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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
f&i

F&I Practices That Won’t Help Your Bottom Line

Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency...
car buyers

How to NOT Sell Cars in 2018

Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
dealer group

Large Dealer Groups Are Taking Over Retail Automotive

Several business brokers advertise dealerships for sale on LinkedIn as well as through online listing platforms. These are small automotive dealerships that have, in...
car sales

Back to Winning Ways: What OEMs and Dealers Must Do to Resume Record Sales

New car year-to-date sales figures slacked 2.2 percent in 2017, brought down by decreases from FCA, General Motors, Ford Motor Company, and Toyota Motor...
service advisor

Proper Training Processes for a New Service Advisor

The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your...
service department

8 Steps to a More Profitable Service Department in 2018

With 2017 coming to a close, the focus is on starting the new year with a bang. Overall, the service industry doesn’t worry about...
maserati

Why Maserati and other manufacturers may want to skip the dealer

A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking...
trends

Prepare Your Dealership for Emerging Trends in 2018

It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed...
Wolfe Automotive

Taking A Different Path to VP

At the age of 23, Casey Copeland was on an upward trajectory as an entrepreneur. Then in 2007 when the economy crashed, the online...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
buying processvideo

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...
blockchain

Blockchain Technology Really Could Be the Next Big Thing

Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all...
Kerriganvideo

Will rising interest rates impact dealer profitability?

  If interest rates keep rising this year, what will be the impact on dealership profitability? In our monthly market update, we asked Erin Kerrigan,...
auto salesvideo

Haig Stoddard: What Your Dealership Should Be Selling Right Now

  Are the vehicles on your lot impacting your sales? Haig Stoddard, Senior Analyst at WardsAuto, talks with CBT News about January 2018 auto sales...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...