Home Authors Posts by Chana Perton

Chana Perton

9 POSTS 0 COMMENTS
summer

Summer Sales Strategies

Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
newscast

Getting Along with Negative Co-Workers

There’s no way around it: sometimes you will have co-workers who are negative, cynical and sarcastic, the type of people who bring the rest...

Seven Sales Books to Read to Improve Your Game

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
customer experience

Enhancing the Customer Experience at Your Dealership

Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
car dealership sale

Making “National Holidays” Work for Your Dealership

There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and...
women

International Women’s Day is March 8th: How Women are changing the Auto Industry

With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the...
Apple CarPlay

Apple CarPlay vs. Android Auto

Android Auto and Apple CarPlay are latest developments in the evolution of automotive connectivity. Both applications pump a small portion of your phone’s functionality...
Car Buyingvideo

Customer Experience Must-Haves in the Car Buying Process

Jim Fitzpatrick of CBT News sits down with Chris Snellgrove, President of Digital Media Nation, to talk about what businesses and dealerships can do...
online financing

Online Financing – Why Customers Like it, and Why They Reward Dealerships When They...

It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like...
Ford

Ford Prepares for 2020 EV Push

Here's a question nobody ever thought to ask: What would happen if the decision makers at one of America's big three automaker's announced one...
f&i education

Educate Your Buyers in F&I and Watch Profits Grow

Car buyers span generations and yet there are huge disparities in how much knowledge each generation has with regard to how financing a car...

Over-Exaggerating Your Physical

"If you can get the blood flowing, you can get the mind going!" Mark Tewart gets you physically and mentally prepared on today's Saturday...

The Advantages of F&I Early Intervention

On this week's episode of F&I Today, Becky Chernek invites Pete MacInnis, , to talk about the advantages of F&I early intervention and why...

Key Aspects of Employee Retention

  Many auto retailers today struggle to keep employees due to competitive landscapes and millennial employment. On this week's Progressive Retail, Cory goes over some...

Growing Through Your Digital Marketing Efforts

On today's episode of Kain & Co., David Kain invites Jason Zoeller, Digital Marketing Manager with Bachman Auto Group in Louisville, Kentucky, to discuss...