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Paul Potratz

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Paul and his team specialize in all aspects of internet marketing. He has been quoted in the New York Times, the Wall Street Journal and the New York Post, and on CBS. He also has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite and Automotive Digital Marketing. Visit his website at www.exclusivelyautomotive.com.
internet leads

Increase Sales With This One Tweak

“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing...
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
home

Do You Have the Infrastructure to Allow Your Agents to Work from Home?

Live engagement has become a vital tool for assisting online car buyers throughout their purchasing process by taking the dealership to the customer. At...
emotional intelligence

Leadership: Emotional Intelligence Is Critical Right Now

The world has been turned topsy-turvy for automotive industry business leaders due to COVID-19. As I listen and watch reactions, commentary and observe new...
F&I

3 Unique Ways F&I Can Leverage the Online Delivery Process During COVID-19

Traditional dealers have struggled in the last few years with how to handle the online F&I process. Many have resisted it but now with...
Paul J. Dalyvideo

Paul J. Daly Discusses the Big Takeaways from his Automotive State of the Union...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Paul J. Daly, Founder and CEO of Congruent Story, and...
Bloombergvideo

Kevin Tynan, Bloomberg Senior Automotive Analyst, Shares His Industry Insight

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Kevin Tynan, Senior Automotive Analyst at Bloomberg Intelligence. In this segment, Kevin...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel