Saturday, December 5, 2020
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sales strategies

Car sales strategies then and now: How to modernize your...

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Today on CBT News, David Lewis is back on the show discussing a number of different topics across the automotive industry. Lewis is the CEO of David Lewis and Associates, as well as the host of Straight Talk on CBT News. Lewis specializes in dealership sales and management training. Lewis begins the conversation by looking […]
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Ben Keating

Are customers shifting entirely to online car buying? TX dealer...

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It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto Group, in Texas, but he has also found success on the race track. Keating joins CBT News, to discuss his unique journey as a dealer and racecar driver as well as digital […]
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digital leads

How salespeople can make the most of their digital leads...

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Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor and sales trainer with Joe Verde Group. Joe Verde Group is one of the top-rated sales training organizations in the automotive industry. Gardner has been with the organization for more than […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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Lloyd Trushel

How to engage more effectively with consumers and build trust...

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In the latest episode of F&I Today, Lloyd Trushel joins Jim Fitzpatrick to discuss the latest F&I trends across the industry. Trushel is an F&I coach, co-Founder of Consator Group, and author of “The Art of F&I.”  Trushel begins the conversation by diving into the current state of F&I departments. He says that there is […]
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Alex Vetter

Cars.com CEO Alex Vetter on how advertising has changed for...

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In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset of the pandemic, dealers have had to reshape their existing marketing strategies to keep up with this digital landscape. Alex Vetter joined CBT News to talk more about this digital shift […]
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OfferLogix

How to provide consumers with consistent and transparent pricing options on...

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Today, we're pleased to welcome back Aaron Bickart, executive vice president and general manager of OfferLogix to discuss the importance of transparent transactions, which are...
online retailing

FCA’s Yalda Ghorashy explains their new online retailing experience for...

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FCA’s newly named ‘E-Shop‘ was first announced as an online retailing experience at the height of the pandemic when consumers were forced to stay indoors. Even before the COVID-19 pandemic, car shoppers were mostly doing research online before stepping foot in a showroom. Now consumers are not only researching online, but they are also buying […]
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CarLotz

Five takeaways from used-car consignment company CarLotz public merger

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Even in light of the COVID-19 pandemic, business is still brewing for companies in the automotive industry. On October 22, 2020, used-car consignment company CarLotz went public in a merger with Acamar Partners Acquisition Corporation. The corporation valued the company at $827 million, which also includes debt that CarLotz also owns. With the rise in […]
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5 of the biggest issues facing the F&I office today...

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F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due to the COVID-19 pandemic, the digital push has made many dealers wonder how digital retailing will impact the future of their F&I departments. With experts forecasting the pandemic going well into […]
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