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Anne Fleming

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Prior to her involvement in the retail automotive industry, Anne spent 20 years in brand and strategic product development for several international consumer product companies. Her leadership training led to her becoming the President and CEO of JoinWomenDrivers.com, the industry’s premier platform for attracting, engaging and increasing sales to women+families through research, ratings and reviews.
customer engagement

The Case For Creating A Director Of Customer Engagement Position

How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
women

Women’s Top Rated Car Brands for 2017

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an...
Women Driversvideo

What women want from your dealership

Here are 37 items on women’s New Year’s list when it comes to car dealerships, service visits, and features for 2017. Here’s an opportunity...

Women Car Buyers: Top Automotive 10 Brands

Vital Insights into Key Data Points for Largest Market Segment By Anne Fleming In its first analysis of the top 10 car brands of 2015, Women-Drivers.com...
Chemistry with Women Customers

Creating Great Chemistry With Women Customers

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can...
women shoppers

Convert More Women Shoppers To Trucks From Cars

Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...
ad messages

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars...

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying...
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y...

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...
Women Visit More Dealerships

Why Do Women Visit More Dealerships Than Men?

How to convert extra visits into dollars for your dealership. BY ANNE FLEMING Women visit 30 percent more dealerships than men prior to buying a...
Paul Potratzvideo

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Paul J. Dalyvideo

Paul J. Daly Discusses the Big Takeaways from his Automotive State of the Union...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Paul J. Daly, Founder and CEO of Congruent Story, and...
fixed-ops

How Dealers Can Support Fixed-Ops through the Coronavirus Pandemic

As the coronavirus pandemic stretches from weeks into months, dealers are shifting focus from short-term fixes to long-term plans in order to adapt to...
Brian Benstockvideo

Paragon Honda’s Brian Benstock on Preparing for the Future of Auto Retail Transactions Post-Coronavirus

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Benstock, Partner GM and VP at Paragon Honda and Acura....
Mark Tewartvideo

5 Pieces of Advice from Veteran Trainer Mark Tewart to Weather the Coronavirus

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Mark Tewart, President of Tewart Enterprises, best-selling author of "How...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
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