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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and...
social media

6 Video Ideas for Social Media Outreach

Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers...
rejection

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the...
resale value

The Big Winners from the J.D. Power Resale Value Awards

Retaining substantial resale value is a game-changer in the auto industry. "One of the biggest concerns for many new-vehicle owners is depreciation," said Jonathan...
rental

Why Your Dealership Might Consider Working with a Car Rental Company

There are many ways used vehicles make their way to dealerships, but perhaps one of the more unique tracks is through car rental companies. ...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
break the ice

5 Icebreakers That Will Start a Sale Off Right

Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most...
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...