Many service managers can't explain effective labor rate (ELR) to their own teams. This number shapes profit in every service department, yet most dealerships treat it as a spreadsheet line nobody teaches.
On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, Founder and President of eDealer Solutions, says leaders have to teach ELR in plain terms. Advisor habits, manager overrides, technician documentation and pricing consistency all move the number, she...