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virtual sales manager

How a virtual sales manager can improve dealership operations –...

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As remote work and virtual meetings become the norm, dealers must be able and willing to meet the expectations set by consumers. John Connelly, President and Owner of Acura Columbus (Ohio), is meeting those expectations with a virtual sales manager. Connelly joins the show to talk about the virtual experience and how digital retailing has […]
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Brian Pasch

Brian Pasch on the benefits of transparency in modern retailing

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Today, we welcome back auto marketing expert Brian Pasch to the show. Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now. Pasch has spent many years in the industry, and he is now specifically focused on helping dealers improve their digital retailing and digital marketing strategies.  […]
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mobile

The importance of a mobile-friendly shopping experience

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Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last few years due to digital technologies and evolving habits. And the trends we’re seeing won’t be slowing down any time soon. What was once commonplace […]
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online

Three easy ways to boost e-commerce sales at your dealership

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Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition. However, if you are new to this world, it can be challenging to know how to jump in and put processes in place to see […]
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Cars.com

CARS Reports Fourth Quarter and Full Year 2020 Results

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CHICAGO, Feb. 25, 2021 — Cars.com Inc. (NYSE: CARS) (“CARS” or the “Company”), a leading digital marketplace and solutions provider for the automotive industry, today released its financial results for the fourth quarter and year ended December 31, 2020. Fourth Quarter Year-Over-Year Revenue Growth Establishes Solid Footing for 2021 Second Consecutive Quarter of Growth in Dealer […]
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How CDK Global is making sense...Mahesh Shah

How CDK Global is making sense of Big Data and passing...

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Joining us today is Mahesh Shah, Chief Product and Technology Officer of CDK Global, to discuss how CDK plans to transform the automotive industry...
Joe Shuster

Joe Shuster discusses his role in reviving Honda of Downtown...

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Today on CBT News, host Jim Fitzpatrick is joined by Joe Shuster, Dealer Principal at Honda of Downtown Los Angeles. Shuster was instrumental in reviving the Honda dealership after it spent nearly a decade in bankruptcy. Last summer, Honda of Downtown LA sold for $80 million. Shuster begins the conversation by sharing his story of […]
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What are dealers' true-pete macinnis

What are dealers’ true opinions about digital retailing? – Pete...

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Today on CBT News, host Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLend Solutions. The pandemic has brought forth many challenges and dealers are weighing in with eLEND Solutions’ latest dealer survey. The report titled, “The Pandemic Drove a Great Leap Forward in Digital Retailing Adoption,” showcases the thoughts and concerns […]
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digital platform

How can automobile dealers utilize digital platforms in 2021? –...

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Today on CBT News, host Jim Fitzpatrick is joined by Mike Darrow, President and CEO of TrueCar. Darrow has extensive industry knowledge after spending many years in executive roles for Edmunds, Nissan, and FCA. TrueCar provides car shoppers with an online digital platform that examines cars from every angle. The platform is made up of […]
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organic search

How to optimize your marketing processes for a digital retailing...

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On this episode of Auto Marketing Now, auto marketing expert Brian Pasch discusses the growth of digital retailing and its impact on marketing optimization. Pasch has written two books to help dealers adjust their marketing and website presence to open opportunities for frictionless selling. Pasch begins the show by discussing the explosion of digital retailing […]
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