TSLA381.34023.12%
GM90.0703.91%
F12.5450.105%
RIVN14.0900.48%
CYD20.6100.61%
HMC35.9550.175%
TM219.4703.28%
CVNA75.9402.37%
PAG213.2100.85%
LAD310.9702.2%
AN186.4652.465%
GPI269.2207.87%
ABG212.1559.505%
SAH63.4501.74%
TSLA381.34023.12%
GM90.0703.91%
F12.5450.105%
RIVN14.0900.48%
CYD20.6100.61%
HMC35.9550.175%
TM219.4703.28%
CVNA75.9402.37%
PAG213.2100.85%
LAD310.9702.2%
AN186.4652.465%
GPI269.2207.87%
ABG212.1559.505%
SAH63.4501.74%
TSLA381.34023.12%
GM90.0703.91%
F12.5450.105%
RIVN14.0900.48%
CYD20.6100.61%
HMC35.9550.175%
TM219.4703.28%
CVNA75.9402.37%
PAG213.2100.85%
LAD310.9702.2%
AN186.4652.465%
GPI269.2207.87%
ABG212.1559.505%
SAH63.4501.74%

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you’re a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!


Loyalty-Based Sales Strategies

Why service leaders must teach ELR to their teams

Many service managers can't explain effective labor rate (ELR) to their own teams. This number shapes profit in every service department, yet most dealerships treat it as a spreadsheet line nobody teaches. On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, Founder and President of eDealer Solutions, says leaders have to teach ELR in plain terms. Advisor habits, manager overrides, technician documentation and pricing consistency all move the number, she...

How AI can expose dealership friction and improve loyalty 

- October 8, 2026
As artificial intelligence adoption accelerates across retail automotive, many dealership leaders view automated tools as a silver bullet for operational headaches. However, implementing AI without human oversight often amplifies underlying...

AI isn’t replacing loyalty-based sales, it’s strengthening it

- September 3, 2026
Artificial intelligence (AI) is working its way into nearly every corner of business today. Dealerships are no exception, although some are showing some resistance when it comes to adopting AI....

Fostering a culture of modern leadership in auto retail 

- August 6, 2026
The automotive retail environment is experiencing a substantial shift as artificial intelligence tools become integrated into everyday dealership operations. Across sales floors, BDC departments, and service bays, a noticeable divide...

Technician video tips that increase approvals by 30%

- June 24, 2026
Technician inspection videos are among the most powerful trust-building tools in the service department, but only when done right. A rushed, shaky, or confusing video checks a box but does...

Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies

- May 25, 2026
At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody is transforming the service lane through...

Dealers urged to embrace AI and evolving strategies for loyalty-based sales

- April 13, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki, Founder and President of eDealer Solutions. Joining us today is CBT News co-founder Jim Fitzpatrick, who asserts that...

Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula

- March 16, 2026
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...


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