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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
auto retail

What the Internet of Things Means for Dealerships and Auto Retail

A quick look is all it takes to know that vehicle technology has taken huge leaps in recent years. Bluetooth, Apple CarPlay and Android...
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
DMS

How Your Dealership Can Best Utilize its DMS

A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the...
voice search

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
AI

AI: What Every Dealership Needs to Know About This Industry Game-Changer

Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is...
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
av tech

How the Automotive Industry is Utilizing and Investing in AV Tech

The sixth annual Automated Vehicles Symposium was held last week in Orlando, Florida from July 15th to 18th. It’s a hotbed for discussion among...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...
byridervideo

How Byrider Gives Dealers Better Control of Their Business With Buy Here Pay Here...

On today’s show, we’re pleased to welcome in Craig Peters, CEO of Byrider, one of the nation’s leading used car finance franchise companies. Craig...
CRM

5 Reasons You Need to Redefine CRM

The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or...
site

Tips to Turn Views Into Sales

Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There are...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...

Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Current Trends and Challenges in Fixed-Ops

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...