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data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

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The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
KPIs

KPIs to measure that keep dealership inventory on track

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KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy...
connected consumers automotive

Understanding automotive connected consumers | Amazon Ads

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As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future...
image SEO

Is image SEO important for car dealers?

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From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent...
marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
content marketing calendar

What should be on your dealership’s content marketing calendar?

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Your content marketing calendar helps you plan, manage and execute your advertising and social media marketing strategy to fit your customer's needs. There may...
Purecars digital advertising

Key takeaways from the PureCars 2022 Digital Advertising Survey

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Trying to nail down the right digital advertising strategy for auto dealers is like trying to find clarity in retail sales performance at dealerships....
automotive marketing modern retailing

Glenn Pasch shares automotive marketing insights for modern retailing

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Disruptive marketing strategies are swiftly emerging as the realities of dealership marketing change more quickly than ever. Dealers face a wide range of adjustments,...
Facebook Marketplace

New Facebook Marketplace rule restricts business pages from listing cars

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Facebook’s parent company, Meta, has recently made some changes that will affect car sales on its Facebook Marketplace platform. According to a recent support...
Amazon Ads electric cars

Marketing tips for electric cars and alternative-fuel auto advertisers

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From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...