TSLA381.400-0.21%
GM80.0201.07%
F13.895-0.1%
RIVN15.0700.18%
CYD48.400-0.85%
HMC25.8050.225%
TM167.3850.155%
CVNA66.5501.72%
PAG181.0904.38%
LAD303.1106.03%
AN194.2902.13%
GPI321.3503.1%
ABG203.5204.07%
SAH82.3500.925%
TSLA381.400-0.21%
GM80.0201.07%
F13.895-0.1%
RIVN15.0700.18%
CYD48.400-0.85%
HMC25.8050.225%
TM167.3850.155%
CVNA66.5501.72%
PAG181.0904.38%
LAD303.1106.03%
AN194.2902.13%
GPI321.3503.1%
ABG203.5204.07%
SAH82.3500.925%
TSLA381.400-0.21%
GM80.0201.07%
F13.895-0.1%
RIVN15.0700.18%
CYD48.400-0.85%
HMC25.8050.225%
TM167.3850.155%
CVNA66.5501.72%
PAG181.0904.38%
LAD303.1106.03%
AN194.2902.13%
GPI321.3503.1%
ABG203.5204.07%
SAH82.3500.925%
Join host Collin Carrasquillo as he dives into all things automotive marketing in Marketing Matters. This show explores the latest trends, strategies, and innovations driving the automotive marketing landscape. From digital advertising and social media campaigns to brand building and customer engagement, Carrasquillo brings expert insights and practical advice to help you navigate the fast-paced world of automotive marketing.
Marketing Matters
Make every marketing dollar count with vendor collaboration
Fragmented marketing is holding your dealership back from its full potential. On this episode of Marketing Matters, host Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group, explains how...
How dealerships can capture intent and maximize marketing
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising
In today’s digital-first environment, OTT, or over-the-top advertising, is quickly becoming the most efficient way for dealerships to increase brand awareness. On the latest episode of Marketing Matters, host Colin...
Activate your dealership’s hidden data goldmine with CDPs
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use...
Smart marketing is about the message, not just the frequency
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Colin Carrasquillo’s approach to strengthening vendor relationships
On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger relationships with their vendor partners. With...
How marketing and sales can drive synergy at your dealership – Colin Carrasquillo
In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two critical dealership departments: marketing and sales....
Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...
Why regular website audits are essential for dealership success – Colin Carrasquillo
In this episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director at Nielsen Automotive Group, sheds light on a critical yet often overlooked aspect of dealership management—your website. While many...
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