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Cory Mosley

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reviewsvideo

Reviews vs. Referrals

 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your...
video

How Can LinkedIn Referrals Benefit You?

 On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you...
relevancyvideo

How to Maintain Relevancy with Your Customers

 How are you communicating with your customers? Are they confused because you’re addressing things they’re not interested in hearing about? Cory Mosley tells you...
strategyvideo

The CAPI Strategy: Built to Help You Win

 Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...
social mediavideo

Stop Running from Social Media

 Your best friend Bob just bought his son a truck...from the dealership down the street. Don’t be mad at Bob that he didn’t buy...
extra milevideo

Going the Extra Mile and Following Up

 How far are you willing to go when it comes to following up? Cory explains how to go the extra mile, in an effort...
Tip of the Dayvideo

The Idea of Help vs. Service

 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer...
opportunitiesvideo

What’s In It For You?

What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your...
opportunityvideo

Maximize Your Opportunity and Deliver The Promise

 What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it...
customer-centricvideo

How a Customer-Centric Process Benefits Your Dealership

Is your sales process dealer-centric or customer-centric?  Cory says you might want to take a look at the customer-centric process that’s designed to benefit...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
hiring process

Why Your Dealership Needs to Review Its Hiring Process

When numbers start dropping, dealerships might assume that the cause is vehicle trends, fickle customers, or a general economic slump. They may not realize...
video

How to Incorporate Dynamic Video into Your Dealership’s Marketing Strategy – Jeff Brown, Force...

On today’s show, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff discussed the big takeaways from Digital Dealer and how...
voluntary protection productsvideo

How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist...

Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...