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Paul Potratz

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Paul and his team specialize in all aspects of internet marketing. He has been quoted in the New York Times, the Wall Street Journal and the New York Post, and on CBS. He also has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite and Automotive Digital Marketing. Visit his website at www.exclusivelyautomotive.com.
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
internet leads

Increase Sales With This One Tweak

Keeping a firm grasp of how your Internet leads are handled will uncover your sales team’s strengths and opportunities for improvement. BY PAUL POTRATZ “Your...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...
F&I

When Slow Times Can Actually Help F&I

Downtime. No deals. Few ups and just not a lot of activity. Tumbleweeds blowing through the lot. This is every dealer’s nightmare scenario. It...
CRMvideo

Incorporating Your CRM with Your Phone Process to Capitalize on Leads – Mike Haeg

 Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls can help...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...