Home Authors Posts by Grant Cardone

Grant Cardone

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Grant, a national speaker and motivator, is a respected, highly regarded master salesperson whose passion is to teach people how to sell themselves, their products and services regardless of economic climate. His books, audio packages and seminars provide people of all professional backgrounds with the practical tools necessary to achieve high levels of success. Follow him on Twitter @grantcardone.
greeting

Effective Greeting Requires Planning and Professionalism

In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about...
EMI

Want to Be a Top Performing Store? EMI is an Answer

The Cardone Group has always promoted the advantages of early management intervention (EMI) and yet it remains an area where many stores underperform. The...
Sales Processvideo

Don’t Get Lost In Your Own Sales Process

A sales process 'roadmap' is made to keep you on course to close a deal. Sometimes when you stray from the dotted path you...
objectionsvideo

Find Out if Objections Are About Something Else

Objections aren’t always objections from customers, according to Grant.  He suggest listening and agreeing with them, but also figuring out if their objections are...
appointmentsvideo

Appointments = Income

We know time is money, but how much time are you spending on setting appointments?  Grant explains how the two go hand in hand.
sales processvideo

Is your sales process for you or the customer?

Do you even know where your sales process is right now? Grant says if you’re jumping around, then do this. Remember, your sales process...
Grant Cardonevideo

How are you handling objections in your presentation? – Grant Cardone

You’re going to have objections in every step of the car buying process. So, Grant explains how to respond to each one...just in case...
sales strategyvideo

Mix Up Your Strategies

Just like mixed martial arts fighters use an array of moves against their opponent, you need to have the same tools in communicating with...
follow-upvideo

Finding Fortune in the Follow-Up

Do you follow up with your customers? Most salespeople don't even make one follow-up call. Grant Cardone explains why all the money is in...
moneyvideo

Get your Money Right!

You have a great product and work for a great dealership, but Grant says above product knowledge, above sales knowledge, and even above the...
conferences

Why Dealers Should Send Their Employees to These 5 Upcoming Automotive Conferences

Auto dealerships are always looking for new strategies that will help them keep up with (or pass) their competition. Many individuals think of conferences...
leadership

Five Ways Dealership Managers Can Improve Their Leadership Skills

A manager's greatest asset is their leadership skills. A good manager motivates their team, can delegate well and inspires long-term retention. While there are a...
coach

Anybody Can Coach Customer Service if They Have the Right Approach

In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you...
digital marketingvideo

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
work week

Pros and Cons of a 4-Day Work Week for Service Technicians

In 1930, during the Great Depression, economist John Maynard Keynes predicted that a 15-hour workweek would become a reality “within 100 years.” At the...

Hiring the Right People for Your Dealership

On this week's episode of On the Mark, Mark Tewart talks about hiring the right people that improve your dealership culture and environment, making...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...