The operators raising the bar in retail auto.
Nominations for the Class of 2026 are closed. Thank you to everyone who put a name forward. The class will be announced October 9.
Meet past classesWho makes the class?
Every dealership has one: the sales manager who rebuilt a struggling team, the service director who runs the tightest drive in the region, or the GM whose leadership transformed the entire store.
- 39 or younger as of October 9, 2026
- Currently employed at a franchised dealership
- Any department, any role: sales, F&I, fixed ops, marketing, or leadership
- Judged on leadership, innovation, results, and community impact
- Has not received a 40 Under 40 award from another industry publication in the past 12 months
Recognition that travels.
Honorees are featured across CBT News’ digital platforms, interviewed by the editorial team, celebrated on social, and presented with a commemorative trophy. Past honorees say the recognition opens conversations with dealer principals, peers, and the broader retail automotive community.
Meet the Class of 2025Frequently asked questions
Not for 2026. Nominations closed September 18. Nominations for the Class of 2027 open next year.
Nothing more is needed from you. We contact nominees directly, and the editorial team is reviewing every eligible entry.
Honorees are notified ahead of the public announcement on October 9.
The CBT News editorial team reviews every eligible entry against leadership, innovation, results, and community impact.
Meet the Class of 2026 on October 9.
Until then, see who came before them.
View the Class of 2025