Thursday, September 23, 2021
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Roger Love

CMA’s Liza Borches on how to make a difference and...

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 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes gets straight to the point and asks Borches, can you really impact lives at a car dealership? Borches says, that’s the only reason they exist. This industry above all […]
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Roger Love

Why it’s important to build a personal brand in the automotive...

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Melanie Borden, Vice President of Marketing at LotLinx. Lopes...
Troy Duhon

Premier Automotive Group’s Troy Duhon discusses his unique approach to...

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The inventory shortages that automotive retail is facing have forced many car dealers to become more creative in the way of sales and acquisitions. Joining us today is Troy Duhon, Founder and Owner of Premier Automotive Group, to discuss what business currently looks like from his perspective, and what people can expect from the market […]
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generation z

How the pandemic shifted the way Generation Z approaches the...

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Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey, President and Lead Generational Researcher at The Center for Generational Kinetics, Speaker, and Author, his latest book titled “Zconomy: How Gen Z Will Change the […]
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sales funnel

Tips on consumer communications in a sales funnel

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The classic sales funnel’s purpose is to pull in the most leads possible through a step-by-step process converting the leads to buyers for your vehicles and services. Even though this funnel, invented by E St Elmo Lewis, has been around since 1898, marketers still use it. The theory is that many people will become aware of […]
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving markets — and some investors are worried.” The truth is, even the media are concerned because, unlike decades ago, they aren’t the only funnel of information […]
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tech

Study finds interesting correlations between in-car tech and demographics

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Years ago, in an OEM new product launch focus group, a manufacturer found out that 80% of the consumers were more interested in the SUV’s interior appointments – especially the touch screen – than they were the vehicle’s exterior. When asked why, the answers were all along the same line: “I spend lots of time inside […]
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holiday season

Five Ways Your Dealership Team Can Use the Holiday Season...

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The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals to close out the year and are inspired to support the causes that resonate with them. This situation makes the holiday season an ideal time to try some innovative ways to […]
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(Part 2) Why you should use YouTube for your fixed...

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As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also a time to consider new ways of doing things because the past ways may not be effective. Using YouTube to show customers more content about your services […]
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