Stop Doing Calisthenics in the Showroom
As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in,...
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
magazine-marketing
Increase Sales With This One Tweak
“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you...
A Customer-Centric Approach to Customer Loyalty
We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years –...
Connecting With Your Customers
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
WOWing With a Premium Experience on a Small Budget
Automotive Customer Service Goes a Long Way
By Rian Locadia
I am often asked how a small, family-owned operation with limited budgets can compete with the larger, flashier, corporate stores. It’s something...
Psychology Behind Video Marketing, Emotions and Sales
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Annual Partnerships for Dealerships
Relationships Bring Value Added Benefits
By Russ Chandler
Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There are tons of useful providers out...
LA Car Guy Goes and Sells Green
Mike Sullivan Sells Cars and Spreads the Word about the Environment
By Mary Welch
Mike Sullivan has always been environmentally aware — whether it is surfing, putting in charging stations in his dealership...
Falling into Selling Patterns Won’t Deliver Sales
CHALLENGE YOURSELF
By Cory Mosley
I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single...
Current Retail Automotive Trends and Future Opportunities
Survey shows trends in financing, experience, technology and demographics
By: Byan Ignozzi
PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey brought together and explained retail automotive...
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