Rian Locadia

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Rian has been into automobiles and working in the the automotive servicing business since graduating high school since 2004. Starting with Harley- Davidson and he has worked with the most elite brands in the business. Rian currently works as a service consultant for Nalley BMW in Decatur, GA, where he looks forward to exceeding his clients expectations daily.

Enthusiasm best delivered by the enthusiast

Hire Someone Who Loves Cars By: Rian Locadia The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both sales and service departments. However, the extra business makes for a fast-paced environment in…

The Sales to Service Handoff:

Perfect start to a happy dealership relationship By: Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car ownership experience. The average client views the…
sales to service

The Sales to Service Handoff

Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car ownership experience. The average client views the overall…
automotive customer service

WOWing With a Premium Experience on a Small Budget

Automotive Customer Service Goes a Long Way By Rian Locadia I am often asked how a small, family-owned operation with limited budgets can compete with the larger, flashier, corporate stores. It’s something that I think about a lot. Coming from…

What dealers can expect from an all-virtual NADA Show

The National Auto Dealers Association (NADA) had originally scheduled for its 2021 NADA Show to take place in New Orleans in January. However, the ongoing COVID-19 pandemic has changed the course of the show, moving one of the industry’s biggest…
CPO salesvideo

Cox Automotive analyst Zo Rahim breaks down CPO sales and market forecasts

While dealers struggle with new vehicle inventory, used vehicle sales have become an emphasis for many dealers. Despite this, certified preowned sales have struggled since the beginning of the COVID-19 pandemic.CPO sales have been on the decline ever since stores…

Fiat Chrysler plans to roll out Ram electric pickup

As electric vehicles continue to grow in popularity, More auto brands are jumping on the trend of building new EV models. The latest addition to the EV race is Fiat Chrysler’s Ram brand. During the company’s third-quarter earnings call, FCA…
David Kainvideo

David Kain on adapting your dealership’s BDC to new consumer trends

It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital retailers such as Vroom and Carvana are simplifying the vehicle…
digital marketingvideo

Today’s best digital marketing strategies and practices for car dealers

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic, digital marketing efforts have made a tremendous shift for dealers. Many budgets have been reevaluated, and…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…