Fixed-Ops

 After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail veteran Hugh Hathcock knew he wasn’t done with the industry yet. Coming back strong with a brand new reconditioning solutions...

Dealerships pay a lot of attention to sales, service and parts, but where does the detail department fit in? Does it belong to sales? Does it belong to service? This is a common debate at most dealerships. Everybody recognizes that the vehicles need to...

 Generate More Fixed Ops Revenue Using John Fairchild's 5 Step TO Strategy VIDEO TRANSCRIPT:  Jim Fitzpatrick: Thanks so much, John, for joining us. John Fairchild: Yes, sir! Jim Fitzpatrick: Yeah. You had an article recently that caught our eye. It was about the TO method as it relates...

Automotive service centers often get a bad rap for being dishonest or overcharging. This type of misconception about a business can be detrimental. Often, the reasons behind these ways of thinking are a lack of understanding about the automotive service center industry and poor...

Automotive service centers have to stay on the cutting edge of automotive technology. An advancement the industry has been keeping an eye on in recent years is a trend toward electric cars. In 2018 alone, sales of electric cars rose by 81%, with 361,307...

After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a different dealership than the one...

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service opportunities after the sale. The problem is that most service contracts do not tie a customer to the dealership where...

 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to discuss how dealers can integrate fixed-ops into their digital strategy is Andy Macleay, Director of digital marketing for Dealer.com. Andy...

Every dealer knows that the profitability of your used-car inventory largely depends on the speed and efficiency of your reconditioning team. So much so, that NCM has determined that a vehicle depreciates 40 dollars every day it spends in the recon cycle. Joining us...

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt by the advisors who work the front line in a busy dealership service department.  Today’s advisors take multitasking to new...