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Russ Chandler

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Russ has more than 11 years of experience in auto sales, dealership digital marketing and technology product sales. In his current job, he leads the sales and marketing of automotive apps powered by FATWIN for PERQ, a consumer engagement technology provider.
lead

Is Your Dealership Using Interactive Lead Forms?

Dealership Internet managers have two primary goals. The first obviously is to sell cars. The second goal (not to be confused as a secondary...
price

Earn Car Buyer Trust: Brand Your Price

Throughout the last few years, dealerships have been extremely proactive about improving the consumer experience. Because so many consumers now do the majority of...
consumers

Engaging Consumers Without Hassling Them

Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...
physical location

Why Your Physical Location Matters and How It Can Be Leveraged Online

If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....
online guided shopping

Online Guided Selling as a Website Strategy

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
consumer experience

Creating a Connected Experience for Website Visitors

Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services...

Decoding the Digital Retailing Puzzle

Balancing the eCommerce Versus Showroom Experience By: Russ Chandler For the longest time, consumers who were ready to buy a car physically went to your dealership....

Optimizing Your Website for Top-of-Funnel Buyers

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...
annual partnerships

Annual Partnerships for Dealerships

Relationships Bring Value Added Benefits By Russ Chandler Most, if not all dealerships have different providers that they work with to ensure things run smoothly. There...
Sean Wolfingtonvideo

How Dealers Can Get Funding to Survive This Crisis and Thrive During the Recovery...

As part of our continuing Coronavirus coverage, we’re pleased to welcome Sean Wolfington, Founder and Chairman of CarSaver and seasoned tech Entrepreneur responsible for...
emotional intelligence

Leadership: Emotional Intelligence Is Critical Right Now

The world has been turned topsy-turvy for automotive industry business leaders due to COVID-19. As I listen and watch reactions, commentary and observe new...
KPAvideo

KPA Launches COVID-19 Resource Center for New Car Dealers

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Zach Pucillo, Mid-Atlantic District Team Supervisor at KPA. In this segment, Zach...
Boniface Hiers Kiavideo

How Boniface Hiers Kia is Changing its Business Strategy to Protect Staff and Serve...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome Justin Jarek, General Manager of Boniface Hiers Kia in Melbourne, Florida....
sales

What Dealers Can Do Where Sales Aren’t Permitted

At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel