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Mike Austin

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Mike Austin is a marketing and creative content specialist at Adrack.com and working in Digital Marketing industry since 2009. As a conversion-driven marketer, he is passionate about helping businesses expand their online visibility and reach their goals.
customer engagement

6 Creative Solutions to Drive Customer Engagement in the Auto Industry

The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth...
digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
phone

Get Back to the Phone Basics in the Face of COVID-19

The phone remains a critical tool in every dealership department amidst the chaos of COVID-19. This season of life is unprecedented, challenging, and unpredictable....
Paul Cummingsvideo

Automotive Veteran, Best-Selling Author, and Business Coach Paul Cummings Shares His Unique Perspective on...

Today on CBTNews.com - Thursday, April 2nd, 2020: Best-Selling Author, Business Coach, And Automotive Veteran Paul Cummings Shares His Unique Perspective on the Current Crisis On...
close

Tips If Your Dealership Has to Close Up Shop

The COVID-19 pandemic is hitting America hard with huge numbers of cases coming from Florida, Washington, California, and especially New York and New Jersey....
parts

How COVID-19 is Affecting Parts Departments

With social distancing, isolation, and quarantine efforts dominating news and daily life, coronavirus continues to wreak havoc on the U.S. and world economies. The...
Bernie Moreno

Seven Ways to Maintain a Positive Outlook When Living in Uncertain Times

A lot of unknown elements are challenging us and will continue to for the next few weeks. Not only are there health concerns facing...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...