Home Authors Posts by John Fairchild

John Fairchild

12 POSTS 0 COMMENTS
John has more than 35 years of experience in fixed-operations management and consulting, and trains fixed-ops staff to improve performance and customer service. He started working in auto repair and parts at age 15 and over time held numerous positions at dealerships, including general manager. Visit the website https://fairchildautomotivesolutions.com.
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
customer retention

Should we go after new customers?

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
service drive

7 Specific Skills For Your Service Drive

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
two-way radios

Improving Communication Across the Dealership

Communication is the key to so many facets of life. The timing and energy to properly communicate are especially key to smart business acumen...
service drive

Spot Check Processes in the Service Drive Benefit Everyone

Everyday customers come into your Service Drive, we perform routine maintenance for them and/or repair their cars. We may get them in and out...
service department analysis paralysis

Service Department Analysis Paralysis. How to Make a Decision and Move Forward

Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and...
Excellent Employees

How to Create Excellent Employees

We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is excellent employees. But if you...
Service Department

3 Essentials for Service Department Retail Process Success

A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well...

Taking your Service Department’s Health

Key measures to ensure Service Department Retail Health By: John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...
service department

Should Your Service Department be Open on Sundays?

It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding...

Do Spot Decisions Really Help Sell More Cars?

On this week's edition of F&I Today, Becky Chernek talks about making spot decisions and whether or not they actually help your dealership sell...

The 7 Circles of Internet Sales Success – Training Circle

On today’s episode of Progressive Retail, Cory Mosley continues his series on the 7 Circles of Internet Sales Success by going over the Training...

Opening the Call: What to say to make a good first...

"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...

Lessons in Leadership

What does it take to be a good leader? Mark Tewart gives some tips on how to get the most out of your team...