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Gina Reuscher

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Gina oversees branding and marketing initiatives at Flick Fusion, and manages partner training and communications. Reuscher has over 20 years experience in digital and affiliate marketing, sales, product development, analytics and performance management.
video marketing

Psychology Behind Video Marketing, Emotions and Sales

It’s All About Emotion By Gina Reuscher In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to...
leadsvideo

The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader

Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing of Autotrader. VIDEO...
study

4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study

When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
sales and service

Improving Your Sales-to-Service Handoff

Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to...
compliance officers

Do Dealerships Really Need Compliance Officers?

The quick answer is yes. Dealerships are required by law to have on-site compliance officers. Compliance officers help protect dealerships from violating state and...
leadership

Five Ways Dealership Managers Can Improve Their Leadership Skills

A manager's greatest asset is their leadership skills. A good manager motivates their team, can delegate well and inspires long-term retention. While there are a...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...