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Anne Fleming

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Prior to her involvement in the retail automotive industry, Anne spent 20 years in brand and strategic product development for several international consumer product companies. Her leadership training led to her becoming the President and CEO of JoinWomenDrivers.com, the industry’s premier platform for attracting, engaging and increasing sales to women+families through research, ratings and reviews.
customer engagement

The Case For Creating A Director Of Customer Engagement Position

How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
women

Women’s Top Rated Car Brands for 2017

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an...
Women Driversvideo

What women want from your dealership

Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity...

Women Car Buyers: Top Automotive 10 Brands

Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
women shoppers

Convert More Women Shoppers To Trucks From Cars

Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars...

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y...

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...
Women Visit More Dealerships

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...
COVID-19

What the 2008 Recession Can Tell Us About The Impact of COVID-19 on Auto...

Can we learn a bit about the future of the automotive industry from lessons of the past? The recession of 2008 could tell us...

Dealers and Digital “Reveals”

Last Thursday Ford revealed the 2021 F-150 in a prerecorded reveal. The forty-five-minute event was hosted by actor Denis Leary and was streamed through...
initial quality

J.D. Power’s 2020 Initial Quality Study Gives Insight into Customers’ Perceptions

The global leader in automotive insights, J.D. Power, has released the results of their 2020 Initial Quality Survey. The study has identified both Dodge...
Dan Banistervideo

Virginia Nissan Dealer Dan Banister on How to Close the Racial Divide in Retail...

On today’s show, we’re so pleased to welcome Dan Banister, Owner of Banister Nissan of Chesapeake and Banister Nissan of Norfolk in Virginia. In...
marketing manager

Struggles of a Marketing Manager

“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged...

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success driver for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...

May Kerrigan Report: How the Buy/Sell Market Fared in Q1

Today on CBTNews.com for Wednesday, June 10th, 2020: May Kerrigan Report: How the Buy/Sell Market Fared in Q1 Welcome to the Kerrigan Advisors Market Update with...