TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


social media

Javuan Banks discusses how to use social media to attract prospective customers into the dealership to sell more cars.

Turn social media views and likes into more sales – Javuan Banks | Premier Autos of Dallas

- March 7, 2025
Social media has become a priceless tool for car sales and provides a unique way to build rapport with potential customers before they even step foot inside the showroom. In...
Featured Sales & Marketing
As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

- January 10, 2024
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Sales & Marketing Articles
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Sales & Marketing Articles
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.

Public relations for dealerships: when silence isn’t golden

- November 27, 2023
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
Sales & Marketing Articles
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

- November 10, 2023
In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique chance to engage with customers, build...
Sales & Marketing Articles
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for your dealership

- October 30, 2023
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their role has expanded from making mere...
Management & Leadership Articles
Salesperson leverages her online presence to engage with car shoppers

Higher PVR starts with earlier online presence for F&I

- September 25, 2023
Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during the pandemic. Many only had sales...
F&I Articles
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

- August 16, 2023
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...
Sales & Marketing Articles
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

- July 23, 2023
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...
Sales & Marketing Articles
There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

- July 5, 2023
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...
Sales & Marketing Articles


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