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customer expectations

Michael Anderson: Making Changes and Meeting Customer Expectations

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  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can...
technology

Is your technology flexible and relatable to customers?

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  We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should...
CSI score

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI...

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The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give...
negative reviews

How to Handle Negative Reviews

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We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access...
newscast

Why this is the year of one particular vehicle | Find...

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  On today's CBT Newscast for Thursday, January 18th, 2018: Why this is the year of one particular vehicle "Help me, help you." A phrase someone uses...
customer experience

Four Ways Dealers Can Give Consumers a VIP Experience

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Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver...
online reviews

Your 2018 Plan to Conquer Online Reviews

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Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are...
newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to...

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On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain...
auto retail

The Personalized Customer Buying Experience in 2018

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Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in...
automotive technicians

A Technician Shortage Affects You More than You Imagine

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Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical...