The Importance of Having Return Customers in the Service Drive – John Fairchild, Fixed-Ops Expert

return customersvideo
According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent of consumers who purchased or leased from a dealer did not return for service in the past year. So, how can dealers increase sales in the fixed-ops department in...

Three Options to Recruit Techs During the Shortage

technicians
The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or to retire, only 39,000 new techs are coming out of vocational schools. If the shortage hasn’t affected you yet, it’s...

Creating the Perfect Work Environment for Retaining Techs

techs
Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to ten years as auto techs retire or move on into other career paths. The numbers are bleak: to keep the...

How Dealerships Can Overcome the Service Technician Drought – John Fairchild, Fixed-Ops Expert

technician droughtvideo
Every dealer knows that there is a lack of good service technicians in the fixed-ops department. So how can dealership’s proactively prepare themselves to make the best of this situation? Well, our next guest is here to tell us. Today, we speak to John...

Where do we GROW?

services
As the economy continues to heat up, dealerships are increasingly being cramped by lack of available space and staff to accommodate the rush of customers. In a real sense, in many locations, capacity continues to be the main issue in a lot of Dealership’s...

How to Develop a Comprehensive Revenue Growth Plan for Your Fixed-Ops Department – Michael Roppo, Fixed-Ops Director

revenue growthvideo
To increase revenue in today's retail auto industry, many dealers are focusing on boosting profits in the service department. Here to tell us how to develop a comprehensive revenue growth optimization plan is Michael Roppo, director of dealer fixed-ops consulting and training for WithumSmith...

Tesla’s “Start” Program Begins Training the Next Generation of Service Techs

It’s not just how we think of driving that Tesla aims to change, but how we think of mechanics and education as well. As the industry shifts more towards electric vehicles, it’s going to take a new set of skills to service the cars of...

How Outsourcing Digital Vehicle Listings Can Save Time and Money at Your Dealership – Derek Hansen, Manheim

manheim expressvideo
Every dealer knows how crucial it is to make fast and smart decisions about their inventory management. Here to tell us how Manheim Express is bridging the gap to the digital wholesale vehicle marketplace is Derek Hansen, Vice President of Offsite Solutions for Manheim....

How The Process is the Core to Your Business

the process
Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their process. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied customers. Business...

Strategies to Improve Your Dealership’s Recon Turnaround Time – Geoff Meeker, Mercedes-Benz of Buckhead & Dennis McGinn, CEO of Rapid Recon

reconvideo
CBT News was recently on location at Mercedes Benz of Buckhead with General Manager Geoff Meeker and CEO of Rapid Recon, Dennis McGinn to discuss all things recon. VIDEO TRANSCRIPTION: Jim Fitzpatrick:  I know that's a big area that dealers are concerned about. Sometimes dealers don't...

HEADLINES

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Is Your Dealership Getting Fooled by Vanity Metrics? | 7 Tips For Evaluating Your...

Today on CBTNews.com - Wednesday, May 22nd, 2019: Is Your Dealership Getting Fooled by Vanity Metrics? - Jonathan "JT" Thompson, Force Marketing Despite positive page views...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Tip of the Dayvideo

Getting Out of a Rut

In a rut?  It happens to the best of us. Forget about why you’re in it.  Mark gives you three simple steps to get...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...