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Paul Potratz

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Paul and his team specialize in all aspects of internet marketing. He has been quoted in the New York Times, the Wall Street Journal and the New York Post, and on CBS. He also has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite and Automotive Digital Marketing. Visit his website at www.exclusivelyautomotive.com.
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
internet leads

Increase Sales With This One Tweak

Keeping a firm grasp of how your Internet leads are handled will uncover your sales team’s strengths and opportunities for improvement. BY PAUL POTRATZ “Your...
recall

Are OEM Recalls Effecting Overall Dealership Sales?

Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...
NO

Why you want customers to tell you NO in the Service Drive

Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
open rate

How To Get A Better Open Rate By Using Email Campaigns

Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success...
cause marketingvideo

Cause Marketing: How to Grow Loyalty Among Your Employees and Clients – Jody Devere,...

In this generation of social activism, consumers are trying to be responsible citizens of the world, and they expect the same from your dealership. According...
accessories

How to Upsell Accessories in your Dealership

Car shoppers are spending roughly $41 billion a year on auto accessories, according to a 2018 report from Reynolds & Reynolds. Yet, retail automotive dealerships...

Make This a Transformational Day

Do what you can to make everyone and everything around you better. Rob Shallenberger is inviting you to make today a transformational day on...

Are You Using Menu Selling for Compliance?

On this week's episode of F&I Today, Becky Chernek asks the question, "Are you using menu selling for compliance?" and goes over other ways...

Competitive Analysis

 Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past...

Being An Unconditional Performer

Many people can have a good day after a good night's sleep or if they're feeling 100 percent. That's called being a "conditional performer."...