Home Authors Posts by Chana Perton

Chana Perton

143 POSTS 0 COMMENTS
Chana is an freelance journalist for Atlanta Small Business Network
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
mistakes

Common Mistakes in Digital Retailing and How to Avoid Them

Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh,...
youtube

How To Sell More Cars With Youtube

The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
rewards

Customer Rewards Programs: Do They Work?

The short answer is “yes.” The long answer is “yes, but...” As in, yes, customer rewards programs work, but they often aren’t working up...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
turnover

Alleviate Dealership Turnover with These Proven Strategies

High employee turnover creates high costs for dealerships. In addition to the cost of finding a new team member and negotiating a new salary,...
sales goals

A Constructive Approach to Missed Sales Goals

There’s no way of getting around it: as a manager, there will be unpleasant situations that you personally have to deal with. As much...
leasing

Vehicle Leasing: Then and Now

Though it started promising, the end of the new millennium's first decade was a recession that the nation is only beginning to claw out...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
ride-sharevideo

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
F&I

How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...

Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or  any salesperson for that matter). It can decimate...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...