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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
customersvideo

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
Tip of the Dayvideo

Engaging Early with the Customer

On today's Tip of the Day, Becky Chernek tells you why you should find out why the customer took so long on that timely...
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The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...
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How Your Process Can Make or Break You

  On this week's episode of F&I Today, Becky Chernek discusses how your process can either make or break you and how you can sell more...
online self-deskingvideo

Online Self-Desking

Some dealer advocates say “whatever you do, don’t hand over the reigns to the customer.” Becky warns this might not be the wisest thing...
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Implementing New Practices Learned in Training

When you send your F&I Manager to school, you hope that they come back with some knew information that could help the dealership. Becky...
F&Ivideo

The Advantages of F&I Early Intervention

On this week's episode of F&I Today, Becky Chernek invites Pete MacInnis, , to talk about the advantages of F&I early intervention and why...
f&ivideo

Attracting and Hiring Talent to Advance Your F&I Department

On this week's edition of F&I Today, Becky Chernek invites Tony Troussov, Group F&I Director at Morrie's Automotive Group, to discuss the importance of...
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Retail Balloon vs. Leasing

On today's episode of F&I Today, Becky Chernek discusses whether a retail balloon or leasing is a better choice for the customer.
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The Digital Road to the Sale

On today's episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp's recently launched...
Vehicle Salesvideo

“Supply and Demand Challenges Suggest A Decline in Vehicle Sales Moving Forward” – Jonathan...

The SAAR is once again at around 17 million, however, Trumps's tariff and the sudden hike in interest rates may have a negative impact...
staff meetings

Are You Operating your Staff Meetings In A Way That Actually Helps?

Let’s be honest: no one likes meetings. Generally, we find meetings to be unproductive wastes of time, which we put up with because they’re...
Joseph Michellivideo

Does Your Dealership Experience Meet Your Customer’s Expectations? – Joseph Michelli, NYTimes Best Selling...

Our guest today on the CBT Automotive Network is an expert when it comes to instilling the knowledge and power your business, managers, and...
millennials

The ABCs of Selling to Millennials

Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
talent

Five HR Tools to Find the Best Talent and Streamline the Onboarding Experience

It’s hard to find good people these days. According to data from the U.S. Bureau of Labor Statistics, approximately three million employees have left...

Become Your Own “One-A-Day Vitamin”

Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...

Protecting Your Customers’ Personal Information

When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...

Texting Strategy

Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...