Winning Automotive Video Strategies

video
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if a picture is worth a thousand words, then a video is worth much more.”...

7 Tips For Evaluating Your Vendors

vendors
Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While an inflexible and tough supplier will provider mountains of woe, worry, and stress; a good supplier should be able to...

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

car buying experience
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From walking into the dealership to deciding how much they are willing to pay, consumers...

Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT” Thompson, Force Marketing

video
Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan "JT" Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how dealerships are getting fooled by...

Should You Use Lateral Support as a Service Department Dispatch System?

lateral support
Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must be designed based on the quality and capabilities of technicians, consideration about the nuances of the franchise in question and quality and quantity of the service advisors employed. Each...

Interesting Players in the Race to Dominate the EV Industry

EV market
It’s no surprise that electric vehicles (EVs) have become increasingly popular within the past decade. They are appealing to consumers because they can save money since they don’t require constant re-fueling, they are convenient because they can be charged without owners having to leave...

Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo Rahim, Industry Insights at Cox Automotive

video
Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of the auto industry. As the Manager of Economics and Industry Insights at Cox Automotive, Rahim says that there is still...

Dietmar Exler to Step Down from Mercedes-Benz USA

Mercedes-Benz USA
Mercedes-Benz USA CEO Dietmar Exler will be moving on to other ventures, as he announced to the board on Thursday that he will be stepping down. His exact plans for the future have not been revealed, but according to Automotive News Europe, he has...

How to Embrace Industry Change and Adapt to the Needs of Your Customers – Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group

Natasha del Barriovideo
Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership needs to continually fine-tune its approach. Here to discuss the importance of embracing change and growing with the industry at...

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

auto
It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been so much rapid development in the field of transportation. For those who are entrepreneurial-minded, there’s an explosion of possibilities available...

HEADLINES

problem solvervideo

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...
newscastvideo

Week In Review: How to Embrace Industry Change and Adapt to the Needs of...

CBT News Week In Review for Friday, May 24th, 2019: How to Embrace Industry Change and Adapt to the Needs of Your Customers - Natasha...
successfulvideo

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...