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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
f&i managervideo

Getting the F&I Manager Involved

On today's Tip of the Day, Becky Chernek talks about the benefits of bringing in an F&I Manager in order to get a second...
spot decisionsvideo

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...
attitudevideo

The Importance of a Winning Attitude

On this week's episode of F&I Today, Becky Chernek discusses the importance of a winning attitude and how your attitude can make you or...
leasingvideo

The Benefits of Leasing

On this week's episode of F&I Today, Becky invites Alex Lukas, Business Manager at Baker Motor Company, to discuss leasing and the benefits that...
menu sellingvideo

Proven Menu Selling Techniques

  On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...
Military Lending Actvideo

What’s Happening with the Military Lending Act

  On this week's episode of F&I Today, Becky Chernek invites Jen Reed, Vice President of Automotive Partnerships with Equifax, to discuss what's happening with...
performancevideo

Are You the Reason for Your Dealership’s Lackluster Performance?

  On this week's episode of F&I Today, Becky Chernek asks you if the fish rots from the head down. In other words, are you the...
dead deal filevideo

The Dead Deal File

  On this week's episode of F&I Today, Becky Chernek explains why dead deals must be dealt with properly in order to prevent problems down...
subscription salesvideo

Subscription Sales

  On this week's episode of F&I Today, Becky Chernek goes over the number of benefits that help you build a better relationship with a...
payment packingvideo

Payment Packing

  On today's episode of F&I Today, Becky Chernek goes over how payment packing, when you disclose the initial payment to the customer that includes any...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
appointment

Turning a Phone Call Into an Appointment

It’s no secret that your dealership’s location can pose challenges to running an effective sales process. Situated in congested Chicago, the Berman Infiniti of...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...

Preventing Future Problems For Your Customer

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to...