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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
trade-in

Five Common Mistakes Dealers Make in the Trade-In Process

Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in...
staff

Why You Should Terminate Underperforming Staff in Your Dealership

Everyone could name someone they work with now that probably shouldn’t have the role they are in. They arrive at work with a chip...
Evs

When Will Electric Cars Reach a Mass Market Audience?

There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the...
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
ridesharing

How Ridesharing Impacts the Automotive Landscape

In 2011, ridesharing appeared on the transportation radar. The service platform was quickly recognized as a disruptor, and it has experienced tremendous growth and...

Carmakers Want Trump to Work with California to Set Emissions Standards

Carmakers Want Trump to Work with California to Set Emissions Standards During a meeting with President Trump in May, a group of automotive industry executives...
Trumps Tariffs

Studies Find Trump Auto Tariffs Will Cut into Economy

The Trump administration is considering a tariff increase to 25 percent on imported vehicles and auto parts intended to bolster the domestic auto industry,...
Trump

Canada Retaliates to Trump Trade Tariffs

The largest trading partner with the United States, Canada, has swiftly promised to match tariffs placed on steel and aluminum imports. As an exemption...
fuel prices

The Correlation Between Fuel Prices and Auto Sales

The automotive retail industry has ebbs and flows, no question. The national and global economies are factors in year-to-year fluctuations, and new model releases...
one-pricevideo

Boost Dealership Transparency with One-Price Selling – Barry Schwartz, Robertson Honda (Part 2)

You can check out Part 1 of Barry Schwartz's interview here.  Are you tired of relying on a large sales staff to help maximize the...
F&I officevideo

WardsAuto’s Steve Finlay on Today’s F&I Process

In recent years, new technology has been re-defining the F&I office. How are you adapting to these changes in your dealership? In today’s segment,...
cox automotivevideo

Dealers Share Outlook on Car Ownership Trends in Cox Automotive Mobility Study: A Dealer’s...

Alternative vehicle ownership is becoming increasingly popular among consumers and here to help us navigate through this constantly evolving industry is Rachelle Petusky, research...
phone

The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!

The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you)...
Joe Verde

Veteran’s Day Has a Special Meaning For Trainer Joe Verde

While most readers associate Joe Verde with his dynamic training classes on sales and sales management, you probably don’t know that he grew up...

Kerrigan Report: Lithia Motors Sees Gains in October

Erin Kerrigan, Managing Director of Kerrigan Advisors, joins CBT News to discuss October’s  Kerrigan Index and the marketplace’s reaction. The Kerrigan Index™ is composed of the seven publicly...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes...

The Problem with High Turnover Rates

  On today's episode of Straight Talk, David Lewis talks about the problem with high turnover rates in the car business and how it can...