Gina Reuscher

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Gina oversees branding and marketing initiatives at Flick Fusion, and manages partner training and communications. Reuscher has over 20 years experience in digital and affiliate marketing, sales, product development, analytics and performance management.
video marketing

Psychology Behind Video Marketing, Emotions and Sales

It’s All About Emotion By Gina Reuscher In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically important. Today's consumers are largely desensitized to traditional…
Rock Andersonvideo

How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined…
Andrew Gardnervideo

How to ensure your dealership’s customer experience and buying journey sync up – Andrew...

As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation? What can you do to stay ahead of the curve and continue to provide a high…
rental

Hertz navigating bankruptcy, but rental car industry expecting growth

The goliath car rental corporation Hertz Global Holdings continues to battle their way through bankruptcy proceedings post-COVID. On May 22, 2020, Hertz filed for bankruptcy protection in the throes of the pandemic with roughly $19 billion in debt and almost…
Cox Automotivevideo

Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data

Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…
charities

Dealerships team up with charitable organizations

Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge fundraising efforts. At the same time, needs have grown, with more people than ever relying on…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…