Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity

Hugh Hathcockvideo
 After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail veteran Hugh Hathcock knew he wasn’t done with the industry yet. Coming back strong with a brand new reconditioning solutions...

How to Turn your Detail Bay into an Alternative Revenue Stream

detail bay
Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales? Does it belong to service? This is a common debate at most dealerships. Everybody recognizes that the vehicles need to...

Generate More Fixed Ops Revenue Using John Fairchild’s 5 Step TO Strategy

video
 Generate More Fixed Ops Revenue Using John Fairchild's 5 Step TO Strategy VIDEO TRANSCRIPT:  Jim Fitzpatrick: Thanks so much, John, for joining us. John Fairchild: Yes, sir! Jim Fitzpatrick: Yeah. You had an article recently that caught our eye. It was about the TO method as it relates...

Three Ways Automotive Service Centers Can Improve their Trustworthiness

service centers
Automotive service centers often get a bad rap for being dishonest or overcharging. This type of misconception about a business can be detrimental. Often, the reasons behind these ways of thinking are a lack of understanding about the automotive service center industry and poor...

How Service Centers Can Prepare for Electric Vehicles

service centers
Automotive service centers have to stay on the cutting edge of automotive technology. An advancement the industry has been keeping an eye on in recent years is a trend toward electric cars. In 2018 alone, sales of electric cars rose by 81%, with 361,307...

How to Properly Handle Inbound Service Calls for Greater Profitability

inbound
After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a different dealership than the one...

Increase Service Retention with These Innovative Service Contract Features

service contract
Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service opportunities after the sale. The problem is that most service contracts do not tie a customer to the dealership where...

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

Dealer.comvideo
 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops into their digital strategy is Andy Macleay, Director of digital marketing for Dealer.com. Andy...

How Long Should It Take To Prepare A Sale-Ready Vehicle? – Dennis McGinn, CEO of Rapid Recon

reconvideo
Every dealer knows that the profitability of your used-car inventory largely depends on the speed and efficiency of your reconditioning team. So much so, that NCM has determined that a vehicle depreciates 40 dollars every day it spends in the recon cycle. Joining us...

Building A Vibrant Service Department

service
Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the front line in a busy dealership service department.  Today’s advisors take multitasking to new...

HEADLINES

objectionvideo

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
newscastvideo

Week In Review: Common Complaints of Female Car Buyers and How to Address Them...

CBT News Week In Review for Friday, August 23rd, 2019: The Advantages of Having a Multi-Platform Video Strategy for Your Dealership - Jeff Brown, Force...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...
organic trafficvideo

Organizing Your Organic Traffic

 On today's Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

Do You Have Skin in the Game?

If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...

Leveraging Video For All Occasions

Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...