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customer experience

How to Map the Customer Experience at your Dealership

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With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more...
customers

Alex Vetter: Tech that helps customers get to know salespeople

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Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same...
millennials

Dealing with the Unique Qualities of Millennials in the Workplace

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Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the...
dealership service

Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

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Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to...
customer experience

CRM Is About CEM!

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Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...

How to Give Millennials the Best Dealership Experience

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Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...
overcoming objections

Overcoming Objections (Part 4)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part four, David presents some common responses...
BDC

Improving your BDC and Customer Experience

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On this week's episode of Kain & Co., David sits down with Katie Wagner, of Johnson Motors, to discuss how dealers can improve their BDC...
dog-friendly

Why A Dog-Friendly Dealership Design Is Moneywise

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Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog...
customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.