TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


social media

sales funnel industry, customers

Tips on consumer communications in a sales funnel

- June 10, 2021
The classic sales funnel's purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this...

Auto industry leaders ruffle feathers with recent tweets

- May 19, 2021
Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving...
tech

Study finds interesting correlations between in-car tech and demographics

- April 8, 2021
Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV's interior appointments - especially the touch...
TikTok

The rise of TikTok: Is it worth the investment at your dealership?

- December 28, 2020
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...
holiday season

Five Ways Your Dealership Team Can Use the Holiday Season to Increase Sales

- December 25, 2020
The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals to close out the year and...

(Part 2) Why you should use YouTube for your fixed ops marketing campaigns

- December 16, 2020
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How simple Facebook auto marketing practices can build consumer excitement

- December 10, 2020
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held...
platforms

Top 3 social media platforms your dealership should actually use

- December 1, 2020
Just because there are many social media platforms out there, that doesn’t mean you should use them all. So where does that leave your dealership? You may have personal accounts on Twitter,...
car dealer

3 key practices every car dealer should apply to their operations today – Frank Lopes

- November 24, 2020
As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing right now to prepare for success...
Frank Lopes

4 marketing moves car dealers should be making right now – Frank Lopes

- November 12, 2020
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.