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customer loyalty

Secrets you should share to delight customers and win their loyalty

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The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...
service

Pros and Cons of Keeping Your Service Department Open 7 Days...

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Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel...
marketing

Personalized Messages Hit the Targets

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It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest...
On the Mark

How to get Customers to Show Up

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On this week's episode of On the Mark, Mark answers a question from Eddie Wallace of Keith White Ford-Lincoln in McComb, MS about getting...
Opportunities in Transparent Dealers

Chip Perry: Transparent dealers produce more opportunities

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In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some...
Longevity of Customer Vehicles

Improve Your Bottom Line by Improving the Longevity of Your Customer’s...

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A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number...
virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

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It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
customer nights

Are customer nights beneficial?

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To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think...
fixed ops

15 Tips to Improve your Fixed Ops

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Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the customer experience in your service drive as well as what inspired her to write "15 Ways to Communicate Better...
texting

Is your dealership compliant with texting customers?

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AdvantageTec has all the proper DMS integration and texting solutions required for your staff to abide to the rules discussed below. We present you advantage txt:...