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customer experiences

How-to Guide: Driving exceptional dealership customer experiences

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As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional...
Three digital tools that improve customer retention

Three digital tools that improve customer retention at your car dealership

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In this edition of the CBT News Power Lunch, anchor Jim Fitzpatrick is joined by Skyler Chadwick, Director of Product Consulting at Cox Automotive’s...
warranties

Why selling extended warranties is good for customer relations

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The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection....
service customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is...
online sales

Increased online sales adoption could signal the in-person experience needs change

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The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more...
loyalty programs

How to use loyalty programs effectively at your car dealership

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In selling products, dealerships have an incredible opportunity to acquire new customers and retain existing ones. But, according to Polk, the sad truth is...
customers

5 areas where dealers can communicate better with customers

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About 90% of loyal dealership clients are still going to consider another brand when the time comes to get a new vehicle. Even if...

5 simple ways to improve customer retention and satisfaction

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If your clients aren’t happy with your services, you won’t be able to keep up with the other Key Performance Indicators (KPIs) that are...
customers

The value lifelong customers bring to your car dealership

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Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store. Research shows that a commitment to building...
live chat

What do customers expect from your car dealership’s live chat solutions?

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Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform...