TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%


social media

advertising

Traditional Advertising Is Dead. Or is it?

- September 23, 2019
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their advertising online. As tempting as it...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

- September 19, 2019
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

- September 13, 2019
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
media

Why is Local Media Advertising so Important?

- September 11, 2019
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

- September 10, 2019
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

- September 9, 2019
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

- September 5, 2019
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
social media

6 Video Ideas for Social Media Outreach

- September 4, 2019
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
social media

Five Ways to Figure Out What Social Media Platform is Right for Your Dealership

- August 28, 2019
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

- August 14, 2019
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...