Sunday, November 29, 2020
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Marketing during COVID-19: Five examples of advertising to customers

Chanell Turner - 0
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk. You and your team still have a product to sell, but you want to do it in a way that is sensitive and effective. Today, […]
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Fixed-Ops

New study shows consumers’ motives for dealership service, key marketing tactics

Jason Unrau - 0
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
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The Market Update

The Weekly Automotive Market Minute for November 25, 2020

CBT News - 0
Welcome to the Weekly Automotive Market Minute with Bridget Fitzpatrick: This week’s retail SAAR of new car sales came out to 11.95, a slight 1.5%...
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Industry Trends

What car dealers can expect for Black Friday 2020

CBT News - 0
Black Friday is one of the busiest shopping days of the year and although this year might look slightly different due to the pandemic,...
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Dealer Interview

Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in

CBT News - 0
It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...
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Sales Strategy

How the As-a-Service Revolution empowers dealerships to be more efficient

Matt Leone - 0
While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage...
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Sales Strategy

Lower volume, higher profits the name of the game for dealers on Black Friday

Jason Unrau - 0
In yet another twist on a topsy-turvy year, Black Friday car deals are expected to be less aggressive than they have been in previous...
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Sales Strategy

How salespeople can make the most of their digital leads – Sean Gardner

CBT News - 0
Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor...
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Latest Articles

The Friday 5

Big news from Ford Motor Company and this week’s latest automotive transactions

Steve Greenfield - 0
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...
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Leadership

3 areas car dealers need to focus on for a robust start to 2021 – Laurie Foster

CBT News - 0
Today on CBT News, anchor Jim Fitzpatrick is joined by Laurie Foster, Founder and CEO of Foster Strategies Group. With more than 22 years...
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F&I

Finding the bright spots for F&I during COVID-19

Kristine Cain - 0
We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a...
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Fixed-Ops

How Dealers Can Use Recalls to Reconnect with Customers

Kimberly Hurley - 0
According to the 2019 report from the Occupational Safety & Environmental Associates (OSEA), over 1 in 5 vehicles had an open recall in 2018...
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Daily Newscast

CBT automotive newscast: November 27, 2020

CBT News - 0
Today’s Featured Interview: 3 areas car dealers need to focus on for a robust start to 2021 - Laurie Foster Today on CBT News, anchor Jim...
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