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Take your dealership to the next level with this collection of auto retail training articles. Covering fixed ops, sales, F&I, BDC, and management.

Making the Connection: Four Ways to Align your Goals

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your employees, what would you want them to say? Would they be able to connect their answer to your dealership's goals...

How Well Do Your Employees Know Your Dealership’s OEM?

OEM
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to think about anything happening outside...

Seller Beware: Failures in Facebook Listings

listing
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or...

How To Get The Most Out Of Google My Business

google
If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct access to the millions of people that use these platforms. Though it’s agreed that...

Want to Increase Tire Sales? Here’s How to Do it!

tires
With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff Bezos doesn’t want to dominate if there is a profit to be made?  In less than 25 years Amazon has...

What Kind of Salesperson Are You?

Newscast
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many different ways to appeal to customers, and if you’re new to sales, are stuck...

It’s Time to Modernize your Dealership Sales Language

Sales Language
It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught back in 1982 when I started in the auto business.  As difficult as it...

How To Personalize Your Direct Marketing And Get Results

direct marketing
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’ and provides customers with a direct line to their consumers. Smaller companies (or dealerships),...

Four Fundamentals To Help You Survive and Thrive Even With Constant Staff Turnover

phone
The Industry Plague While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book of business with them to their new home. Fleeting employees and customers not only impact potential sales; they also affect dealership...

5 Rules to Make your Meetings More Productive

meetings
Poorly run meetings are a huge time waster in any dealership. Nobody likes to sit through a 3 hour meeting only to wonder what really got accomplished when it is all over. Some may argue that meetings are unnecessary altogether, and blame the meeting...

HEADLINES

Lisa Copelandvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
newscastvideo

Marketing Efforts Designed to Meet the Needs of Female Car Buyers | Keeping Online...

Today on CBTNews.com - Tuesday, August 21st, 2018: Marketing Efforts Designed to Meet the Needs of Female Car Buyers - Lisa Copeland CBT Automotive welcomes back...
autonomous vehicles

Is There a Lack of Enthusiasm for Autonomous Vehicles?

From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
managed floorvideo

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Pros and Cons to a Managed Floor

On this week's Tom Stuker Show, Tom continues his managed floor series with "Pros and Cons to a Managed Floor."

Marketing to Changing Demographics

On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...

What Are You Motivated By?

We all need motivation to keep us going and push us forward. On today's episode of Straight Talk, David Lewis asks, What keeps you...