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As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

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Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.

Public relations for dealerships: when silence isn’t golden

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Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy,...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

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Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

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In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique...
Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for...

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A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
Salesperson leverages her online presence to engage with car shoppers

Higher PVR starts with earlier online presence for F&I

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Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

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In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under...
There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

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While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true...
TikTok for car dealerships

How car dealers are leveraging TikTok to drive sales [+8 tips...

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As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their...