Here Financing

byridervideo
On today’s show, we’re pleased to welcome in Craig Peters, CEO of Byrider, one of the nation’s leading used car finance franchise companies. Craig is here to discuss all of the exciting things Byrider is tackling this year, including the upcoming NADA show. Be sure...

How to Improve Employee Retention and Productivity

secure
As a manager, two of your chief concerns are productivity and employee retention. The first boosts your company's revenue. The second reduces the chances of wasting that revenue through endless rounds of hiring and training. Read on to learn the management techniques that will...

5 Reasons You Need to Redefine CRM

CRM
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left incentivizing salespeople to use it, or more commonly punishing them for not using it. But...

Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanuagh, MAX Digital

BDCvideo
On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC in 2020 as well as the exciting releases at the upcoming NADA show. Be sure to check out their booth...

The Power of 4DX in the Service Department!

service
Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and tools, all with the same basic function; to advance the companies goals of client satisfaction and profitability. A well thought...

How to Run a Successful Dealership Rental Program

rental
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies that have crashed and burned. While nothing is a sure bet, the risk of...

Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman

Howard Hakesvideo
2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have been following these developments closely and measuring the impact they will have on the industry. Recently, we caught up with...

HEADLINES

Jonathan Smokevideo

CBT Automotive Newscast for January 28, 2020

Today on CBTNews.com - Tuesday, January 28th, 2020: Cox Automotive Chief Economist Jonathan Smoke Discusses Vehicle Affordability, EVs, and Much More Year-end sales data has been...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over...
Becky Chernekvideo

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
vendor speakvideo

Confused About Vendor Speak?

 Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions....

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....