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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
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Knowing Your Products Inside and Out

 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek of...
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How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
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Getting the F&I Manager Involved

 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
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Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
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Help Your F&I Office Perform Consistently with These Key Strategies

On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
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Increasing Product Sales By Training Your Sales Department

 On today's Tip of the Day, Becky Chernek talks about how educating your entire dealership on the products you have for sale can increase...
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Special Guest Kim Skaggs Discusses How to Reduce Mistakes When Registering Your Vehicle

On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss...
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Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
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Addressing the Customer’s Repair Contract Concerns

 On today's Tip of the Day, Becky Chernek talks about creating a roadmap for yourself so that you can easily respond to customers when...
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Is Your F&I Manager on Social Media?

On this week's episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and...
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Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing

 On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim...
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Six Ways to Create More Productive Dealership Staff Meetings

Have you ever received a notification for a staff meeting and dreaded the event? You knew the meeting would take you away from other...
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Tech Trends that Signal the Future of Automotive Retail

It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
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Force Marketing CRO Jeff Brown on CTV, Video Retargeting, and Digital Ad Spend

On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on...
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The Sales and Conversions Benefits of Target Remarketing

If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...

How to Maximize the Service Appointment Process and Retain More Customers

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss how...

What Separates You from Other Salespeople?

Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight...

Eliminating Your Customers’ Fears

 David Lewis talks about understanding and eliminating your customers' fears to help you earn the sale on today's Saturday Morning Sales Meeting.

How Do You Create a Vision Statement?

On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can...