Tag: digital retailing

While you may use mystery shopping to assess your dealership’s in-person sales, do you take the same measures for online car buying? Failing to...

Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a...

In today's fast-paced digital age­, having a robust strategy for showcasing your dealership’s vehicles online­ is not just a passing trend – it's absolutely...

Automotive retailers have seen a massive upheaval in recent years. Between the effects of the COVID-19 pandemic, inflationary concerns, higher borrowing costs, and general...

I don’t feel like I am overstating anything when I say that photos are extremely important when trying to showcase a vehicle for sale...

Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...

The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...

Somewhere between the so-called “normal,” “COVID normal,” and “new normal,” we got it into our heads that it’s okay to be an order taker....

COVID-19 changed everything, including how we shop. As a result, many industries have had to embrace online shopping. According to the National Library for...

Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...