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Anne Fleming

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Prior to her involvement in the retail automotive industry, Anne spent 20 years in brand and strategic product development for several international consumer product companies. Her leadership training led to the founding of Women-Drivers.com, which has been featured in the Wall Street Journal, ABC News, USA Today, Working Mother, Smart Money and other national media. Visit her website at Women-drivers.com and follow her on Twitter @Womendrivers.
women

Women’s Top Rated Car Brands for 2017

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an...
Women Driversvideo

What women want from your dealership

Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity...

Women Car Buyers: Top Automotive 10 Brands

Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
women shoppers

Convert More Women Shoppers To Trucks From Cars

Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars...

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y...

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...
Women Visit More Dealerships

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...
Training your staff

Make 2015 the Year of the Woman Car Buyer

Training your staff to be more trustworthy and respectful to female buyers will optimize your sales in the coming year. BY ANNE FLEMING Trust and...
reconditioningvideo

The Importance of Modernizing the Reconditioning Process at Your Dealership – Mike Boyd, Cox...

With used cars expected to play a big part in the 2020 auto market, a modern approach to vehicle reconditioning can shave off days...
dealership

Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...

Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
F&I

Should Sales Handle F&I? Maybe, Maybe Not.

Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was...
best practices

Focusing Efforts When Developing Best Practices at Your Dealership

You may have heard the words “best practices” thrown around at meetings, on memos and during conversations at sales conventions. The term refers to...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Steps to Negotiating

On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Automotive SEO Strategies

On this week's episode of Auto Marketing Now, Brian Pasch discusses the evolution of automotive SEO, the importance of hosting good content on your...