Middle and Upper-Class Car Buyers Spending Actively
The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the unemployment line so they could pay their bills. But during this crisis, the wealthy in the United States have continued...
The Current State of Online Sales: Is This Process Here to Stay?
COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of staff in showrooms, dealers have had to switch gears in how they serve customers. Additionally, auto dealerships were forced to...
CBT News Market Update: LotLinx CEO Len Short & Bloomberg Auto Analyst Kevin Tynan
As macroeconomic conditions begin to stabilize and consumers slowly resume their pre-pandemic lives, a lot of auto retail markets saw an uptick in sales over the course of May and June. However, recent LotLinx data has found that new car sales were off 10.8...
Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In fact, some automotive marketing experts are even recommending a more aggressive approach when it...
How the Digital Business Transformation Could Affect Dealers
Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer Home Services late in the first quarter to help auto retailers offer the ability to sell cars to customers while...
The 3 Questions Every Customer Wants Answered Before Saying “Yes”
When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t matter what it is — a vehicle, a candy bar, or the idea to try a new restaurant for dinner —...
Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases...
How Dealers Can Acquire Used-Car Inventory Quickly and Efficiently – Nick Patterson and Ryan Dietz, VettX
With the inventory challenges facing the new car market, many dealers are putting their energy into bolstering their used-car departments. That means finding new and innovative ways to acquire the right inventory quickly and efficiently. Here to discuss what the private party market has...
Ford Dealer Emanuel Jones Discusses the Need for More Black Dealers
As demonstrations continue across the country in response to the death of George Floyd in Minneapolis, the automotive industry, like many others, has had to confront its rocky relationship with racial inequality, diversity, and inclusion. Here to discuss his perspective on the black experience...
Use New Car Tech to Sell Vehicles and Sell the Savings
A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is expected to advance safety tech in cars in the coming years. Advances in auto technology such as these are a...
HEADLINES
Staying Successful in the Showroom During COVID-19
On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...
Industry Veteran Chip Perry Named CEO of A2Z Sync
DENVER, July 10, 2020 -- A2Z Sync, a software and dealer-services company that enables dealers to modernize and transform the car-buying experience by re-organizing their stores...
Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual
"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive
Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
Staying Successful in the Showroom During COVID-19
On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...
What Do Dealerships and Bank Conversions Have to Do With TikTok?
Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
Why Dealers Should Concentrate on Experience, Not Price
On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....
