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In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and...

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Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...
Car shopping doesn't have to be stressful. With the right approach, you can help turn it into a fun, engaging, and empowering experience.

How to make car shopping more fun for your customers

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Car shopping should be e­njoyable, not intimidating. As a dealership owne­r, your job goes be­yond simply selling a car. It includes providing helpful advice­...
One of the more important actions to take while being agile is the ability to make quick decisions under pressure

Agile mindset: Automotive leadership during disruptive times

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The car dealership business demands flexibility of thought and action. We’ll use agility to describe the ability to see a potential problem as an...
Open lines of communication and encouraging employee input can also help develop the best culture of accountability possible.

How to build a culture of accountability in your dealership

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Building a culture of accountability in any business is not easy, but it is critical for the success of teams, including those within dealerships....
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.

6 of the best automotive marketing strategies to drive more car...

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The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being...

Multi-point inspections: Bridging the gap between vehicle owners and technicians

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The multi-point inspection process, which has been around for over 100 years, has one central purpose: to sell additional maintenance services. Period. Granted, there...
Dealership employees approach a sales conversation with emotional intelligence.

Lead the pack: Why emotional intelligence is the key to automotive...

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Emotional intelligence, also referred to as emotional quotient or simply EQ, is important in any workplace but especially comes in handy at a car...

Is there a disconnect between your service managers and technicians? Here’s...

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Strong connections between service department managers and technicians are vital on two fronts: productivity and customer satisfaction. But sometimes poor communication, lack of training,...

Q&A with Bill Glik: Data integration streamlines critical HR reporting and...

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Auto dealerships are paying close attention to talent management amidst current economic conditions. Without adequate resources, automotive retailers cannot maximize revenue and compete effectively...
Stop staff turnover in its tracks with happy, financially literate employees

How this underrated employee benefit is helping dealers shrink turnover

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When speaking with people about their personal and business finances I find much of an individual’s stress is caused by the unknown. As the...