Tag: social media
Higher PVR starts with earlier online presence for F&I
Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during...
Social media savvy: building an engaging online presence for your dealership
In today's digital age, it is imperative for businesses, including car dealerships, to have a strong online presence. Social media platforms offer a unique...
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
Exploring the impact that social media has on automotive sales
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...
How to electrify your EV marketing strategy
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to...
4 worthwhile social selling methods for dealership sales staff
While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true...
Public relations for dealerships: When silence isn’t golden
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy,...
What to look for when hiring a social media manager for...
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
How car dealers are leveraging TikTok to drive sales [+8 tips...
As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their...
Using strategy and media to differentiate your car dealership
Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
