Home Authors Posts by Russ Chandler

Russ Chandler

8 POSTS 0 COMMENTS
Russ has more than 11 years of experience in auto sales, dealership digital marketing and technology product sales. In his current job, he leads the sales and marketing of automotive apps powered by FATWIN for PERQ, a consumer engagement technology provider.
physical location

Why Your Physical Location Matters and How It Can Be Leveraged Online

If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....
online guided shopping

Online Guided Selling as a Website Strategy

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
consumer experience

Creating a Connected Experience for Website Visitors

Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...

Decoding the Digital Retailing Puzzle

Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership....

Optimizing Your Website for Top-of-Funnel Buyers

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...
annual partnerships

Annual Partnerships for Dealerships

Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There...
creating websites

The Value of Creating Websites For Dealerships

Third Party Shortcuts May Not Be the Answer To Creating a Website BY Russ Chandler Whether you realize it or not, there’s a tremendous shift occurring in...
ad clutter

Too Much Ad Clutter Hurts Online Searches

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...
recon

The Economic Facts for Automated Recon

Dialing in your recon processes to a three-to-five-day time to line (T2L) turnaround is like making money. In fact, it is about making money...
employees

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
Natasha del Barriovideo

How to Embrace Industry Change and Adapt to the Needs of Your Customers –...

Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
Dr. Randy Rossvideo

Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs...

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the...

The Importance of a Dream Team Concept

On today's episode of F&I Today, Becky Chernek discusses the importance of a Dream Team concept between sales and F&I as well as how you...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

The Power of the First Impression

 On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis and Associates talks about the meet and greet in the service...

April’s Kerrigan Report Reveals Auto Retailers Continue to Grow Despite Flat...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, managing director for Kerrigan Advisors. April's Kerrigan Report tackles higher valuations...