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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
dream teamvideo

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
F&I specialistvideo

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...
customervideo

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
shared control techniquevideo

The Shared Control Technique with Ted Ings

 When you try to take control of the sale, the customer instinctively pushes back. On this week's episode of F&I Today, Becky Chernek invites...
F&Ivideo

Thinking Outside the F&I Box

Depending on the culture of your dealership, it ma make sense for a salesperson to undertake part of the F&I process. On today's episode...
video

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...
spot decisionsvideo

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...
service contract

Are You Meeting Your VSC Objectives?

I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against...
financingvideo

Converting More Customers to Financing

On this week's edition of F&I Today, Becky Chernek discusses how converting more of your customers to financing can be beneficial in your F&I...
performancevideo

Are You the Reason for Your Dealership’s Lackluster Performance?

  On this week's episode of F&I Today, Becky Chernek asks you if the fish rots from the head down. In other words, are you the...
walk-around videos

How to Use Full-Motion Walk-Around Videos For Dealership Inventory

It's no surprise that marketing trends come and go at a fast pace. The latest and greatest trend to grace dealerships these days is...
productivity

6 Simple Tools To Boost Your Productivity

If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming...
video

Manheim’s Used Vehicle Index: How Your Dealership Can Profit from Current Opportunities – Zo...

Following Manheim's release of the latest edition of the Used Vehicle Value Index, Zo Rahim joins CBT News to discuss current defining factors of...
lateral support

Should You Use Lateral Support as a Service Department Dispatch System?

Lateral support, Simple Support, Teams, Super Groups and Dispatch. Service Department technician production systems must be designed based on the quality and capabilities of...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...

Being Your Customers’ Problem Solver

Every customer has a problem. It's up to you to serve them by being their problem solver. Hear Mark's suggestions for being a problem...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Advice for Buying or Selling a Dealership

On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...