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Russ Chandler

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Russ has more than 11 years of experience in auto sales, dealership digital marketing and technology product sales. In his current job, he leads the sales and marketing of automotive apps powered by FATWIN for PERQ, a consumer engagement technology provider.
physical location

Why Your Physical Location Matters and How It Can Be Leveraged Online

If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....
online guided shopping

Online Guided Selling as a Website Strategy

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
consumer experience

Creating a Connected Experience for Website Visitors

Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...

Decoding the Digital Retailing Puzzle

Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership....

Optimizing Your Website for Top-of-Funnel Buyers

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...
annual partnerships

Annual Partnerships for Dealerships

Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There...
creating websites

The Value of Creating Websites For Dealerships

Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in...
ad clutter

Too Much Ad Clutter Hurts Online Searches

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
year end

A Great Beginning Can Influence A Great Year End!

Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we...
ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
Trevor Gilevideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile, Motorcars Honda

The annual NADA show is just around the corner, and just like us here at CBT you're probably gearing up for the great events...
Nissan

New Leadership for Major OEM

As predicted, Nissan's investigation into the alleged Carlos Ghosn scandal has now made its way to the United States. Hans Greibel of Automotive News...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Kerrigan Report: December Capped Off Another Strong Year for Auto Sales

Thanks so much for joining us today for the Kerrigan Market Update. We’re joined today by Erin Kerrigan, founder and managing director of Kerrigan...

Accountability: Achieving More Clarity by Giving More Feedback

On this week’s episode of Hard Truths with Dave Anderson, Dave continues his conversation about accountability, particularly about clarity. Once you have clarity as a manager,...