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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
customersvideo

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
F&Ivideo

Current Trends in F&I with Assurant’s Chad Ammons

On this week's episode of F&I Today, Becky Chernek sits down with Chad Ammons, Vice President of Global Strategy & Innovation with Assurant. Becky...
processvideo

How Your Process Can Make or Break You

  On this week's episode of F&I Today, Becky Chernek discusses how your process can either make or break you and how you can sell more...
trainingvideo

Implementing New Practices Learned in Training

When you send your F&I Manager to school, you hope that they come back with some knew information that could help the dealership. Becky...
visualsvideo

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...
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The Credit Interview

On this week's edition of F&I Today, Becky Chernek discusses the importance of an effective credit interview, how it differs from a customer interview,...
F&I trendsvideo

Current F&I Trends from NADA Show 2019

On this week's episode of F&I Today, Becky Chernek sits down with Frank Lopes, Vice President at FB Digital, at NADA Show 2019. Becky...
F&I profitsvideo

5 Ways To Improve F&I Profits

On this week's episode of F&I Today, Becky Chernek talks about building a relationship with your sales staff, the proper "meet and greet" and improving...
attitudevideo

The Importance of a Winning Attitude

On this week's episode of F&I Today, Becky Chernek discusses the importance of a winning attitude and how your attitude can make you or...
menu sellingvideo

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
tax credits

Trump Budget Aims to End Electric Vehicle Tax Credits

Slipped in amongst other budget saving measures in the 150-page 2020 fiscal year budget proposed by the Trump Administration was “Repeal the qualified plug-in...

Mazda Changing Things Up With New Appointments

Tuesday, Mazda announced announced several leadership changes to its North American Operations. The current CEO and President of Mazda North American Operations (MNAO), Masahiro...
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
car buyers

Six of the Most Innovative Current and Upcoming Connected Car Features

The days of just using your car to get from Point A to Point B are over. Today, cars are not only collections of...
Bruce Tulganvideo

7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce...

CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today's show, Bruce discusses what he calls 'the...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Stop, Look, and Listen

  On today's episode of Straight Talk, David Lewis talks about how you can close more sales and find success by stopping, looking, and listening.

The Reward of Consistent Practice

Nobody gets better on game day. On today's Saturday Morning Sales Meeting, Dave discusses the rewards that come with consistent practice and preparation.

The Power of the First Impression

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...