How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
social media
Why is Local Media Advertising so Important?
20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory...
Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive
According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However,...
Five Must-Have Components for Your Next Successful Dealership E-Newsletter
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
6 Video Ideas for Social Media Outreach
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy
Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of information. Google also revealed that twice...
Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors at Your Dealership
In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While the advent of social media may...
Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team Needs
Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way engagement. The challenge in putting the...
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