Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
leadership

Five Ways Dealership Managers Can Improve Their Leadership Skills

A manager's greatest asset is their leadership skills. A good manager motivates their team, can delegate well and inspires long-term retention. While there are a...
compliance officers

Do Dealerships Really Need Compliance Officers?

The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and...
social media

How Social Media Influencers Are Changing the Auto Industry

As consumer attention fragments among the various pulls of modern-day media, companies are turning to unconventional sources to move their products front and center....
sales satisfaction

Takeaways from J.D. Power’s 2019 U.S. Sales Satisfaction Index Study

J.D. Power just released its annual Sales Satisfaction Index (SSI) Study, and once again, Porsche has topped the list in sales satisfaction for a...
tariffs

New Developments in the On-Going Auto Tariffs Saga

For the last several months, the Trump administration has pushed towards wide-scale tariffs on many imports. The White House sees these measures as part...
social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows...
distractions

Reducing Distractions and Procrastination for Your Dealership Employees

Distractions and procrastination can eat away at vast chunks of time and resources at a dealership. Eliminating them is essential to creating a positive,...
technology

Technology vs. Human Connection: Which One Does Your Dealership Need?

There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying...
convenience

Delivering Convenience and Consistency as Part of the Dealership Experience

Often what makes one dealership stand out from the others is not their product but their service. In today's world of individualized marketing, customers...
breast cancer awareness

Breast Cancer Awareness Month: How Dealerships and OEMs Across the Country Showed Their Support

From pink key chains to custom Mustangs, car dealerships across the country pitched in to bring awareness to breast cancer this October.  With one in...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
profitability

Pillars Of Increased Performance And Profitability

Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...