Articles

Who are you as a dealership, and what do you stand for? If someone were to ask the above question to one of your employees, what would you want them to say? Would they be able to connect their answer to your dealership's goals...

Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work and attention to detail. There is little time to think about anything happening outside...

Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or...

If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct access to the millions of people that use these platforms. Though it’s agreed that...

With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff Bezos doesn’t want to dominate if there is a profit to be made?  In less than 25 years Amazon has...

Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many different ways to appeal to customers, and if you’re new to sales, are stuck...

It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught back in 1982 when I started in the auto business.  As difficult as it...

Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’ and provides customers with a direct line to their consumers. Smaller companies (or dealerships),...

The Industry Plague While I can’t promise you lower staff turnover, I know this much is true: departing sales agents often take a healthy book of business with them to their new home. Fleeting employees and customers not only impact potential sales; they also affect dealership...

Poorly run meetings are a huge time waster in any dealership. Nobody likes to sit through a 3 hour meeting only to wonder what really got accomplished when it is all over. Some may argue that meetings are unnecessary altogether, and blame the meeting...