How ‘The Good GM’ built a social media strategy around authenticity
Social media has quickly become a major part of how dealerships connect with consumers, but JC Prats (aka The Good GM) uses it for more than just selling cars. The...
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
social media
How to build a high-converting dealership brand on social media
While social media may no longer be just another marketing channel for dealerships, Adrian Gonzalez, General Manager of Payne Edinburg CDJR in South Texas, says it's become a direct connection...
Selling the experience: How documenting a delivery turned into a viral video
Porsche dealerships are selling an experience now, and the camera is part of the process. Delivery day has become marketing, and stores that treat it that way are turning views...
How one dealer uses social media to generate 1,000 leads a month
While many automotive leaders still view social media as little more than a digital billboard to post inventory, Matt Hogan sees it as the modern engine of dealership operations.
As the...
MADA’s NextGen Committee prepares the next wave of Missouri’s automotive leaders
The retail automotive industry faces challenges on nearly every front. Electric vehicles, artificial intelligence (AI), tightening federal regulation, and a new-car affordability crisis are reshaping the business from the ground...
Social media success: A powerful blueprint for dealership dominance
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
Turn social media views and likes into more sales – Javuan Banks | Premier Autos of Dallas
Social media has become a priceless tool for car sales and provides a unique way to build rapport with potential customers before they even step foot inside the showroom. In...
How to electrify your EV marketing strategy
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Public relations for dealerships: when silence isn’t golden
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
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