The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz, PPADV

Paul Potratz

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment, Jim and Paul discuss the changes in customer communication and messaging, creating more opportunity through social media, and the importance of digital retailing. 

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.