TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


social media

digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

- December 27, 2019
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
social media

Stop Running from Social Media

- November 28, 2019
 Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy a truck from you. It’s likely...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

- November 27, 2019
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
social media

How Social Media Influencers Are Changing the Auto Industry

- November 15, 2019
As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center. Increasingly, this means turning to social...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

- November 8, 2019
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
social media

Using Social Media to Recruit Top Dealership Talent

- November 7, 2019
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
social media

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

- October 25, 2019
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
charities

Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media

- October 24, 2019
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

- October 2, 2019
On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick....
mobile app

Three Pros and Cons of Developing a Mobile App for Your Dealership

- September 30, 2019
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...