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Chana Perton

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Time

Making the Most of Your Time

Right next to your employees, your most valuable resource as a manager is time. However many squander this asset. This usually happens when management...
boss

What to do if Your Boss is a “Bad Leader”

Not every boss will be your favorite, but that doesn’t make them terrible leaders. However, every so often you may find yourself working under...
prepared

Are You Prepared for the Unexpected?

Right now, the economy is smiling on the auto industry. Numbers are up from last year and future tax policies seem to favor car...
customer rapport

How to Instantly Build Customer Rapport

You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately,...
customers

What to Do When Customers Make a Scene

It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will...
automotive market

Is the Strong Economy Masking Automotive Market Challenges?

Recently Edmunds released a report looking at car buying trends for 2018 and forecasting projected sales. They looked comprehensively into patterns across several years and...
New-Vehicle Sales

Cox Automotive Reports an Increase In New-Vehicle Sales

With June just about done, many are releasing their mid-year reports, giving a sort of “State of the Union” for automotive sales. Earlier this...
sales

Are You A Bad Salesperson?

It’s usually easy to tell who’s a great salesperson in a dealership. They’re the one with the employee of the month awards, track records...
employees

Tips On How To Get Employees to Stick With You for the Long Haul

Though clients give you business, employees are the ones that keep you in business. A happy, positively motivated employee base has been proven to...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
managersvideo

Have Your Managers Been Taught to Teach? – Paul Cummings

Who’s teaching the managers and trainers at your dealerships in order to make sure that employee training is effective? In part three of our...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
David Kainvideo

How Transaction Time Can Help Make or Break A Purchase – David Kain

What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
test drive

Six Ways to Use the Test Drive to Secure a Sale

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...