Home Authors Posts by Grant Cardone

Grant Cardone

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Grant, a national speaker and motivator, is a respected, highly regarded master salesperson whose passion is to teach people how to sell themselves, their products and services regardless of economic climate. His books, audio packages and seminars provide people of all professional backgrounds with the practical tools necessary to achieve high levels of success. Follow him on Twitter @grantcardone.
greeting

Effective Greeting Requires Planning and Professionalism

In all of our interaction with OEM’s and individual dealers the greeting is a key component of the sales process that is talked about...
EMI

Want to Be a Top Performing Store? EMI is an Answer

The Cardone Group has always promoted the advantages of early management intervention (EMI) and yet it remains an area where many stores underperform. The...
Sales Processvideo

Don’t Get Lost In Your Own Sales Process

A sales process 'roadmap' is made to keep you on course to close a deal. Sometimes when you stray from the dotted path you...
objectionsvideo

Find Out if Objections Are About Something Else

Objections aren’t always objections from customers, according to Grant.  He suggest listening and agreeing with them, but also figuring out if their objections are...
appointmentsvideo

Appointments = Income

We know time is money, but how much time are you spending on setting appointments?  Grant explains how the two go hand in hand.
sales processvideo

Is your sales process for you or the customer?

Do you even know where your sales process is right now? Grant says if you’re jumping around, then do this. Remember, your sales process...
Grant Cardonevideo

How are you handling objections in your presentation? – Grant Cardone

You’re going to have objections in every step of the car buying process. So, Grant explains how to respond to each one...just in case...
sales strategyvideo

Mix Up Your Strategies

Just like mixed martial arts fighters use an array of moves against their opponent, you need to have the same tools in communicating with...
follow-upvideo

Finding Fortune in the Follow-Up

Do you follow up with your customers? Most salespeople don't even make one follow-up call. Grant Cardone explains why all the money is in...
moneyvideo

Get your Money Right!

You have a great product and work for a great dealership, but Grant says above product knowledge, above sales knowledge, and even above the...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
voluntary protection productsvideo

How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist...

Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
websitevideo

The Importance of Building Your Dealership’s Website with the User Experience in Mind –...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...