TSLA360.270-6.88989%
GM83.5700.52%
F12.2050.155%
RIVN12.845-0.105%
CYD26.5750.005%
HMC34.0550.605%
TM192.5203.92%
CVNA60.4352.475%
PAG211.10016.31001%
LAD300.79019.3%
AN160.9507.76%
GPI240.72012.35%
ABG171.4309.46%
SAH65.0905.04%
TSLA360.270-6.88989%
GM83.5700.52%
F12.2050.155%
RIVN12.845-0.105%
CYD26.5750.005%
HMC34.0550.605%
TM192.5203.92%
CVNA60.4352.475%
PAG211.10016.31001%
LAD300.79019.3%
AN160.9507.76%
GPI240.72012.35%
ABG171.4309.46%
SAH65.0905.04%
TSLA360.270-6.88989%
GM83.5700.52%
F12.2050.155%
RIVN12.845-0.105%
CYD26.5750.005%
HMC34.0550.605%
TM192.5203.92%
CVNA60.4352.475%
PAG211.10016.31001%
LAD300.79019.3%
AN160.9507.76%
GPI240.72012.35%
ABG171.4309.46%
SAH65.0905.04%


social media

social media

Dealership Social Media Marketing: Four Questions to Determine if a Social Media Platform is Worth It

- October 25, 2019
When it comes to social media, it is reasonable to wonder if it is necessary. Ultimately, it is an excellent practice to question everything when it comes to the marketing...
charities

Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media

- October 24, 2019
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

- October 2, 2019
On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick....
mobile app

Three Pros and Cons of Developing a Mobile App for Your Dealership

- September 30, 2019
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...
advertising

Traditional Advertising Is Dead. Or is it?

- September 23, 2019
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their advertising online. As tempting as it...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

- September 19, 2019
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

- September 13, 2019
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
media

Why is Local Media Advertising so Important?

- September 11, 2019
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

- September 10, 2019
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

- September 9, 2019
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...


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