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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
future

Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
DMS

How Your Dealership Can Best Utilize its DMS

A car dealer’s DMS system, or Dealer Management System, is a treasure trove. In its seemingly limitless functions, personnel make the cogs of the...
voice search

How to Make Google Voice Search and PPC Campaigns Work for Your Dealership

Advertising is a significant investment for most car dealerships, rolling the dice with monthly ad spends in the thousands of dollars per rooftop. Many...
live chat

Why You Need a Live Chat Feature on Your Dealership’s Website

If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the...
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
AI

AI: What Every Dealership Needs to Know About This Industry Game-Changer

Artificial Intelligence is no longer relegated strictly to Sci-Fi movies or futuristic dreams. It doesn’t look like a silver boy-shaped robot, but AI is...
website

The Importance of a Streamlined User Experience for Your Dealership’s Website

A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
av tech

How the Automotive Industry is Utilizing and Investing in AV Tech

The sixth annual Automated Vehicles Symposium was held last week in Orlando, Florida from July 15th to 18th. It’s a hotbed for discussion among...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
newscast

Four Ways Your Dealership Can Use a Sales Funnel

The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
boomers

What the Baby Boomer Buyer Expects from F&I

There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...
recon processvideo

Dennis McGinn and Jon Burkeen Discuss the Best Ways to Manage Your Recon Process

On today's show, we're excited to talk more about the recon process with Dennis McGinn, founder and CEO of Rapid Recon, and Jon Burkeen,...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

Removing Tension Between Dealers and Buyers

On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.