Tag: Automotive Marketing
Using better marketing to attract better talent
Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the economy, some blame government assistance, or...
Decoding car buyer personas: Understanding emotional triggers and decision-making factors
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective...
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
The role of leasing in a normalizing car market — Aaron...
With signs of pre-pandemic norms returning to the market, car dealers are beginning to consider alternative strategies, such as leasing, to maintain their profit...
Public relations for dealerships: when silence isn’t golden
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy,...
Why customer experience is your dealership’s ultimate marketing tool
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...
Dealers warm up to digital retailing but obstacles persist
The adoption of digital retailing tools among dealers has expanded in 2023, with the percentage of storefronts offering a fully online car-buying experience increasing...
The power and necessity of owning your advertising accounts
Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
4 ways to incorporate QR codes into your dealership marketing strategy
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward...
Entrepreneurial strategies to scale your dealership — Jay Abraham | The...
Dealership managers often struggle to scale their products or services in affordable way, especially when operating independently or in their first few years of...
