TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%
TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%
TSLA411.1504.72%
GM84.0702.57%
F14.790-0.05%
RIVN16.680-0.08%
CYD51.8301.8%
HMC26.9700.53%
TM180.2205.27%
CVNA68.9004.8%
PAG180.070-0.89%
LAD308.520-4.86%
AN193.3901.86%
GPI325.7400.41%
ABG199.5500.02%
SAH83.710-0.9%

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you’re a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!


Loyalty-Based Sales Strategies

Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies

At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody is transforming the service lane through intelligent scheduling, AI-enhanced communications, and personalized lifecycle management. This strategy ensures customers feel valued and supported, while technicians and advisors operate efficiently and build long-term loyalty. On today's episode of Loyalty-Based Sales Strategies, Kody shares how Richmond Ford is setting...

Dealers urged to embrace AI and evolving strategies for loyalty-based sales

- April 13, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki, Founder and President of eDealer Solutions. Joining us today is CBT News co-founder Jim Fitzpatrick, who asserts that...

Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula

- March 16, 2026
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...

Get faster approvals, build customer trust with effective video MPIs

- December 15, 2025
Sharing video MPIs with customers can improve service department approval outcomes by nearly 30%. On today's episode of Loyalty-Based Sales Strategies, Jen Suzuki, sales trainer and president of eDealer Solutions,...

How sales teams can confidently navigate price objections

- August 28, 2025
Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of...

Why tech-literate teams will thrive in AI-driven dealerships

- July 31, 2025
As artificial intelligence (AI) rapidly reshapes the automotive retail landscape, President and founder of eDealer Solutions, Jen Suzuki, urges dealership leaders to embrace digital transformation, not just with tools, but...

How tailored customer experiences drive loyalty and sales in 2025 

- June 30, 2025
In today’s fiercely competitive auto market, personalized customer interactions aren’t just a nice-to-have; they’re essential. On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, President of eDealer Solutions, reveals how dealerships...

Why service BDC is the ‘heartbeat of the dealership’ – Jen Suzuki

- May 22, 2025
In the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, emphasizes the untapped potential of the service Business Development Center (BDC), calling it “the heartbeat of...