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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
ridesharing

How Ridesharing Impacts the Automotive Landscape

In 2011, ridesharing appeared on the transportation radar. The service platform was quickly recognized as a disruptor, and it has experienced tremendous growth and...

Carmakers Want Trump to Work with California to Set Emissions Standards

Carmakers Want Trump to Work with California to Set Emissions Standards During a meeting with President Trump in May, a group of automotive industry executives...
Trumps Tariffs

Studies Find Trump Auto Tariffs Will Cut into Economy

The Trump administration is considering a tariff increase to 25 percent on imported vehicles and auto parts intended to bolster the domestic auto industry,...
Trump

Canada Retaliates to Trump Trade Tariffs

The largest trading partner with the United States, Canada, has swiftly promised to match tariffs placed on steel and aluminum imports. As an exemption...
fuel prices

The Correlation Between Fuel Prices and Auto Sales

The automotive retail industry has ebbs and flows, no question. The national and global economies are factors in year-to-year fluctuations, and new model releases...
service department

How to Maximize Profits in Your Service Department

Service revenue has its ebbs and flows just like any other department, but it’s typically less exaggerated. The lows don’t swing quite so low...
Tesla

Tesla Workers Asked to Prove ‘Haters’ Wrong

In a pair of internal memos last week from the heads of engineering and production at Tesla, assembly workers have been asked to ramp...
sedan sales

Why People Aren’t Buying Sedans Anymore

The Toyota Camry’s sales are constant from 2016 to 2017, as are sales for the Honda Civic and Nissan Sentra. But nearly all other...
big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
Steven Stauningvideo

Using Customer Experience to Shied Your Dealership from Disruption

When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...