Thursday, October 21, 2021
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experience

Sell on experience vs. brand, to beat inventory shortage

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With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and how easy you make it, to buy a vehicle. We know brand loyalty measurements are fleeting. For example, the recent J.D. Power 2021 US Automotive […]
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Roger Love

3 key elements car dealers need to focus on for...

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On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Client Success Director of AutoFi, Michelle Taylor. Lopes gets straight to the point and asks Taylor, what part of digital retailing should you be focused on and how do you make money off it? And, is it just a passing […]
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engagement

Build more value for your customers with this car shopping engagement...

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Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Today, Jim is joined by Hugh Hathcock and Kalah McCoy, Owner and Executive Vice...

Greenway Auto COO Casey Coffey discusses benefits of new marketing solution

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On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...
Dealer of the Year

How TIME’s Dealer of the Year Rick DeSilva Jr. showed...

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For 10 years TIME in partnership with Ally has recognized new car dealers across the country for their performance and community service. This year, second-generation dealer, Rick DeSilva Jr. was named TIME’s Dealer of the Year. After learning about Rick’s incredible commitment to service, to not only customers but also the community, it’s easy to […]
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dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...

Unpacking the digital retailing work flow during low inventory with...

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Topping the list of issues facing many of you today is tight inventory. With no relief in sight, according to the experts we speak to, this could mean some serious long-term effects at the dealership level. On today’s edition of Inside Automotive, anchor Jim Fitzpatrick welcomes back Kevin Frye, Marketing Director for Jeff Wyler Automotive […]
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David Long

Calif. dealer David Long on the new strategies he’s adopted...

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At the tail end of last year, we talked to David Long and he said business was up and inventory was balancing out. Is that still the case today? On today’s show, we’re checking back in with the Executive General Manager of Hansel Auto Group and Veteran of the retail automotive industry, David Long.  I […]
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Kramer

Why this GM is modeling his dealership after the likes...

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After spending more than 27 years in retail automotive, General Manager of Germain Toyota of Naples, Brian Kramer, has been featured in F&I Magazine and has also been a past recipient (2012) of Automotive News’ 40 under 40 Awards. Today, he joins our show to discuss what business looks like for him in the current […]
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How Market Scan’s Jenn Reid is helping car dealers embrace...

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Many of us go to college with a plan in mind for most things, except how we are going to pay off our student loans. For Jenn Reid, student loans were not an option so she sold vehicles to pay for her education before eventually moving to the financial side of the automotive industry.  Since […]
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