Tips to improve your social media relationships
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
TSLA357.580-9.58%
GM83.6900.64%
F12.1700.12%
RIVN12.870-0.08%
CYD26.380-0.19%
HMC34.0400.59%
TM193.0254.425%
CVNA59.8901.9295%
PAG211.14516.355%
LAD300.19018.7%
AN162.4009.21%
GPI244.77516.405%
ABG173.39011.42%
SAH65.5805.53%
TSLA357.580-9.58%
GM83.6900.64%
F12.1700.12%
RIVN12.870-0.08%
CYD26.380-0.19%
HMC34.0400.59%
TM193.0254.425%
CVNA59.8901.9295%
PAG211.14516.355%
LAD300.19018.7%
AN162.4009.21%
GPI244.77516.405%
ABG173.39011.42%
SAH65.5805.53%
TSLA357.580-9.58%
GM83.6900.64%
F12.1700.12%
RIVN12.870-0.08%
CYD26.380-0.19%
HMC34.0400.59%
TM193.0254.425%
CVNA59.8901.9295%
PAG211.14516.355%
LAD300.19018.7%
AN162.4009.21%
GPI244.77516.405%
ABG173.39011.42%
SAH65.5805.53%
social media
Best strategies to develop your car dealership’s service business
In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side of the dealership, these statistics should...
CMA’s Liza Borches on how to make a difference and impact lives at a car dealership
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches.
Lopes gets straight to the point and...
Why it’s important to build a personal brand in the automotive industry
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes gets straight to the point posing...
Premier Automotive Group’s Troy Duhon discusses his unique approach to acquiring used cars
The inventory shortages that automotive retail is facing have forced many car dealers to become more creative in the way of sales and acquisitions. Joining us today is Troy Duhon,...
How the pandemic shifted the way Generation Z approaches the workforce
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey,...
Tips on consumer communications in a sales funnel
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...
Auto industry leaders ruffle feathers with recent tweets
Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving...
Study finds interesting correlations between in-car tech and demographics
Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV's interior appointments - especially the touch...
The rise of TikTok: Is it worth the investment at your dealership?
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...
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