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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network

Dealers and Digital “Reveals”

Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through...
CTAs

Effortlessly Improve Your Calls-to-Action (CTAs)

Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by...
video testimonials

Benefits of Video Testimonials

Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
customers

Creating Lifetime Customers in Post-COVID-19 Commerce

COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we...
device

Tips for Cross-Device Car Shopper Satisfaction

Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that...
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...
OEMs

How OEMs Are Adapting to COVID-19

While many aspects of the novel coronavirus remain unknown, one thing that is becoming abundantly clear is that COVID-19 is wreaking havoc on the...
COVID-19

Carmakers Shifting Gears to Manufacture Critical Supplies in COVID-19 Fight

Manufacturers Ford and General Motors (GM) are joining the fight against COVID-19. The carmakers are partnering with medical supply producers to help scale the...
mistakes

Common Mistakes in Digital Retailing and How to Avoid Them

Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh,...
payments

COVID-19 Relief and Loan Assistance Offered by Car Companies

Automakers are jumping to respond to unique customer needs during the COVID-19 outbreak by providing incentives such as 0% interest and delayed payments.  Though we...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
car

Middle and Upper-Class Car Buyers Spending Actively

The second-quarter car sales reports tell a story that few care to recall. The pandemic response sent more than 45 million Americans into the...
video

Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
recon

Go Find That Car! The Costly Calamity of Misplaced & Idle Recon Inventory

As much as we hate to admit it, we’ve all lost cars – sometimes for days or longer. A car may have been stolen...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...