Skip the Jargon When Selling Cars
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
CBT News Week In Review: February 7, 2020
CBT News Week In Review for Friday, February 7th, 2020:
Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can...
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time...
Creating a Comfortable Environment for Your Customer
On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.
VIDEO TRANSCRIPTION:
David Kain : Hello and welcome...
CBT Automotive Newscast for February 6, 2020
Today on CBTNews.com - Thursday, February 6th, 2020:
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, "The Cult of the Customer"
Many businesses today can...
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, “The Cult of the Customer”
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But...
What’s in it for You?
What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your opportunities on today's Tip of the...
What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture – Dr. Shirley Davis, SDS Global Enterprises
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses. On today’s show, we’re pleased to...
Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers
It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a sale. Though often unconscious, our body...
Assessing 5 Major Auto Retail Trends with Steve Finlay, Editor of WardsAuto
In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry professionals on the showroom floor every...
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