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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
fear factorvideo

How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...
financingvideo

Converting More Customers to Financing

  On this week's edition of F&I Today, Becky Chernek discusses how converting more of your customers to financing can be beneficial in your F&I...
objectionsvideo

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...
menu sellingvideo

Proven Menu Selling Techniques

  On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
credit interviewvideo

The Credit Interview

  On this week's edition of F&I Today, Becky Chernek discusses the importance of an effective credit interview, how it differs from a customer interview,...
customervideo

Meeting the Customer on Their Terms

  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...
sales staff

It’s Not About Volume: Make it happen with what you’ve got!

John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...
processvideo

How Your Process Can Make or Break You

  On this week's episode of F&I Today, Becky Chernek discusses how your process can either make or break you and how you can sell more...
subprime dealsvideo

What are you doing with your Subprime Deals?

  On this week's episode of F&I Today, Becky Chernek explains how what you are doing with your subprime deals will make a difference selling...
dream teamvideo

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
blockchain

Blockchain Technology Really Could Be the Next Big Thing

Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all...
social media

F&I and Social Media – 4 Ways to Boost Profits & Increase CSI

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
conferences

The Ultimate List of Automotive Retail Conferences

Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
f&i

F&I Practices That Won’t Help Your Bottom Line

Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...

How to Harness that “Fear Factor”

What's holding you back from getting to the next level or that promotion as an F&I Director? On this week's edition of F&I Today,...