As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held...
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You may have personal accounts on Twitter,...
As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing right now to prepare for success...
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes,...
On today's show, we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and Corey discuss how to offer value to...
Think about your favorite products. What is it that attracts you to them? Is it the product itself? Is it the messaging around it? It's likely both. When it comes...
While social media and digital channels have become a popular method for potential car buyers to find their ideal vehicle, the data still revealed that walk-ins were still the most...
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes...