Cory Mosley

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communicationsvideo

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…
diversityvideo

How to integrate diversity into your HR practices and dealership culture

Welcome to the first episode of Diversity in Automotive brought to you by TrueCar and CarNow, a weekly CBT News series focused on bringing a unique perspective to the conversation around diversity and inclusion in automotive retail. Hosted by the…
reviewsvideo

Reviews vs. Referrals

 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line. You could find all of our tips from our trainers like Cory…
video

How Can LinkedIn Referrals Benefit You?

 On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you can further build your referral base. VIDEO TRANSCRIPT: I talk to salespeople all over the…
Tip of the Dayvideo

The Idea of Help vs. Service

 Are you helping people just get through the process of buying a car, or are you delivering true service to create a genuine customer experience? Cory explains the difference. VIDEO TRANSCRIPTION: Hi, I'm Cory Mosley and this is your…
customer-centricvideo

How a Customer-Centric Process Benefits Your Dealership

 Is your sales process dealer-centric or customer-centric? Cory says you might want to take a look at the customer-centric process that’s designed to benefit them, not your dealership. VIDEO TRANSCRIPT: Our Tip of the Day comes from Cory Mosley.…
opportunitiesvideo

What’s in it for You?

 What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your opportunities on today's Tip of the Day. VIDEO TRANSCRIPT: I'm Cory Mosley and this is…
opportunityvideo

Maximize Your Opportunity and Deliver The Promise

What’s in it for the customer? That’s an important way to look at the road to the sale. However, Cory suggests looking at it from the perspective of what’s in it for you. VIDEO TRANSCRIPT:  I'd like you to get…
extra milevideo

Going the Extra Mile and Following Up

 How far are you willing to go when it comes to following up? Cory explains how to go the extra mile, in an effort to reap the benefits of your extra hard work. VIDEO TRANSCRIPT:  Today, I want to…
influencer

Becoming The Chief Influencer

In sales, you can use any word or series of words to describe what it takes to get a commitment and close the sale. Personally, I believe it all circles back to influence. In some people’s minds, the word “influence”…
Frankie Floreyvideo

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport Acura of Denville in New Jersey and Automotive News 40…
Cox Automotivevideo

Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data

Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…
automation

Why automation is a crucial tool in today’s auto industry

In today’s fast-paced world, customers expect personalized communication that speaks to their specific needs and grabs their attention. This expectation increases the number of meaningful touches needed between a customer and a sales representative. With a smaller team, how can…
geofencing

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…
Bernie Morenovideo

Bernie Moreno returns to auto retail with new digital technology

While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After taking a step back from the auto industry, Bernie Moreno, president of Bernie Moreno Companies, and…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…