How to Use F&I to Grow Income Potential
A Team Approach to F&I In The Service Drive
By John Stephens
Coming out of the 2016 NADA Convention, one of the most discussed topics was the importance of F&I and...
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
magazine-marketing
Key measures ensure Service Department Retail Health
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
Too Much Ad Clutter Hurts Online Searches
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times
Better Closing Rates and Customer Satisfaction Among the Benefits
By Pete MacInnis
Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
Make Fixed-Ops Profitable
Stop Waiting, Help is not coming!
By Jeff Cowan
Is your fixed-ops profitable? They should be. Think about it. If people are not buying new cars then they are keeping the ones that...
Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers
Dealers must not equate these broad customer groups with common market segments that they can effectively target.
BY DENNIS GALBRAITH
I hear or read many dealers, their marketers and consultants discuss women...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
Why Are Dealers, GMs The Last At Their Stores To Join The Social Media Party?
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail automotive sector, but the people at...
Take Advantages Of Marketing Tools Available In Google Analytics
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers.
BY ANNE FLEMING
Based on how they approach the car buying process, women buyers tend to identify...
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