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Paul Potratz

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Paul and his team specialize in all aspects of internet marketing. He has been quoted in the New York Times, the Wall Street Journal and the New York Post, and on CBS. He also has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite and Automotive Digital Marketing. Visit his website at www.exclusivelyautomotive.com.
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
internet leads

Increase Sales With This One Tweak

Keeping a firm grasp of how your Internet leads are handled will uncover your sales team’s strengths and opportunities for improvement. BY PAUL POTRATZ “Your...
Art Sobczakvideo

Sales Call 101: How to Sell Successfully Over the Phone – Art Sobczak, Business...

Practicing cold calling in your BDC is challenging but it can also generate an abundance of leads for your dealership's sales department. Our guest today...
BDCvideo

Revitalize Your BDC in 2019 with These Proven Techniques – David Kain, Kain Automotive

As 2018 quickly comes to a close, dealers’ sights are now set on finishing out the year strong and setting up solid expectations for...
Jeff Shorevideo

Cultivate a Better Relationship with Your Customers Using These Strategies – Jeff Shore,...

The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right...
pay structure

Should You Shake Up Your Employee Pay Structure for 2019?

A new year is just around the corner, and with it comes the opportunity to make goals and set objectives for the coming year....
used cars

Reasons Why Used Cars Have a Stronger Appeal than Ever

According to Edumunds.com and other experts in the industry, used car sales are expected to continue rising through 2020. An estimated 39 million used...

Introducing the Customer to your Service Department

If a customer takes a liking to both the car they are looking at buying and the salesperson that's helping them, it may be...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...