Wednesday, January 26, 2022
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TikTok

How this Wis. dealership is leveraging 8M+ views on TikTok...

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A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on the platform, can be seen showing their inventory with many appearances from “The Boss” AJ Harb, General Manager of Audi Milwaukee.  With the new year approaching and budgets at the top […]
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Mike Michalowicz

3 essential questions business owners need to ask about their...

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Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be found in his latest book titled, Get Different: Marketing that Can’t Be Ignored. Mike joins us now to reveal what these questions are and how you can […]
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DEI

Sales Manager Erikka Wells discusses the need for more diversity...

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A daycare employee turned sales manager…not a story you hear every day, but that is the reality for Erikka Tiffani Wells. After working her through the automotive industry which began with a bad alternator, Erikka Tiffani Wells now stands as Sales Manager of the Volkswagen of Marion, Co-Founder and Vice President of WOCAN, the Women […]
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Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It’s one that will afford you the opportunity to retain the guest that has trusted your dealership and team for both sales and service over the years and […]
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side of the dealership, these statistics should encourage you. There’s a vast opportunity available if you are willing to implement the best strategies to develop the service business. If this past year […]
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Roger Love

CMA’s Liza Borches on how to make a difference and...

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 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes gets straight to the point and asks Borches, can you really impact lives at a car dealership? Borches says, that’s the only reason they exist. This industry above all […]
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Roger Love

Why it’s important to build a personal brand in the automotive...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes...
Troy Duhon

Premier Automotive Group’s Troy Duhon discusses his unique approach to...

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The inventory shortages that automotive retail is facing have forced many car dealers to become more creative in the way of sales and acquisitions. Joining us today is Troy Duhon, Founder and Owner of Premier Automotive Group, to discuss what business currently looks like from his perspective, and what people can expect from the market […]
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