Articles

F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and services that a customer may or may not ever need or use. It’s often an intangible sale. No immediate benefit,...

The best salespeople in any industry have something in common: They get to know you first. They don’t ask you, “What are you interested in buying?” when you walk in the door. It doesn’t matter whether they’re trying to sell you a car, a...

Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone with desire and patience can learn to be a fantastic salesperson. They do this by identifying what makes a great...

Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet has revolutionized how businesses and customers operate. For dealerships, those who have embraced online platforms, generally see them solely as...

Unless you’ve been hiding under a rock for the last several years, you are familiar with Bitcoin and the excitement surrounding blockchain technology. Also known as cryptocurrency, these electronic currencies are becoming more popular as a means of payment. The tricky thing with Bitcoin and...

Trailblazer, Self-starter, Motivator- Rebecca ‘Becky’ D’Amico Chernek has many monickers she’s earned through the years. In 1986, she was hired as the first woman to sell autos for Al Packer Lincoln & Mercury in Baltimore. In 1989, she took on the role of F&I Manager for Ron...

With President Donald Trump's move to impose new tariffs on car materials from foreign suppliers, there has been a massive amount of pushback from individuals and corporations. Despite the satisfactory status of the auto market at the moment, many fear that new tariffs could...

Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their service departments. As the cost of customer acquisition continues to rise, here is a refresher on why return customers are so...

Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying vehicles. However, the service department often gets overlooked and lost in the shuffle of daily operations. By doing a few...

A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article. After you are sure that you need to revamp your website, it might be difficult to figure out how to work with your designer and content creators to create the...