TSLA372.020-5.92%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%
TSLA372.020-5.92%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%
TSLA372.020-5.92%
GM82.6302.06%
F12.7100.11%
RIVN15.4700.18%
CYD33.0301.83%
HMC32.9300.74%
TM190.3403.62%
CVNA65.0600.88%
PAG209.6201.65%
LAD316.4206.82%
AN166.9804.09%
GPI252.1804.39%
ABG185.1505.21%
SAH64.9502.47%

Welcome to Mind Your Own Business, a CBT News original series dedicated to the world of car dealers and dealership best practices. Hosted by automotive retailing veteran and founder of Sellchology Jonathan Dawson, this show offers a deep dive into the nuances of car dealership operations. From exploring emerging automotive industry trends and consumer behaviors to examining sales strategies, leadership development, and dealership management, each episode delivers valuable insights to help car dealers stay ahead in a competitive landscape.


Mind Your Own Business

How to incentivize integrity in your dealership

When consultant Jonathan Dawson bought Cherokee Mitsubishi, he took on all the classic headaches of dealership ownership, along with a brand that, while growing, requires a sharp operational strategy to navigate. Now, marking his first full year in the operator’s seat, Dawson shares on today’s Mind Your Own Business episode how unconventional incentive structures are transforming his store’s bottom line. Following a recent feature in Automotive News, Dawson unpacks a policy...

Jonathan Dawson on breaking industry norms to drive loyalty and sales

- March 23, 2026
Six months after acquiring Cherokee Mitsubishi, dealer principal Jonathan Dawson is candid about both progress and missteps as he transitions from industry consultant to retail operator. During the latest Mind...

Jonathan Dawson shares blueprint for relational, referral-driven dealership growth

- February 23, 2026
Welcome to another episode of Mind Your Own Business, hosted by Jonathan Dawson, President of Sellchology. Nearly six months after acquiring a Mitsubishi Cherokee dealership, Dawson reports that the previously...

Dawson’s turnaround blueprint to strengthen dealership culture and performance

- January 19, 2026
After acquiring the struggling Cherokee Mitsubishi in June 2025, host Jonathan Dawson inherited a business losing roughly $100,000 a month, selling fewer than 15 vehicles, and facing the risk of...

Jonathan Dawson on Mission 22 and the principles of elite leadership

- August 14, 2025
In the third and final part of the three-part series on Mind Your Own Business, Jonathan Dawson recaps a Leadership Mastery workshop held at the Pinnacle Training Center in Atlanta....

Jonathan Dawson on amplifying team performance through clarity, efficiency and flexibility

- July 17, 2025
At the most recent Leadership Mastery Workshop, automotive leaders from across the nation gathered to share some of the most powerful leadership principles that transform dealership operations and drive success....

Jonathan Dawson breaks down the three pillars of great leadership

- June 4, 2025
In today's episode of Mind Your Own Business, host Jonathan Dawson outlines three proven, practical principles that make a pivotal difference in dealership profits based on his recent Leadership Mastery...

Mission 22: The proven strategy to maximize your sales floor and team’s productivity

- February 13, 2025
In today's episode of Mind Your Own Business, host Jonathan Dawson breaks down his concept of Mission 22—a game-changing strategy designed to maximize dealership sales performance. The core principle of Mission...

Realign with the basics: shift your team’s focus from quantity to quality

- January 15, 2025
Many sales teams have not fully adapted to the changes in the retail automotive space after the pandemic. In today's episode of Mind Your Own Business, host Jonathan Dawson dives...

Bryan Ferraez discusses insights from the Pinnacle Summit to elevate top performers

- December 18, 2024
In this episode of Mind Your Own Business, host Jonathan Dawson sits down with Bryan Ferraez, vice president and executive manager at Bridgewater Chevrolet, a highly experienced automotive leader with...


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