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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
teslavideo

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience They Want

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
Tip of the Dayvideo

Engaging Early with the Customer

On today's Tip of the Day, Becky Chernek tells you why you should find out why the customer took so long on that timely...
customervideo

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...
service contract

Are You Meeting Your VSC Objectives?

I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against...
F&I managervideo

Is Your F&I Manager on Social Media?

 On this week's episode of F&I Today, Becky Chernek explains why the F&I manager at your dealership should be active on social media and...
productsvideo

Knowing Your Products Inside and Out

 If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek explains...
personal informationvideo

Protecting Your Customers’ Personal Information

 When was the last time you checked your safeguard procedures? On today's episode of F&I Today, Becky Chernek talks about protecting your customers' personal...
culturevideo

How Your Culture Drives Performance

On this week's episode of F&I Today, Becky Chernek talks about establishing a culture that defines who you are, spiffing salespeople on product sales,...
f&i managervideo

Getting the F&I Manager Involved

 On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
in the dark

Keep ’em in the Dark!

For years now, we’ve been operating under the dangerous assumption that keeping our sales staff in the dark will somehow protect the “sacred cow.” Dumbing...
rental

How to Run a Successful Dealership Rental Program

Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
CRMvideo

How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland,...

Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
BDCvideo

Revamp Your Dealership’s BDC with These Proven Strategies – Mike Cavanuagh, MAX Digital

On today’s show, we’re pleased to welcome in Mike Cavanaugh, Executive Vice President for MAX Digital, who is here to discuss revamping your BDC...
service

The Power of 4DX in the Service Department!

Working with Service Departments has allowed me to be exposed to many different strategies, techniques, processes as well as the latest technologies, software and...
Becky Chernekvideo

Becky Chernek Discusses How to Adapt Your Dealership’s F&I Department for the Digital Age

Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert,...

Being Transparent During the Deal Proposal

On this week's episode of On the Mark, Mark Tewart urges you not to manipulate or hide any information from the customer during the...

Inspiring Your Customers Through Messaging

On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...

Addressable Advertising on Cable TV

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...