Tag: Automotive Marketing
Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected...
As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John,...
Paul J. Daly Discusses the Big Takeaways from his Automotive State of the Union...
As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Paul J. Daly, Founder and CEO of Congruent Story, and...
Tips If Your Dealership Has to Close Up Shop
The COVID-19 pandemic is hitting America hard with huge numbers of cases coming from Florida, Washington, California, and especially New York and New Jersey....
Chris Ourisman and Keith Lemer Discuss Reducing Overhead Expenses During These Uncertain Times
As part of our continuing Coronavirus coverage, we’re pleased to welcome Keith Lemer, Co-founder and CEO of WellNet and Chris Ourisman, President of Ourisman...
Customer Satisfaction Increases but Detriments Expected Due to COVID-19
Earlier this month, J.D. Power released its 2020 Customer Service Index (CSI) Study, which found that customer satisfaction has risen for the fifth year...
Selling Your Customer’s Story to the Bank
Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...
March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...
Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...
The Importance of Confirming Appointments
On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...
Are You Presenting Your Menu the Right Way?
On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
