DealerPRO Training CEO Don Reed on Rebooting Your Fixed-Ops Department

DealerPRO Trainingvideo
With a shortage of technicians, strained advertising budgets, and a national pandemic, it can be tricky for dealers to navigate fixed-ops management. Service drives were largely considered essential services at the height of the pandemic. There was a lot of pressure put on them to make up some of that lost revenue. Here to help us shed some light on these topics is Don Reed, CEO of DealerPRO Training. "Well tell our dealers this is a great time to reboot, and...

Is There Value in Aftermarket Accessories and Performance Upgrades?

accessories
According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year customizing their vehicles. “More than 7.9 million young people customize, modify or upgrade their vehicles each year,” says SEMA Director-Market Research Gavin Knapp. “Their vehicles not only help them get from A to B, they are also an integral part of their social lives.” Of course, vehicle customization is not new to the rising generation. Car enthusiasts...

Technicians Among the Unheralded Heroes in Pandemic Recovery

technicians
Since the middle of March when much of the nation was deeply affected by COVID-19 restrictions, automotive technicians have been keeping the nation running. Prior to April guidance regarding essential businesses, only repairs and maintenance were permitted to operate at dealers in the United States. At the core of any repair business is the technician who can fly under the radar unnoticed and unrecognized. Some dealerships have done well at showing their personal appreciation to technicians who have continued on...

Opportunities for Service Revenue for Road Tripping Clients

road trip
CBT News has reported on the increase of RV sales this spring on travel restrictions. Deloitte Insights published in their State of the Consumer Tracker from June 13th that more than half of respondents planned to travel for leisure in the next three months via hotel or private accommodations. Although domestic air travel is resuming in limited capacities in the pandemic recovery, the trend is that Americans will be hitting the highway for a road trip this summer more...

The Approach Lee Harkins Says Most Dealers are Missing in Fixed-Ops

Lee Harkinsvideo
On today’s show, we’re pleased to welcome back Lee Harkins, President and CEO of M5 Management Services. In this segment, Lee and Jim discuss some practical strategies service departments can implement today. Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. Car Biz Today, the official resource of the retail automotive industry. Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on...

5 Strategies to Raise the Standards of Your Fixed-Ops Department – Michael Roppo

Fixed-Opsvideo
On today’s show, we welcome back  Michael Roppo, President and Director of Dealer Fixed-Ops Consulting and Training at Automotive Domain Results. In this segment, Michael and Jim talk about improving customer service in fixed-ops and the dealership as a whole. Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. Car Biz Today, the official resource of the retail automotive industry. Be sure to follow us on Facebook and Twitter to stay up to...

How to Improve Close Rates on Service Quotes

service
Increasing revenue and improving profitability in your service drive does not necessarily mean more traffic. Efforts to drive more traffic into your drive can be expensive. Furthermore, money spent to attract more customers is wasted if you can’t close the sale once they arrive. Before driving more traffic into your service drive, why not take a look at your quote-to-close ratio? How much work do your service advisors quote out that never gets performed? Improve this metric, and increased profits...

Improving Your Recon Processes in Today’s Climate

recon process
According to the Cox Automotive Auto Market Weekly Summary for June 1, 2020, the used vehicle market has rebounded better than previously forecasted. Compared to May 209, used car sales are up 6 percent year over year. That’s excellent news for one of the largest industries in the United States. However, used car inventory is depleting across the nation as a wholesale auction bottleneck continues. During this time, any pre-owned vehicles arriving at the dealership need to be retail-ready as...

Maintaining Level of Service Consistency Through Pandemic Recovery

consistent
Maintaining a consistent level of service at all times is extremely important to the long-term success of your service department. It only takes one bad experience to drive a customer away, even if previous experiences were positive. These are challenging times we are all living through. Maintaining a consistent service experience for each customer every time can be more difficult now than ever before, with stringent health protocols in place and heightened customer anxiety. Here are some ideas for maintaining a...

Successfully Implementing Technology in the Service Department

technology
During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is over-generalizing the issue, but when it comes to process execution in the service department, it seems to me when things are going great, people act badly. They can get away with more. But when things are going badly, people tend to rise to the occasion and perform better at their job. This phenomenon is encouraging and...

HEADLINES

Tyson Jominyvideo

J.D. Power’s Tyson Jominy Reviews Auto Retail Sales and Trends for July

According to data from J.D. Power, the retail automotive industry is looking at a 14.3 million SAAR for July, which is about 2.5 million...
David Lewisvideo

David Lewis on How Sales Training Has Adapted to a Virtual Environment

In light of recent events, many dealerships are making the jump to virtual retailing and with that, comes a new set of challenges. Bringing...

Peter Welch on Black Representation Among Dealer Body, ‘Absolutely Room For Improvement’

Homer B. Roberts was the first African-American new car dealer beginning in 1923 according to research conducted by historyofaacardealers.com. Roberts opened the gate for...
Sokalvideo

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...