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Cory Mosley

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opportunitiesvideo

What’s In It For You?

What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your...
opportunityvideo

Maximize Your Opportunity and Deliver The Promise

 What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it...
customer-centricvideo

How a Customer-Centric Process Benefits Your Dealership

Is your sales process dealer-centric or customer-centric?  Cory says you might want to take a look at the customer-centric process that’s designed to benefit...
reviewsvideo

Reviews vs. Referrals

 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your...
video

How Can LinkedIn Referrals Benefit You?

On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you...
sales

Does Your Team Sabotage Themselves? Two Behaviors to Avoid

Self-sabotage doesn’t get talked about nearly enough in our business. In past interviews and posts, I have shared many of the “7 Self Sabotaging...
Cory Mosley Strategyvideo

Re-evaluating Your Engagement Strategy

How do you focus on engagement and what does that really mean to you? Cory says greeting people on the lot is easy, but...
relevancyvideo

How to Maintain Relevancy with Your Customers

 How are you communicating with your customers?  Are they confused because you’re addressing things they’re not interested in hearing about? Cory Mosley tells you...
strategyvideo

The Strategy Built to Help You Win

Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...
social mediavideo

Stop Running from Social Media

Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
video

How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler

We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...