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Mike Austin

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Mike Austin is a marketing and creative content specialist at Adrack.com and working in Digital Marketing industry since 2009. As a conversion-driven marketer, he is passionate about helping businesses expand their online visibility and reach their goals.
digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
employees

7 Mistakes Managers Make That Demotivate Their Employees

According to research done at the University of California, motivated employees are about 30% more productive than other employees. They are also about 90%...
training

Ford and Bosch Utilizing VR in Mach-E Training

Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...
F&I managers

Turning Pet Peeves into Positives

Pet peeves. We’ve all got ‘em. They course through our veins and pick at our last nerve. Most of us keep them to ourselves,...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
Hansel Auto Groupvideo

How Dealers Can Increase Efficiency and Reduce Turnover in Variable Ops – David Long,...

Here to discuss your return on time, and how dealers can increase efficiency as well as reduce turnover, is David Long, a veteran of...

What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello, everyone,...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

 On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...