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John Fairchild

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John has more than 35 years of experience in fixed-operations management and consulting, and trains fixed-ops staff to improve performance and customer service. He started working in auto repair and parts at age 15 and over time held numerous positions at dealerships, including general manager. Visit the website https://fairchildautomotivesolutions.com.
confident

5 Tips to Build Your Confident Sales Approach

We have all met Service Advisors who just seem to be natural at sales. Some people have simply “got it” when it comes to...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
customers

How to Keep Your Customers Coming Back

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
customer retention

Should we go after new customers?

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
service drive

7 Specific Skills For Your Service Drive

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
two-way radios

Improving Communication Across the Dealership

Communication is the key to so many facets of life. The timing and energy to properly communicate are especially key to smart business acumen...
service drive

Spot Check Processes in the Service Drive Benefit Everyone

Everyday customers come into your Service Drive, we perform routine maintenance for them and/or repair their cars. We may get them in and out...
service department analysis paralysis

Service Department Analysis Paralysis. How to Make a Decision and Move Forward

Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and...
Wahlbergvideo

Feature Benefit Selling by Mark Wahlberg

Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  
Finlayvideo

Tariffs or Technology: What Will Have the Biggest Impact on Retail Auto? – Steve...

Steve Finlay, Editor of WardsAuto joins Jim Fitzpatrick in a great discussion about the current effect import tariffs and technology are having on the...
google

How To Get The Most Out Of Google My Business

If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have...
Newscast

What Kind of Salesperson Are You?

Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales...
video

The Three Keys to Attracting and Retaining Talent at Your Dealership – James Boening,...

James Boening, General Manager of Audi South Atlanta, sits down with CBT News to discuss his dealership's strategies for attracting and retaining talent in...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Right Example

On this week's episode of Hard Truths with Dave Anderson we talk about the power of right example. Everybody is already leading by example,...