Wednesday, December 2, 2020
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showroom

Stop Doing Calisthenics in the Showroom

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As an industry, we’ve dedicated dollars, time and conferences to enhancing our online efforts in order to appeal to today’s shopper. Once we feel our marketing initiatives are dialed in, we sit back and relax. Unfortunately, we’ve overused showroom muscles that are weakening dealership sales. We’ve continued to ignore the painstaking exercises that the customer […]
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internet leads

Increase Sales With This One Tweak

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“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing guy? If so, I want you to repeat after me: “I will never say that again,” since that is a recipe for failure. Please don’t take what I am about to […]
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positive customer experience

A Customer-Centric Approach to Customer Loyalty

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We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years – will not only be making their purchase choices for new and used vehicles online, including financial approvals and payment plans but will have their vehicles […]
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connecting with your customers

Connecting With Your Customers

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Don’t skip this in your Service Drive By John Fairchild When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce yourself? Are you connecting with your customers? These are, of course, the expected reactions Service Advisors should make when customers enter the lane, actions […]
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automotive customer service

WOWing With a Premium Experience on a Small Budget

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Automotive Customer Service Goes a Long Way By Rian Locadia I am often asked how a small, family-owned operation with limited budgets can compete with the larger, flashier, corporate stores. It’s something that I think about a lot. Coming from a few smaller family operations myself, I must say that, as an employee, those dealers […]
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video marketing

Psychology Behind Video Marketing, Emotions and Sales

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It’s All About Emotion By Gina Reuscher In today’s world filled with massive amounts of information and intense competition for consumers’ attention, finding a way to cut through the clutter is critically important. Today’s consumers are largely desensitized to traditional marketing messages; in fact, according to advertising tech firm Unruly, 97% of Internet users don’t […]
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LA Car Guy

LA Car Guy Goes and Sells Green

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Mike Sullivan Sells Cars and Spreads the Word about the Environment By Mary Welch Mike Sullivan has always been environmentally aware — whether it is surfing, putting in charging stations in his dealership or helping convince Tom Hanks to take a Prius to the Oscars back in 2003. Today, as president and CEO of Sullivan Automotive […]
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annual partnerships

Annual Partnerships for Dealerships

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Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There are tons of useful providers out there for dealerships to leverage — providers for marketing, finance, inventory management, lead generation, website management, and the list goes on. In most […]
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selling patterns

Falling into Selling Patterns Won’t Deliver Sales

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CHALLENGE YOURSELF By Cory Mosley I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single sums up our industry, because everyone from the showroom salesperson to the advisor on the service drive has to face that question daily. […]
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Retail Automotive Trends

Current Retail Automotive Trends and Future Opportunities

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Survey shows trends in financing, experience, technology and demographics By: Byan Ignozzi PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey brought together and explained retail automotive trends. This was a cross-functional, global initiative that engaged leaders across the automotive lending industry and provided information on current and future industry […]
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