Tag: Automotive Marketing
4 Ways to Ace the Customer F&I Interview
Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
Making Mentorship Programs that Pay Off
A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
How to Reach and Engage the Connected Customer
There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
How Dealers Can Trim Down Their New Vehicle Inventories this Fall
As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
Confirming and Destroying Stereotypes
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
Lead Generation Equals Dollar Creation
On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...
Educating Your Team to Become Digitally Successful
On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David...
Approaching Digital Retailing Challenges
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...
