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There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest group of car buyers…the Baby Boomers. Widely looked at as the generation born between 1945-1964,...

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical, but it is simply the path that businesses guide customers through to get to...

On today's show, we're excited to talk more about the recon process with Dennis McGinn, founder and CEO of Rapid Recon, and Jon Burkeen, the corporate velocity manager at Hudson Auto Group out of Charleston, South Carolina. VIDEO TRANSCRIPT: Jim Fitzpatrick: Thanks so much for joining...

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the...

In the latest merger news, Fiat Chrysler Automobiles (FCA) and France's PSA Group recently announced that they have agreed to a 50/50 merger deal that will aim to save money and boost profits while taking on new technologies. The agreement comes after a failed...

Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet, people can browse for jobs from anywhere in the world and easily apply via...

If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are specifically targeted to their needs? For both, the answer surrounds the concepts of retargeting...

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last spoke to Sarah, she has continued to grow and expand Scott Clark Auto's BDC strategy to include finance and additional...

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century or so. Then, within the past two decades or so, tech advances are being developed at light speed. Today’s normal internal...

Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other projects, and would likely be unproductive. Now, you are in charge of helping to set up these meetings and are finding...