Zach Klempf

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Zach’s background includes working in both automotive and high-tech industries in Silicon Valley. As a millennial CEO, he has his finger on the pulse of that generation’s shopping preferences. His expertise is in digital marketing, CRM and general dealership technology. Visit his website at SellyAutomotive.com.
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
online auctions

Tips to Use Online Auctions to Find Used Car Inventory

Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge: Demand for used vehicles has never been higher in the COVID-19 automotive environment. Plus,…
COVID-19

How Dealerships Can Come out of the COVID-19 Scare Stronger Than Before

The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online car buying, 95% of vehicles are still purchased in a dealership. Those numbers are likely to…
email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded one. How do you make your messages stand out in a sea of meaningless, spammy emails?…
Facebook Marketplace

6 Steps for Dealerships to Get Started on Facebook Marketplace

Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool. It’s no wonder that Facebook Marketplace has become…
Facebook Marketplace

Why Dealerships Should Use Facebook Marketplace

In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale. Dealerships quickly took notice of Craigslist, listing their vehicles and stocking…
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe? Did a wave of distrust wash over you? Were you anxiously searching for the trash…
automotive change

Automotive Disruption at Mach Speed

Automotive Change is Happening By Zach Klempf In the past 18 months, over $35 billion in major equity transactions have taken place within the automotive retail space.  In fact, 2013 and 2014 were two of the biggest years for private…
Automotive Change

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF The automotive landscape is being disrupted faster than ever before. If you thought the advent of the Internet during the late 1990s and…
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
digital payments

Vaccines and digital payments pave the way for car buyers to return to normal

For commerce to return to normal, much is riding on the development of a vaccine and digital payments. The "How We Shop" report by PYMTS.com sheds light on what consumers are thinking about as they change their shopping routines. In…
geofencing

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…

Absenteeism continues to plague auto plants

Auto dealers have experienced highs and lows during the COVID-19 pandemic. Many have had surprising, record-breaking sales months and many have sold more used vehicles than ever before. The current value on used vehicles stems from the lack of new…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…