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Zach Klempf

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Zach’s background includes working in both automotive and high-tech industries in Silicon Valley. As a millennial CEO, he has his finger on the pulse of that generation’s shopping preferences. His expertise is in digital marketing, CRM and general dealership technology. Visit his website at SellyAutomotive.com.
online auctions

Tips to Use Online Auctions to Find Used Car Inventory

Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge:...
COVID-19

How Dealerships Can Come out of the COVID-19 Scare Stronger Than Before

The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online...
email marketing

Email Auto-Pilot: How Dealers Can Use Automation for Email Marketing

Take a look at your email inbox. If you’re feeling overwhelmed, you’re not alone. Email is a powerful marketing channel, but it’s a crowded...
Facebook Marketplace

6 Steps for Dealerships to Get Started on Facebook Marketplace

Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1...
Facebook Marketplace

Why Dealerships Should Use Facebook Marketplace

In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...
automotive change

Automotive Disruption at Mach Speed

Automotive Change is Happening By Zach Klempf In the past 18 months, over $35 billion in major equity transactions have taken place within the automotive retail...
Automotive Change

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF The automotive landscape is being disrupted faster than...
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience....
Dealership’s Web Presence

3 Tips to Strengthen Your Dealership’s Web Presence

Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...
trade agreement

The New Trade Agreement is in Force: How It Affects Auto Retail

On July 1st, the trade agreement that replaces the decades-old North American Free Trade Agreement became active. The United States-Mexico-Canada Agreement, or USMCA, is...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
video

Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...
Q2

How Auto Sales Fared in Q2 2020 Amid Pandemic

Virtually nobody doubted that the coronavirus pandemic would hit the auto industry hard and lead to supply chain delays, parts shortages, and a sharp...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...