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John Fairchild

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John has more than 35 years of experience in fixed-operations management and consulting, and trains fixed-ops staff to improve performance and customer service. He started working in auto repair and parts at age 15 and over time held numerous positions at dealerships, including general manager. Visit the website https://fairchildautomotivesolutions.com.
customers

Customers Need to Like You!

In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than...
NO

Why you want customers to tell you NO in the Service Drive

Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
career paths

Keeping Talent Is Key To Success

Keeping Talent Is Key To SuccessFor many years, dealership fixed operations departments have fought to attract and retain qualified talent. I don’t have to...
confident

5 Tips to Build Your Confident Sales Approach

We have all met Service Advisors who just seem to be natural at sales. Some people have simply “got it” when it comes to...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
customers

How to Keep Your Customers Coming Back

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
customer retention

Should we go after new customers?

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
service drive

7 Specific Skills For Your Service Drive

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
pay structure

Should You Shake Up Your Employee Pay Structure for 2019?

A new year is just around the corner, and with it comes the opportunity to make goals and set objectives for the coming year....
auto sales

A Record Drop and Gradual Cooling of Sales: November Auto Sales Trends

On the outset, November 2018 did not seem as if it would be a remarkable departure from the norm. It is typically a nice...
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...

Simple Actions Your Dealership Can Do To Give Back to the Community This Season

Every business needs the support of their local community in order to be as successful as possible. Dealerships are no different. It can be...
car accessories

Some of the Coolest Car Accessories of 2018

We all love a cool accessory for our car, right? This year, we saw some of the most sophisticated accessories yet. Here are a...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.