TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Daymond John on building lasting customer trust - CBT News
Sales & Marketing

Shark Tank star Daymond John’s blunt advice for dealers

- September 4, 2026
 Rising vehicle prices, high interest rates and shifting consumer habits are testing dealers across the country in ways few other industries face today. For an outside perspective on how to...
AI isn't replacing loyalty-based sales, it's strengthening it
Loyalty-Based Sales Strategies

AI isn’t replacing loyalty-based sales, it’s strengthening it

- September 3, 2026
Artificial intelligence (AI) is working its way into nearly every corner of business today. Dealerships are no exception, although some are showing some resistance when it comes to adopting AI....
Rethink the customer journey to capture today's cautious vehicle shoppers
Sales & Marketing

Rethink the customer journey to capture today’s cautious vehicle shoppers

- August 28, 2026
Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...
How CarJiffy prepares dealers for the shift to AI buying
Sales & Marketing

How CarJiffy prepares dealers for the shift to AI buying

- August 20, 2026
CarJiffy is preparing dealers for the shift from AI-powered shopping to AI buying. Since consumers already use AI to shop for vehicles, compare models, evaluate payments, and narrow inventory with...
Capital One reveals how dealers can win over the next-gen of car buyers 
Sales & Marketing

Capital One reveals how dealers can win over the next-gen of car buyers 

- August 12, 2026
With a new generation of car buyers entering the market, their expectations are shifting towards a very different buying experience than previous generations. Joining us on today’s episode of Inside...
Shopping is not buying: Why your website needs to become a 24/7 sales channel
Sales & Marketing

Shopping is not buying: Why your website needs to become a 24/7 sales channel

- August 11, 2026
How many cars did you not sell last night? Not leads. Not VDPs. Vehicles that were on your site after hours, with buyers ready to move forward, but your website...
websites
Sales & Marketing

Shopping is not buying: How CarJiffy turns dealer websites into 24/7 sales channels

- August 6, 2026
Dealership websites stay busy long after the showroom lights go off. Buyers browse inventory, check payments, and compare trade values late into the night, but most websites cannot close the...
Fostering a culture of modern leadership in auto retail 
Loyalty-Based Sales Strategies

Fostering a culture of modern leadership in auto retail 

- August 6, 2026
The automotive retail environment is experiencing a substantial shift as artificial intelligence tools become integrated into everyday dealership operations. Across sales floors, BDC departments, and service bays, a noticeable divide...
How generative engine optimization (GEO) is changing how shoppers find your store
Sales & Marketing

How generative engine optimization is changing how shoppers find your store

- August 5, 2026
From links to answers  For years, search in automotive has meant familiar things: rankings, keywords, pages of links.  Today, underneath all the AI noise, there's a real shift happening. Shoppers are turning...
Priority Commerce's centralized solution to cash flow, compliance and crypto
Sales & Marketing

Priority Commerce Automotive’s centralized solution to cash flow, compliance and crypto

- August 4, 2026
Taking payment on a car deal is more than simply transferring funds. These days dealers are asking their payments partners to handle compliance and give real-time visibility into cash flow....


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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