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Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
car

Middle and Upper-Class Car Buyers Spending Actively

The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the...
digital business

How the Digital Business Transformation Could Affect Dealers

Digital selling has become a strategy that virtually every dealership has had to quickly implement since March this year. Cox Automotive rolled out Dealer...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...
trade agreement

The New Trade Agreement is in Force: How It Affects Auto Retail

On July 1st, the trade agreement that replaces the decades-old North American Free Trade Agreement became active. The United States-Mexico-Canada Agreement, or USMCA, is...
unemployment

4.8M Americans Back to Work in June – What It Means for Dealers

The Employment Situation report released by the Bureau of Labor Statistics from July 2nd spells out a significant increase in employment for June 2020....
updates

Over-the-Air Updates are Coming – How It Will Affect Auto Retail

Over-the-Air (OTA)updates are set to become one of the most significant developments for the automotive industry in the next generation of cars. Mercedes-Benz and...
weekend

Independence Day Weekend Car Sales Expected to Be High This Year

The Fourth of July auto sales are commonly seen as one of the four best times to buy a car during the year. Autotrader...
technicians

Technicians Among the Unheralded Heroes in Pandemic Recovery

Since the middle of March when much of the nation was deeply affected by COVID-19 restrictions, automotive technicians have been keeping the nation running....
initial quality

J.D. Power’s 2020 Initial Quality Study Gives Insight into Customers’ Perceptions

The global leader in automotive insights, J.D. Power, has released the results of their 2020 Initial Quality Survey. The study has identified both Dodge...
CARB

CARB Issues New Rules for Mandatory Electric Trucks by 2024

California state has long been known as the most aggressive area in the nation in leading technology. For the automotive industry, that technology is...
online auctions

Tips to Use Online Auctions to Find Used Car Inventory

Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge:...
trade agreement

The New Trade Agreement is in Force: How It Affects Auto Retail

On July 1st, the trade agreement that replaces the decades-old North American Free Trade Agreement became active. The United States-Mexico-Canada Agreement, or USMCA, is...
Len Shortvideo

Founder of LotLinx Len Short Discusses Exciting New Partnership with CBT News

As digital retailing increases in the automotive retail industry, the strongest dealers will be the ones who smartly track and manage their online presence...
LotLinxvideo

CBT News Market Update: LotLinx CEO Len Short & Bloomberg Auto Analyst Kevin...

As macroeconomic conditions begin to stabilize and consumers slowly resume their pre-pandemic lives, a lot of auto retail markets saw an uptick in sales...
video

Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology

Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...