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millennials

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
Joseph Michellivideo

Avoid These 5 Outdated Practices to Gain Your Customer’s Trust – Joseph Michelli, NYT...

Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there...
wholesalevideo

What an Increased Demand in Used Vehicles Means for Your Dealership’s Wholesale Acquisition Strategy...

It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here...
tariff

Escalating Tariff Threats Still Loom Over U.S.-China Trade Deal

Last week, President Donald Trump fulfilled his promise of raising tariffs on China from 10% to 25% on about $200 billion of Chinese goods....
Tim Jacksonvideo

CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer...

Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell...

Make This Saturday a Day of Success

Being confident in yourself can make all the difference when it comes to selling a car. Turn today into a powerful day of success...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Consumers Are Ready for a Change… Are You?

On this week's episode of Kain & Co., David Kain invites Todd Smith, 360 Converge, to discuss earning back customer trust, getting rid of...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...