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Anne Fleming

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Prior to her involvement in the retail automotive industry, Anne spent 20 years in brand and strategic product development for several international consumer product companies. Her leadership training led to her becoming the President and CEO of JoinWomenDrivers.com, the industry’s premier platform for attracting, engaging and increasing sales to women+families through research, ratings and reviews.
customer engagement

The Case For Creating A Director Of Customer Engagement Position

How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
women

Women’s Top Rated Car Brands for 2017

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an...
Women Driversvideo

What women want from your dealership

Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity...

Women Car Buyers: Top Automotive 10 Brands

Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
women shoppers

Convert More Women Shoppers To Trucks From Cars

Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars...

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y...

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...
Women Visit More Dealerships

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
texting

Why Are Service Departments Still Not Texting?

Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means...
datavideo

How automotiveMastermind is Helping Dealers Find the Highest Quality Leads in the Shortest Amount...

On today’s show, we’re pleased to welcome Joe Kacala, Chief Product Officer at automotiveMastermind, a dealership data mining and marketing company. Joe is here...
social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
Howard Hakesvideo

Howard Hakes Reflects on a Successful Year as 2019’s AIADA Chairman

2019 was certainly a busy year for Washington with tariff threats, industry disruptors, and historic trade agreements. And the folks over at AIADA have...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...