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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
AI

AI: What Every Dealership Needs to Know About This Industry Game-Changer

Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is...
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
av tech

How the Automotive Industry is Utilizing and Investing in AV Tech

The sixth annual Automated Vehicles Symposium was held last week in Orlando, Florida from July 15th to 18th. It’s a hotbed for discussion among...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
techs

Creating the Perfect Work Environment for Retaining Techs

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
trade-in

Five Common Mistakes Dealers Make in the Trade-In Process

Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in...
staff

Why You Should Terminate Underperforming Staff in Your Dealership

Everyone could name someone they work with now that probably shouldn’t have the role they are in. They arrive at work with a chip...
Evs

When Will Electric Cars Reach a Mass Market Audience?

There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the...
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...