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media

Using strategy and media to differentiate your car dealership

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Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So,...
online ads

5 ways to make your online ads stand out

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In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better...
success

Cure complacency culture and save your car dealership’s reputation

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In some ways, the automotive industry saw some of the most amazing growth and profitability over the last two years. While this is an exciting time for car sales, savvy car dealers have started to pick up on the negative effects. On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology […]
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EVs

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain...

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Trends come and trends go, so what should your team be focused on for continued success in this new year? On today’s edition of Inside Automotive, we’re pleased to welcome back Guy Schueller, Industry Director of Automotive for Twitter, to lend us his insight into what car dealers should concentrate on today. After many debuts […]
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TikTok

How this Wis. dealership is leveraging 8M+ views on TikTok to...

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A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on the platform, can be seen showing their inventory with many appearances from “The Boss” AJ Harb, General Manager of Audi Milwaukee.  With the new year approaching and budgets at the top […]
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Mike Michalowicz

3 essential questions business owners need to ask about their marketing...

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Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be found in his latest book titled, Get Different: Marketing that Can’t Be Ignored. Mike joins us now to reveal what these questions are and how you can […]
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Sales Manager Erikka Wells discusses the need for more diversity efforts...

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A daycare employee turned sales manager…not a story you hear every day, but that is the reality for Erikka Tiffani Wells. After working her through the automotive industry which began with a bad alternator, Erikka Tiffani Wells now stands as Sales Manager of the Volkswagen of Marion, Co-Founder and Vice President of WOCAN, the Women […]
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Schueller

How car dealers can best showcase their value on Twitter

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Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded...
loyalty marketing program

Why your dealership needs a loyalty marketing program

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It’s one that will afford you the opportunity to retain the guest that has trusted your dealership and team for both sales and service over the years and […]
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social media

Tips to improve your social media relationships

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In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would be using the same techniques, except on a different platform called ‘social media’. Today, GM uses consumer interaction to learn “about ways to improve GM […]
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