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digital marketing

Digital marketing methods for today’s car dealership

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What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
Google SEM

Brian Pasch discusses surprising results from latest Google SEM Report

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Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to discuss some surprising findings and unexpected outcomes from this latest study. Google has managed to avoid a lot of scrutiny over the past 20 years […]
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marketing

Maximizing dealership marketing ROI for the long-term

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While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...
fixed ops marketing

Why new vehicle inventory shortages don’t have to prevent you from...

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Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
influencer marketing

How influencer marketing can benefit your car dealership

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It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be wrong. Dealerships and manufacturers have sold with a “race on Sunday, sell on Monday” mantra for decades through NASCAR. And advertisers have paid for inclusion in movies and TV shows since […]
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Where the auto industry is, and where it needs to...

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Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of Automotive Retail, Bob Lanham who joins us today to discuss key takeaways from the conference. The Digital Marketing Strategies Conference, held earlier this month, is […]
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fixed operations

How car dealers can increase revenue by shifting their focus to...

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There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
content

How to build valuable, digital content for your car-buying audience

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Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about a new sale that’s time-sensitive. There’s absolutely nothing wrong with sending your email list promotions, but it will only resonate with a small portion of […]
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Why customer communication is key for car dealers during tight vehicle...

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Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...

How will car dealership marketing change as OEMs consider creating...

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On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently, Brian Pasch Enterprises Research released a report called Comparing Stellantis E-Shop to Competing Digital Retailing Solutions. In this segment, Pasch shares some findings from the report and reveals how these findings […]
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