The operators raising the bar in retail auto.
Celebrate the under-40 dealership professionals driving results on the floor, in the service lane, and across the store.
Nominate someoneWho belongs in the class?
Every dealership has one: the sales manager who rebuilt a struggling team, the service director who runs the tightest drive in the region, or the GM whose leadership transformed the entire store.
- 39 or younger as of October 9, 2026
- Currently employed at a franchised dealership
- Any department, any role — sales, F&I, fixed ops, marketing, or leadership
- Nominate a colleague, an employee, your boss, or yourself
- Has not received a 40 Under 40 award from another industry publication in the past 12 months
Recognition that travels.
Honorees are featured across CBT News’ digital platforms, interviewed by the editorial team, celebrated on social, and presented with a commemorative trophy. Past honorees say the recognition opens conversations with dealer principals, peers, and the broader retail automotive community.
Nominate a standout leaderFrequently asked questions
Yes. Self-nominations get the same consideration as every other entry.
Yes. Submit the form once for each nominee.
You’ll get a confirmation right away. Your nominee hears from us directly with what happens next, so you don’t need to gather anything on their behalf.
No. Nominating and being honored are both free.
The CBT News editorial team reviews every eligible entry against leadership, innovation, results, and community impact.
Someone’s work deserves to be seen.
Nominations close September 18.
Start a nomination