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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
techs

Creating the Perfect Work Environment for Retaining Techs

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
trade-in

Five Common Mistakes Dealers Make in the Trade-In Process

Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in...
staff

Why You Should Terminate Underperforming Staff in Your Dealership

Everyone could name someone they work with now that probably shouldn’t have the role they are in. They arrive at work with a chip...
Evs

When Will Electric Cars Reach a Mass Market Audience?

There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the...
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
ridesharing

How Ridesharing Impacts the Automotive Landscape

In 2011, ridesharing appeared on the transportation radar. The service platform was quickly recognized as a disruptor, and it has experienced tremendous growth and...

Carmakers Want Trump to Work with California to Set Emissions Standards

Carmakers Want Trump to Work with California to Set Emissions Standards During a meeting with President Trump in May, a group of automotive industry executives...
Trumps Tariffs

Studies Find Trump Auto Tariffs Will Cut into Economy

The Trump administration is considering a tariff increase to 25 percent on imported vehicles and auto parts intended to bolster the domestic auto industry,...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
Facebook

Facebook Launches Two New Marketing Tools to Help Dealers

For years, Facebook has recognized the impact and influence it has on the interactions between car dealers and potential car buyers. The social media...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
social media

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make...
millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Consumers Are Ready for a Change… Are You?

On this week's episode of Kain & Co., David Kain invites Todd Smith, 360 Converge, to discuss earning back customer trust, getting rid of...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...