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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
electric vehicles

Two Standard Oil Companies to Usher in an Age of Electric Vehicles

If you’ve been on the fence about introducing Electric Vehicles (EVs) to your customers, now is the perfect time to get on board. Previously,...
diversity

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...
print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
dealership

Are You Hiring for Skill Sets Your Dealership Needs Most?

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
General Motors

General Motors Names Mark Reuss President

General Motors is ringing in the new year with a new president. Thursday the company announced that Mark L. Reuss, a GM veteran, would...
auto industry

2019 Looking to be a Year of Change in the Auto Industry

Predicting the future is not an easy feat--just ask the writers for 1989’s hit movie Back to the Future Part II. That said, there...
auto industry

Mark Your 2019 Calendars: Here’s What’s Coming Up in the Auto Industry!

January Indianapolis Auto Show Date: Dec. 26, 2018-Jan 1 2019 Location: 100 S Capitol Ave, Indianapolis, IN 46225 Admission: Adults – $7 at the Door Start the year off...
Health and Wellness

Promote Health and Wellness at Your Dealership

Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives....
language

What Your Body Language Says About You On The Sales Floor

Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like...
car buying trendsvideo

Market Predictions and New Car Buying Trends for 2019 – Bill Wittenmyer

It’s crucial for dealers to start the new year off on the right foot, and that begins with being mindful of market predictions and...
F&I

Making Connections in F&I – Sell Yourself Before Selling Product

F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of...
year end

A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
diversity

Why Building Diversity in Your Leadership Rolls is Important

Diversity in the workplace can be a contentious word. Many interpret the directive to mean that a variety of external likenesses need to be...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...

Selling in the Service Drive

On this week's episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off...