TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

AI search is changing how dealers get found. Here's what that means for your marketing strategy
Sales & Marketing

AI search is changing how dealers get found. Here’s what that means for your marketing strategy

- October 28, 2026
For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online. That goal hasn't changed. The way people search has. AI is reshaping how...
CarEdge CEO: AI shopping tools raise the stakes for dealer pricing transparency
Sales & Marketing

CarEdge CEO on AI shopping tools raising the stakes for dealer pricing transparency

- October 27, 2026
As more consumers turn to AI to research and compare vehicles, dealerships may need to rethink how they present pricing online. Zach Shefska, President and CEO of CarEdge, joins us...
David Spisak says dealers must audit for AI, launches new show on CBT News
Sales & Marketing

David Spisak says dealers must audit for AI, launches new show on CBT News

- October 26, 2026
Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...
Car salesperson performance holds steady as buyer satisfaction slips
Sales & Marketing

Car salesperson performance holds steady as buyer satisfaction slips

- October 26, 2026
On the Dash: Car salesperson performance held steady from Q2 to Q3, CDK found. Ease of Purchase hit its 2026 low in September at 79%. Product expertise and trust scores...
Raul Tomsa brings management experience back to the showroom floor
Sales & Marketing

Raul Tomsa brings management experience back to the showroom floor

- October 23, 2026
For automotive salespeople considering social media, going viral isn't the only measure of success. Raul Tomsa, known online as “Vincierge,” believes consistent content can put a salesperson in front of...
Car shopping is changing: Is your dealership still discoverable
Sales & Marketing

Car shopping is changing: Is your dealership still discoverable

- October 23, 2026
The way consumers search for vehicles is changing, and AI is becoming a bigger part of that process. Traditional search engines, automotive marketplaces and dealership websites remain important, but consumers...
Jeremy Raymaker brings 'Baddie in a Benz' back with a focus on customer connection
Sales & Marketing

Jeremy Raaymaker brings ‘Baddie in a Benz’ back with a focus on customer connection

- October 22, 2026
As vehicle shoppers arrive at dealerships armed with prior online research, pricing information and product comparisons, salespeople need to offer more than answers. Jeremy Raaymaker, Van and Fleet Specialist at...
How dealers can align AI tools with teams to turn leads into deals
Sales & Marketing

How dealers can align AI tools to turn more leads into done deals

- October 20, 2026
AI assistants now answer dealership leads around the clock, but the handoff to a human is where many appointments fall apart. On today’s CBT Live segment, Durran Cage, Founder and...
“Andrea Sells Cadillac” shares the social media habits that bring in buyers
Sales & Marketing

“Andrea Sells Cadillac” shares the social media habits that bring in buyers

- October 14, 2026
Salespeople who skip social media may miss out on a steady source of leads and referrals. Video lets buyers get comfortable with a salesperson well before they walk into the...
Cox Automotive's VinSolutions embeds Fullpath's AI-powered customer data platform directly into mutual clients' CRM
Sales & Marketing

Cox Automotive’s VinSolutions embeds Fullpath’s AI-powered customer data platform directly into mutual clients’ CRM

- October 8, 2026
ATLANTA, Oct. 8, 2026 /PRNewswire/ -- Cox Automotive's VinSolutions, the industry's number one CRM trusted by thousands of dealerships nationwide, today announced a milestone upgrade: All mutual Fullpath and VinSolutions...


Latest Articles

Economic uncertainty puts pressure on Washington to find common ground
Latest Articles 11/04/26

Economic uncertainty puts pressure on Washington to find common ground

Tim Hovik | Midterm results put affordability and trade policy in focus for auto dealers
Latest Articles 11/04/26

Midterm results put affordability and trade policy in focus for auto dealers

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market
Latest Articles 11/04/26

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market

GM's $220 million data scandal: Your car was making money while you were driving
Latest Articles 11/04/26

GM’s $220 million data scandal: Your car was making money while you were driving

Ken Garff acquires Avondale Toyota and One Toyota of Oakland
Latest Articles 11/04/26

Ken Garff acquires Avondale Toyota and One Toyota of Oakland

Toyota operating income expected to rise, BMW cuts profit outlook, Ferrari raises 2026 outlook again
Latest Articles 11/04/26

Toyota income expected to rise, BMW cuts outlook, Ferrari raises 2026 forecast again

Toyota operating income expected to rise for first time in six quarters
Latest Articles 11/04/26

Toyota operating income expected to rise for first time in six quarters

BMW cuts 2026 profit outlook as restructuring costs mount
Latest Articles 11/04/26

BMW cuts 2026 profit outlook as restructuring costs mount

Ferrari raises its 2026 outlook again after a strong third quarter
Latest Articles 11/04/26

Ferrari raises its 2026 outlook again after a strong third quarter

Volvo Cars global fall 16% as China and US demand weakens
Latest Articles 11/04/26

Volvo Cars global fall 16% as China and US demand weakens


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