TSLA327.2107.68%
GM87.5500.61%
F14.0200.23%
RIVN16.0500.67%
CYD47.700-1.03%
HMC31.7150.985%
TM189.8802.39%
CVNA70.5602.22%
PAG216.160-0.24%
LAD375.375-0.405%
AN210.400-0.93%
GPI267.940-2.88%
ABG214.670-1.32%
SAH82.990-1.9%
TSLA327.2107.68%
GM87.5500.61%
F14.0200.23%
RIVN16.0500.67%
CYD47.700-1.03%
HMC31.7150.985%
TM189.8802.39%
CVNA70.5602.22%
PAG216.160-0.24%
LAD375.375-0.405%
AN210.400-0.93%
GPI267.940-2.88%
ABG214.670-1.32%
SAH82.990-1.9%
TSLA327.2107.68%
GM87.5500.61%
F14.0200.23%
RIVN16.0500.67%
CYD47.700-1.03%
HMC31.7150.985%
TM189.8802.39%
CVNA70.5602.22%
PAG216.160-0.24%
LAD375.375-0.405%
AN210.400-0.93%
GPI267.940-2.88%
ABG214.670-1.32%
SAH82.990-1.9%

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you’re a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!


Loyalty-Based Sales Strategies

Fostering a culture of modern leadership in auto retail 

The automotive retail environment is experiencing a substantial shift as artificial intelligence tools become integrated into everyday dealership operations. Across sales floors, BDC departments, and service bays, a noticeable divide is forming between staff members actively adopting these modern technologies and those hesitant to engage with them. Often, this hesitation stems not from a lack of capability, but from a lack of structured guidance. In the latest episode of Loyalty Based...

Technician video tips that increase approvals by 30%

- June 24, 2026
Technician inspection videos are among the most powerful trust-building tools in the service department, but only when done right. A rushed, shaky, or confusing video checks a box but does...

Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies

- May 25, 2026
At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody is transforming the service lane through...

Dealers urged to embrace AI and evolving strategies for loyalty-based sales

- April 13, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki, Founder and President of eDealer Solutions. Joining us today is CBT News co-founder Jim Fitzpatrick, who asserts that...

Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula

- March 16, 2026
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...

Get faster approvals, build customer trust with effective video MPIs

- December 15, 2025
Sharing video MPIs with customers can improve service department approval outcomes by nearly 30%. On today's episode of Loyalty-Based Sales Strategies, Jen Suzuki, sales trainer and president of eDealer Solutions,...

How sales teams can confidently navigate price objections

- August 28, 2025
Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of...

Why tech-literate teams will thrive in AI-driven dealerships

- July 31, 2025
As artificial intelligence (AI) rapidly reshapes the automotive retail landscape, President and founder of eDealer Solutions, Jen Suzuki, urges dealership leaders to embrace digital transformation, not just with tools, but...


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