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Take your dealership to the next level with this collection of auto retail training articles. Covering fixed ops, sales, F&I, BDC, and management.

Should Fixed-Ops have its own Marketing Budget?

fixed-ops
If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on attracting new buyers without any thought as to cultivate those new buyers and turn...

Why the Job Applicant Experience is Critical to Long-Term Success at Your Dealership

job applicants
While 67% of the U.S. workforce would be open to a new career opportunity, only 1% of the workforce would even consider working for an automotive dealership, according to recent data from Hireology and Cox Automotive. With the right hiring strategy and a strong employment...

Blockchain Technology Really Could Be the Next Big Thing

blockchain
Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all very confusing and exciting – and even a little questionable. But what’s often overlooked is that the real value of...

F&I Practices That Won’t Help Your Bottom Line

f&i
Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency and a customer-centric experience to be implemented. In no department is that more necessary than the F&I office. Much of the...

Questions to Ask a New Agency Partner

dealers
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they can save time by requesting the new company to answer a series of questions,...

How to Be (and Stay) a Positive Leader

leader
There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results are often short-lived. Leadership is most effective when driven by love and genuine concern for those being led. Leadership by fear...

Mobile, a Recruitment Must

recruitment
Mobile optimization is a crucial part of finding and hiring the best candidates, as job seekers increasingly demand not only a robust mobile-optimized job search but also the ability to apply from their smartphones. Unfortunately, 45 percent of recruiters offer no mobile application process. Mobile Job Search Numbers While not...

How to NOT Sell Cars in 2018

car buyers
Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a fairly stable economy and a job market that’s improving. While there certainly are car buyers ready with cash in hand,...

Look Back in The Rear View to Illuminate What’s Ahead

F&I
This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales streak, and entered a new post-sales peak era. However, the drop in sales in 2017 doesn’t paint the full picture...

Marketing Strategy for Small Town Dealerships

marketing
Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with the selling tactics and strategies to maximize the number of individuals making purchases. On the other hand, in small towns,...

HEADLINES

newscastvideo

Making Changes and Meeting Customer Expectations | Trump administration tax hike might impact car...

  On today's CBT Newscast for Monday, February 19th, 2018: Michael Anderson: Making Changes and Meeting Customer Expectations Consumers have changed and it’s impacting Car Dealerships. Michael...
cusotmersvideo

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...
customer expectationsvideo

Michael Anderson: Making Changes and Meeting Customer Expectations

  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
sales

4 Opportunities That Create More Sales

Opportunity #1 – Bring your own business To be successful for a long period of time you must create lead generation marketing. Lead generation equals...

Zeroing In On Your Customers’ Wants and Needs

  On this week's episode of Straight Talk, David Lewis talks about how to discover your customers' true wants and needs by asking the right...

Don’t be like everyone else on the demo drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The 7 Circles of Internet Sales Success – The Coaching Circle

On today's episode of Progressive Retail, Cory Mosley discusses how to increase your sales by using the 7 Circles of high profit, high volume...