7 Hiring Strategies to Help You Bring Top-Notch Talent to Your Dealership – Richard Bryan

hiringvideo
Every dealer knows that one of the more challenging aspects of running a successful business is hiring and keeping the right team...easier said than done, right? On today’s show, CBT’s Jim Fitzpatrick chats with Richard Bryan, international speaker, author, and business owner, to discuss...

How To Get A Better Open Rate By Using Email Campaigns

open rate
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the...

Creative Revenue Streams You May Want to Consider at Your Dealership – Trevor Gile, Motorcars Honda

revenue streamsvideo
Bringing in-house revenue streams that your dealership would traditionally outsource could be the difference between a thriving business and one just making the cut, especially as the industry is seeing new car profitably drop nationally by an estimated $432. Here to discuss how you...

Fixed-Ops’ Slant on Reconditioning

fixed operations
If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much happens under the Fixed Operations umbrella critical to vehicle sales that when hiccups occur fingers seem to naturally point there. The Fixed Ops director’s phone often lights up with calls...

How to Take Advantage of the Peak Season Sales

peak
Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking back up in spring and fall. We’re currently in the midst of one of those natural peaks, which takes place from...

Why Should Your Dealership Invest In An Ad Agency?

advertising agencies
Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success of your company. Dealerships are no different. Without advertising and marketing, many prospective consumers might not even know about you. Though...

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere, AskPatty.com

cause marketingvideo
In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According to a Nielsen Global online survey, 56% of consumers are willing to pay more for products from brands and companies...

The Most Common Dealership Workplace Distractions and How to Avoid Them

distractions
Getting distracted at work regardless of the job is an extremely common occurrence, but it can have consequences and affect business. Of course, basic distractions include texting, gossiping, unnecessary meetings, and intentionally avoiding customers, but distractions go much farther than that. Auto dealerships can...

Why you want customers to tell you NO in the Service Drive

NO
Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even know they need what you are about to present most of the time. Asking someone to buy from you “in...

Dealers Growing Market Share: What Really Separates Them from the Rest?

market share
With multiple automotive conferences and expos filling the schedule, October has become known to many in the industry as “conference month.” This year, as with every year, these gatherings will be filled with vendors hawking the latest shiny objects to scores of well-meaning, though...

HEADLINES

newscastvideo

Week in Review: Creative Revenue Streams You May Want to Consider at Your Dealership...

CBT News Week In Review for Friday, October 12th, 2018: How to Build a Successful Service BDC Model and Increase Sales - Sarah Vantine, Scott...
compliancevideo

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...
recall

Are OEM Recalls Effecting Overall Dealership Sales?

Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...
email communicationsvideo

Improving Email Communications to Increase 2-Way Engagement

On today's Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...