Home Authors Posts by Chana Perton

Chana Perton

129 POSTS 0 COMMENTS
Chana is an freelance journalist for Atlanta Small Business Network
auto

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...
jargon

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
FordPass

Ford Focusing on Customers With New Rewards Program

In 2016, Ford launched FordPass stating at the time that they planned “to do for car owners what iTunes did for music fans.” The...
Health and Wellness

Promote Health and Wellness at Your Dealership

Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives....
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
features

The Most Appealing Features for Car Buyers Now

Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram...
USMCA

Eyes on Auto Industry as USMCA Nears Ratification

A cornerstone of the 2016 elections was the North American Free Trade Agreement (NAFTA). Put simply, candidate Trump did not like it. He promised...
team building

How Much Time and Money Do You Waste On Team Building?

Team building is seen as essential to businesses and corporate culture. Every year, businesses large and small shell out hundreds to thousands on company...
SUVs

US Market to Get Fierce Over SUVs

The first quarter of 2019 showed a rough start for almost all brands. Some of the blame goes to factors like weather, low tax...
Natasha del Barriovideo

How to Embrace Industry Change and Adapt to the Needs of Your Customers –...

Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
cash

Converting the Cash Buyer in F&I – It Could Be Easier Than You Think

There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’....
video

Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...

Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of...
vendors

7 Tips For Evaluating Your Vendors

Any business owner will tell you that the success of their business depends greatly on both the vendors and suppliers that they choose. While...
auto

How Innovation is Expanding Entrepreneurial Opportunities in the Retail Auto Industry

It’s an exciting time to be on the road. Not since the days when humans transitioned from equine transit to machine has there been...

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...