TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


About: Jason Unrau

Jason Unrau

Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

service advisor

5 focused strategies to bring a wayward service advisor back in line

- December 14, 2023
In the automotive realm, the salespeople are superstars, capable of selling big-ticket items. In most dealerships, however, the service advisor is responsible for generating more gross profit every month than...
Fixed-Ops Articles
leadership

5 must-have traits for extraordinary leadership

- December 6, 2022
It would be a slim minority of dealership personnel who haven’t worked under a manager or owner that did not possess the skills or training to lead. The auto industry...
Management & Leadership Articles
tension

5 strategies to diffuse tension in the car dealership

- November 29, 2022
Dealerships tend to be staffed by highly competitive individuals, and many of the positions have pay structures based on productivity. With a high degree of intensity and competition, it’s no...
Management & Leadership Articles
development

Why sales process training is more important than ever

- November 15, 2022
Dealership inventories are well below normal for both new and used vehicles and it’s likely to be another year before it has some semblance of usual business, give, or take....
Sales & Marketing Articles

Tips to improve the close on service transactions

- November 10, 2022
For most dealerships, the aim for 100% service absorption is a lofty goal. Achieved, it pays the overhead expenses completely for the month, alleviating pressure on the rest of the...
Fixed-Ops Articles
customers

Report identifies six customer journey challenges the auto industry faces

- October 20, 2022
Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a...
Sales & Marketing Articles
introverts

Can introverts make great car salespeople?

- October 7, 2022
The idea of an outgoing individual willing to be bold, energetic, and almost a little pushy is what most consumers expect when interacting with a car salesperson. Extroverted personalities tend...
Management & Leadership Articles
EV walkarounds

5 things that car salespeople should address in EV walkarounds

- October 6, 2022
The jury is still out about how long it will take for electric vehicles to capture the majority of car sales. But as electric vehicle adoption begins to grow, it's becoming clear...
Sales & Marketing Articles
mobile app

Does your car dealership need a mobile app?

- September 30, 2022
A dealership-branded mobile app serves as an excellent retention tool and has been adopted by many stores, large and small. Although it creates value for customers, it’s only beneficial if...
Sales & Marketing Articles
service visit

Why booking the first service visit is key for customer retention

- September 2, 2022
With new vehicle inventory still hard to obtain and used car prices significantly higher than just a year ago, it’s to be expected that the service department will be busier....
Fixed-Ops Articles

Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
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Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
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Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
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The key to closing deals underwater

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CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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