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Take your dealership to the next level with this collection of auto retail training articles. Covering fixed ops, sales, F&I, BDC, and management.

How to Properly Handle Inbound Service Calls for Greater Profitability

inbound
After all the technological advancements with handling internet leads, the auto industry is still far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a different dealership than the one...

Four Free Digital Marketing Training Resources for You and Your Staff

digital marketing
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring employees to managing your inventory. The same also holds for marketing. Whether you are purchasing a new piece of software...

Effectively Manage Your Internet Leads with These Proven Strategies

internet leads
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily as effective as it is today. What makes it even more important is that, according to the Autotrader 2018 Car...

The 5 Personality Traits That Winning Auto Retailers Have

personality
A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on the bottom. Even among those with great personalities, there are traits that make a salesperson stand out, and smart dealership...

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

trend
What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words come to mind: “more disruption.” This development is not a bad thing, as these trends provide dealers with more opportunities...

Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award

Rising Star Award
ATLANTA, July 12, 2019 – Cox Automotive, in partnership with the National Association of Minority Automotive Dealers (NAMAD), awarded its Rising Star Award to Eddie Hall III, general manager at The Hall Automotive Group in Royal Oak, Michigan. Hall was chosen based on nomination...

How to Promote Diversity and Inclusion in Your Dealership

diversity
There are numerous headlines across print, online and social media platforms addressing the pros of diversity in the workplace. This goes beyond simply meeting a quota to hire women and minorities, particularly for automotive dealerships. Diversity and inclusion in the dealership means bringing a...

How to Build an Authentic Brand

authentic brand
What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price? Not necessarily. These companies are successful because consumers love their brands. Loving a brand goes beyond brand recognition. People don’t buy...

How Dealerships Can Help Reduce F&I Burnout

burnout
There are few jobs within a dealership that have more inherent stress and burnout than the F&I manager. Back in the ‘stone age’, the position was all about pushing as much product as possible, holding the most rate you could get away with, and...

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

stressed
A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace stress is on the rise, and it is impacting the productivity and overall health status of today’s employees. On the...

HEADLINES

newscastvideo

Week In Review: The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising...

 CBT News Week In Review for Friday, July 19th, 2019: The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock,...
frictionvideo

Getting Rid of Friction in the Dealership

 Whether it's between two team members or a team member and a customer, friction is never a good look for your dealership. Glenn Pasch...
movingvideo

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...