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Take your dealership to the next level with this collection of auto retail training articles. Covering fixed ops, sales, F&I, BDC, and management.

Making Connections in F&I – Sell Yourself Before Selling Product

F&I
F&I is the department with the highest profit margin within a dealership and yet consistently seems to rank as the most negative part of the car buying experience among buyers. How can you change that? It can be. As easy as selling yourself first...

A Great Beginning Can Influence A Great Year End!

year end
Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we do to finish out the year strong? By this time in the year most dealer leaders, managers and business owners have...

Cox Automotive Shows Where Dealers Can Improve in Service Lane

service lane
According to Kurt Stephan of Dealer Marketing, service and parts make up between 40% and 45% of a dealer’s profits, meaning the service department is crucial to a dealership’s long-term success. Cox Automotive has released its 2018 Service Industry Study, which also emphasizes the...

Four Automotive Research Reports You Should Be Reading For 2019

study
It is no secret that there is a substantial amount of market information out there, especially concerning the automotive industry. There is always a new article, blog post, or case study to view. Keeping up with all this data can seem overwhelming and almost...

What Incentives Do Your Employees Want the Most?

health care
For the most part, dealership employees want what any employee wants: security. Along with a paycheck, your dealership provides a safety net for employees that they could not provide on their own. With the rise of healthcare costs and fears about retirement savings and...

What Your Body Language Says About You On The Sales Floor

language
Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning are also being heard loud and clear. Non-verbal communication is more effective and absorbed...

Is There Still Value in Print Advertising?

print advertising
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era, it appears as though most consumers turn to their phones, tablets, and assorted devices to research and make purchases. Common...

3 Tips for a Smoother Subprime F&I Experience

subprime
If your dealership works in the subprime space at all, you already understand the challenges that come with these deals. Tighter restrictions on payment, income verification, and a sometimes hostile or uncomfortable exchange between F&I and the borrower. How can this process be easier for...

Three Ways a 25 Percent Tariff Hike Could Impact Dealers and Consumers In 2019

tariffs
Many are wondering what the markets have in store for automakers, dealers, and car buyers in 2019. While there are many factors at play, the picture is not complete without looking at the role the Federal Government plays. One of the main issues many...

6 Simple Tools To Boost Your Productivity

productivity
If you own or work at a company such as a dealership you’re an authorized seller and have a mass amount of business coming through you and or your employees at an almost incessant pace. It can be a challenge to manage daily tasks...

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...