Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
charities

Dealerships team up with charitable organizations

Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge fundraising efforts. At the same time, needs have grown, with more people than ever relying on…
Active Driving Assistance

AAA Report Shows How Active Driving Assistance Performs in Real-Life

There’s a lot to look forward to when it comes to fully autonomous vehicles (AVs) like safer roads, reduced greenhouse gas emissions, less traffic, and more time for riders, to name a few. However, while we are on our way…
sales

Carmakers Remain Hopeful Despite Disappointing Q2 Sales Results

Though not unexpected, the continued downward trajectory of car sales this year still hurts. Overall, top brands such as Ford, Fiat Chrysler, and General Motors saw drops of over 30% in comparison to last year. The hope is that as…

Dealers and Digital “Reveals”

Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through YouTube, Facebook, and Twitter. Ford's digital reveal is the latest example of manufacturers using online platforms…
CTAs

Effortlessly Improve Your Calls-to-Action (CTAs)

Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions. They create clear paths to purchase, removing barriers that might…
video testimonials

Benefits of Video Testimonials

Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many benefits they bring. However, now, with many companies struggling to…
customers

Creating Lifetime Customers in Post-COVID-19 Commerce

COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been fundamentally rewritten over the last months. These learned behaviors aren't…
device

Tips for Cross-Device Car Shopper Satisfaction

Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that allow for increasing marketing optimization. However, with the proliferation of devices, things have become a little…
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they followed specific COVID-19 measures. NYSADA's battle to grant dealers this permission is a story playing out…
OEMs

How OEMs Are Adapting to COVID-19

While many aspects of the novel coronavirus remain unknown, one thing that is becoming abundantly clear is that COVID-19 is wreaking havoc on the automotive industry. Economic and social factors have already impacted shopping patterns, and with the spread of…
geofencing

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…

FCA and PSA revise merger due to COVID-19

Fiat Chrysler and PSA announced plans to amend the merger that will launch Stellantis in 2021.  FCA announced in a press release that the amendments were made to address the liquidity impact on the automotive industry due to COVID-19. The…
rental

Hertz navigating bankruptcy, but rental car industry expecting growth

The goliath car rental corporation Hertz Global Holdings continues to battle their way through bankruptcy proceedings post-COVID. On May 22, 2020, Hertz filed for bankruptcy protection in the throes of the pandemic with roughly $19 billion in debt and almost…
Nikola

SEC probing Nikola, shares fall again

Phoenix-based Nikola Corp. is the latest company to be in the SEC’s hot seat after short-seller Hindenburg Research accused it of being engaged in “intricate fraud” by over-exaggerating the capabilities of the electric trucks the company is building. The DOJ…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…

How to integrate diversity into your HR practices and dealership culture

Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the…