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Jason Unrau

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Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...
car sales

The Effect Stair Step Programs Have on Small Dealers

A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
f&i

F&I Practices That Won’t Help Your Bottom Line

Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency...
car buyers

How to NOT Sell Cars in 2018

Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
dealer group

Large Dealer Groups Are Taking Over Retail Automotive

Several business brokers advertise dealerships for sale on LinkedIn as well as through online listing platforms. These are small automotive dealerships that have, in...
car sales

Back to Winning Ways: What OEMs and Dealers Must Do to Resume Record Sales

New car year-to-date sales figures slacked 2.2 percent in 2017, brought down by decreases from FCA, General Motors, Ford Motor Company, and Toyota Motor...
service advisor

Proper Training Processes for a New Service Advisor

The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your...
service department

8 Steps to a More Profitable Service Department in 2018

With 2017 coming to a close, the focus is on starting the new year with a bang. Overall, the service industry doesn’t worry about...
maserati

Why Maserati and other manufacturers may want to skip the dealer

A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking...
trends

Prepare Your Dealership for Emerging Trends in 2018

It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed...
F&I Office

5 Simple Ways to WOW Buyers in the F&I Office

Dealers know that the one part of the car buying process that their customers dislike the most is the having to go into the...
marketing audit

Do You Need a Marketing Audit?

If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your...
Del Grande Auto Groupvideo

How Del Grande Auto Group Succeeds at Marketing By Measuring Metrics

Is your car dealership spending money on marketing to make money on investments? Jeremy Beaver, Chief Operating Officer of the Del Grande Auto Group...
Ganley Auto Group

Ganley Auto Group, Approaching $2 Billion

Ken Ganley has his eye on a round number — $2 billion. And, if he doesn’t make it this year, well, it’s a sure...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...

Do you have your “E’s” turned up today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

The 7 Circles of Internet Sales Success – Engagement

  Cory discusses the next circle in the 7 circles of high profit, high volume internet sales success: The engagement circle. Take a look.

Payment Packing

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...