Home Authors Posts by Becky Chernek

Becky Chernek

133 POSTS 0 COMMENTS
Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
stopping the clockvideo

The Importance of Stopping the Clock

 Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of...
digital retailingvideo

Subaru Dealer Adam Arens on How Digital Retailing Can Help the F&I Department

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...
productsvideo

Knowing Your Products Inside and Out

 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek of...
culturevideo

How Your Culture Drives Performance

On this week's episode of F&I Today, Becky Chernek talks about establishing a culture that defines who you are, spiffing salespeople on product sales,...
dream teamvideo

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
f&i managervideo

Getting the F&I Manager Involved

 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
F&I productsvideo

Why Salespeople Should Know Your F&I Products

On this week's episode of F&I Today, Becky Chernek talks to Justin Jarek, General Sales Manager at Boniface-Hiers Chevrolet in Melbourne, Florida. Becky and...
Adam Arensvideo

Subaru Dealer Adam Arens on Training Your Salespeople in More Than Just Sales

On this week's episode of F&I Today, Becky Chernek invites Adam Arens to talk about why training your salespeople in more areas than just...
product salesvideo

Increasing Product Sales By Training Your Sales Department

 On today's Tip of the Day, Becky Chernek talks about how educating your entire dealership on the products you have for sale can increase...
F&I specialistvideo

The Importance of an F&I Specialist

Nowadays, some sales managers are submitting deals to the bank directly, assuming that all they're doing is streamlining the process. On this week's episode...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
service

5 Tips and Strategies for an Effective Service Department Mentoring Program

Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
phone calls

Phone Calls: The Good, the Bad, and the Exceptional

Competition is heating up.  Shoppers are more informed than ever.  Margins are shrinking. Amid the challenges and chaos of a modern dealership, one thing remains...
websitevideo

The Importance of Building Your Dealership’s Website with the User Experience in Mind –...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...