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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
techs

Creating the Perfect Work Environment for Retaining Techs

Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
trade-in

Five Common Mistakes Dealers Make in the Trade-In Process

Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in...
staff

Why You Should Terminate Underperforming Staff in Your Dealership

Everyone could name someone they work with now that probably shouldn’t have the role they are in. They arrive at work with a chip...
Evs

When Will Electric Cars Reach a Mass Market Audience?

There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the...
Car Salesman

Is ‘Car Salesman’ Still a Dirty Word?

Tweed jackets with elbow patches, slicked-back hair, a plump mustachioed man with a suave demeanor. It’s the image that comes up when you think...
auto sales

Tumultuous Auto Sales Forecast for Remainder of 2018

After a seven-year run of consecutive annual auto sales increases in the United States, the final sales figures for 2017 showed a regression of...
ridesharing

How Ridesharing Impacts the Automotive Landscape

In 2011, ridesharing appeared on the transportation radar. The service platform was quickly recognized as a disruptor, and it has experienced tremendous growth and...

Carmakers Want Trump to Work with California to Set Emissions Standards

Carmakers Want Trump to Work with California to Set Emissions Standards During a meeting with President Trump in May, a group of automotive industry executives...
social mediavideo

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit, Harry Robinson Buick...

 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
infotainmentvideo

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems...
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...