Home Articles

Articles

Take your dealership to the next level with this collection of auto retail training articles. Covering fixed ops, sales, F&I, BDC, and management.

Does Stress Affect Your Sales Results And How To Overcome It?

stress
In today’s economic environment, there is more pressure than ever on businesses across the industries to succeed, thus making the competition fiercer than ever. With longer business hours, layoffs, and uncertainty, it can take a toll on even the highest ranking executives on a...

What is AI and How Can It Benefit My Dealership?

machine learning
When you hear the words Artificial Intelligence (AI) an image of robots, self-driving cars, and super computers probably enter your mind. However, we interact with AI in many ways throughout our day. Apps like Google Maps and Waze use algorithms to analyze traffic flow...

Pros And Cons Of Electronic Pricing Hang Tags

electronic pricing
Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost at full time to scramble around the new and used car lots each day...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they are as genuine as they say they are. Buying a car is one of...

Should Your Service Department be Open on Sundays?

service department
It is no secret that dealership personnel work long hours. The car business is demanding of employees’ time, but it can be equally demanding on relationships and personal life. Because of this, there are still laws in certain locales that limit the number of...

5 Ways to Motivate Your Sales Staff

sales staff
If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing basis is crucial to your dealership’s success. The simplest form of motivation is through respect and words of affirmation. Telling...

How Dealerships Can Leverage Organic and Paid Content on Facebook and Instagram

Facebook
There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account for 11.3 percent of all U.S. ad spending (compared to 10 percent for print). Instagram recently zoomed past the 800...

Writing Great Dealership Job Ads And Who They Attract

job ads
Before the start of any role, the first contact that an individual has with your company is through your job ad posting. Thus, making it a very important first step. A well-written job description can attract a higher number of qualified applicants right from...

Voice Search Engine Optimization for The Automotive Industry

voice search
As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As the Internet blossomed, companies had to optimize their websites to suit all sorts of desktop browsers. After that, as browsing...

Top of Mind Selling Prevents the Lost Sale

tire store
Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are something they do not think about until they need them and then they seem to think of an independent tire...

HEADLINES

Appvideo

Quickly and Easily List and Buy Inventory with New Manheim Express App

May is just around the corner and that means that Manheim is approaching their pilot run with a new mobile application Manheim Express before...
newscastvideo

Offer a Customized Online Experience at Your Dealership | Quickly and Easily List and...

On today's CBT Newscast for Wednesday, April 25th, 2018: Offer a Customized Online Experience at Your Dealership - Paul Wagner, CloudEngage Every dealer wants to make...
online experiencevideo

Offer a Customized Online Experience at Your Dealership – Paul Wagner, CloudEngage

Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul...
content calendar

Does Your Marketing Department Need A Content Calendar?

Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...