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Russ Chandler

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Russ has more than 11 years of experience in auto sales, dealership digital marketing and technology product sales. In his current job, he leads the sales and marketing of automotive apps powered by FATWIN for PERQ, a consumer engagement technology provider.
physical location

Why Your Physical Location Matters and How It Can Be Leveraged Online

If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....
online guided shopping

Online Guided Selling as a Website Strategy

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
consumer experience

Creating a Connected Experience for Website Visitors

Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...

Decoding the Digital Retailing Puzzle

Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership....

Optimizing Your Website for Top-of-Funnel Buyers

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...
annual partnerships

Annual Partnerships for Dealerships

Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There...
creating websites

The Value of Creating Websites For Dealerships

Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in...
ad clutter

Too Much Ad Clutter Hurts Online Searches

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...
fixed operations

Fixed-Ops’ Slant on Reconditioning

If a car dealership has a punching bag for frustration, it’s Fixed Operations. So much happens under the Fixed Operations umbrella critical to vehicle...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
peak

How to Take Advantage of the Peak Season Sales

Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking...
cause marketingvideo

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere,...

In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...