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For dealers, the online car buying process is a fast-moving game. Trends and customer preferences are constantly changing.

It’s time to mystery shop your dealership’s online car buying process

While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...
Explore the significance of price ratings, understand their impact on dealerships, and discover how customers use them for buying decisions.

Do car buyers take online price ratings seriously?

Whether used car managers like it or not, the car price rating systems on websites like CarGurus and are meant to be a...
In this article, we will de­lve into the effectiveness of online vehicle me­rchandising and provide practical tips to help you achieve success in this crucial area.

7 tips for enhancing your dealership’s online vehicle merchandising strategy

In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely...
Now’s the time for dealerships to adapt to market disruptions, while also finding success in the face of economic uncertainty.

Selling cars despite the current economic uncertainty

Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...
online In this article, we’ll explain why photos are one of the most crucial elements of new and used automotive marketing.

Tips and tricks for creating topnotch merchandising photos

I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...
By marrying online innovations with the hands-on experiences they excel at, dealerships can craft a future-ready, holistic EV buying journey.

Creating a seamless online-to-offline EV buying experience

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...
Deep website personalization is the key to generating more leads and more return shoppers, and so many dealers are falling behind.

Website personalization is the key to attracting the modern car buyer

The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...
Digital retailing is about efficiency, which incorporates both speed and quality to enhance the overall car buying experience.

Does speed hurt quality? Taking a closer look at digital retailing

Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker....
Customers are ready for digital retailing experiences, partly due to the disruption by COVID-19 and technological advancements.

Virtual tours and contactless delivery: how to embrace digital retailing

COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...
As the digital landscape evolves and regulations tighten around third-party data, car dealers are embracing unconventional advertising strategies. 

Non-traditional Advertising: Thinking outside the box for dealership success

Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...