Optimizing Profit in the Body Shop

body shop
The body shop or collision repair industry has slightly diminished, however there are still new shops entering the fray to get their share of the revenue that is out there.  The way the insurance companies deal with these repairs has made it harder for...

Why are You Losing Service Business?

service
If you think back 20-30 years ago, almost every dealership had a body shop. Customers brought their cars to the dealer’s body shop because of the perceived quality of service, and lack of alternative options. With time, independent body shops and nationwide chains grew and...

How to Upsell Preventative Maintenance

preventative maintenance
A dealership must pursue a course to help their customers sustain their vehicles to the utmost degree of maintenance. This is a service that is expected to benefit the customers experience and value from their car. Cars are a substantial investment that people keep...

The Benefits of Employee Recruitment and Development in the World of Fixed-Ops

fixed-ops
Today’s hiring market is rough. Attracting and retaining good employees is more difficult than ever. We live in a world of entitlement and fluid change. Employees who aren’t getting exactly what they want will bolt to a new opportunity much faster than ever before....

Keys to Improving Fixed-First-Visit

fixed first visit
When a customer comes to your service department with a problem, they expect you to fix it. It is your job. Unfortunately, fixing it right the first time does not happen every time.  If you live and work in the world of fixed ops,...

How can Analytics Help your Parts Department?

parts department
This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in the not so distant past. When it comes to new and used vehicle sales, most dealers do a great job...

Should Fixed-Ops have its own Marketing Budget?

fixed-ops
If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on attracting new buyers without any thought as to cultivate those new buyers and turn...

Becky Nixon: The profit you’re missing if you overlook Winter maintenance

wintervideo
Say the low today in Atlanta is 26 degrees and the high is 54. It's not too cold to shutdown a service bay, but where your dealership is, it might be cold enough to at least shut the bay doors. Becky Nixon, host of...

Improving Your Customer’s Experience in the Service Drive

service department
Your service department is a lot like a Doctor’s office. Most of the people that come in would rather be somewhere else. A customer is usually in your service drive either because something broke, or because it’s time for dreaded maintenance. Either way, you...

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score

CSI score
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not because their repair work was done wrong, but because did not like the way...

HEADLINES

Appvideo

Quickly and Easily List and Buy Inventory with New Manheim Express App

May is just around the corner and that means that Manheim is approaching their pilot run with a new mobile application Manheim Express before...
newscastvideo

Offer a Customized Online Experience at Your Dealership | Quickly and Easily List and...

On today's CBT Newscast for Wednesday, April 25th, 2018: Offer a Customized Online Experience at Your Dealership - Paul Wagner, CloudEngage Every dealer wants to make...
online experiencevideo

Offer a Customized Online Experience at Your Dealership – Paul Wagner, CloudEngage

Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul...
content calendar

Does Your Marketing Department Need A Content Calendar?

Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...