The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...
Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving...
Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV's interior appointments - especially the touch...
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held...
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You may have personal accounts on Twitter,...
As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing right now to prepare for success...
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...