Saturday, October 16, 2021
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marketing used cars

How car dealers can win over new customers and retain...

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, shares his tips for acquiring new customers and retaining them in the […]
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dealer

When dealers and partners match talent and tech, consumer experience...

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Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that is seamlessly woven into their everyday lives. They also expect the option to shop while on the go or from their couch, with a scroll […]
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customers

4 psychological phases customers may experience that can prevent a...

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right now. The marketplace is going to shift and here are four psychological stages customers may experience. The first phase is resistance to the price or market. There are customers who are […]
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Greenway Auto COO Casey Coffey discusses benefits of new marketing solution

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On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...
Dawson

Jonathan Dawson on how car dealers can create more value...

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Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for sales teams and managers to understand this in order to be more effective in the market. That’s why each month, right here on CBT News, Jonathan walks us through strategies to […]
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online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need to contend with. Rapid digitalization due to the pandemic led to the growth of online-only retailers. In the first six months of 2020, Carvana, Shift, and Vroom collectively experienced a 36% […]
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marketing reports

How to shift marketing techniques during times of low vehicle...

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On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low and why it’s uncertain when inventory levels will get back to normal. It doesn’t look like until the end of Q2 2022 that inventory levels will start to get more normalized. […]
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CMA’s Liza Borches explains the value of a top-notch customer...

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Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today, more than a century later, the family business has evolved and expanded to what we know today, including 17 franchises in 15 dealerships across Virginia. President and CEO, Liza Borches is […]
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service

Best strategies to develop your car dealership’s service business

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In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side of the dealership, these statistics should encourage you. There’s a vast opportunity available if you are willing to implement the best strategies to develop the service business. If this past year […]
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experience

How reducing friction in the customer experience benefits car dealers

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Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock to anyone that both new and used car buyers found the pared-down shopping process more efficient and less time-consuming. At the core for many shoppers who left the dealership satisfied are […]
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