Home Authors Posts by Paul Potratz

Paul Potratz

2 POSTS 0 COMMENTS
Paul and his team specialize in all aspects of internet marketing. He has been quoted in the New York Times, the Wall Street Journal and the New York Post, and on CBS. He also has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite and Automotive Digital Marketing. Visit his website at www.exclusivelyautomotive.com.
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
internet leads

Increase Sales With This One Tweak

Keeping a firm grasp of how your Internet leads are handled will uncover your sales team’s strengths and opportunities for improvement. BY PAUL POTRATZ “Your...
dealership

Are You Hiring for Skill Sets Your Dealership Needs Most?

The 21st Century is shaping up to be one of great change for the auto industry. In this ever-shifting environment it seems harder than...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
video

How to Tune Up Your Staff’s Health and Keep Them Around for the Long-Haul...

 It’s no secret that healthy employees are more likely to have positive attitudes and more energy to complete tasks at your dealership. Healthy habits...
CAFE standards

Automakers Make Their Pleas to Trump Regarding CAFE Fuel Regulations

According to the Alliance to Save Energy, the implementation of the Corporate Average Fuel Efficiency (CAFE) standards in the 1970’s has continued to create...
F&I

Personality or Sales Ability? Which is More Important for F&I Success?

Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Four P’s of Every Business

this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People, Process,...