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Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively help NADA members maintain a process to sell voluntary protection products that is compliant with federal regulations. To find out...

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing our own hit & miss closes based on bits and pieces of what we heard. My first 5 years I couldn’t...

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an apprenticeship to a master of the chosen craft. Now, with technical schools and refined training programs, the apprenticeship is no...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers visit most often are heavily dependent on the quality of user experience. Here to...

Many consumers who have made the switch to an electric vehicle (EV) will tell you they have enjoyed the benefits they have received from the federal government as well as their state. For example, Virginians who drive an EV can get a special license...

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge to manage daily tasks...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets. Our next guest, Ryan Norris, has capitalized on this idea with a grassroots digital marketing strategy that includes a weekly...

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail.  Now, imagine of life without them (or how things at your dealership changed once they left). At some point, that...

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize that their hiring process is what has put them in a losing position. According to a Cox Automotive study, poor staffing...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how to incorporate dynamic video into your dealership’s marketing strategy.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick. Thanks so much for joining...